Permission to CEO

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EP 18: How to Position Your Content on Social Media with Merlyn Melesia Nov 01, 2021

Show notes

In this week's episode we're sitting with Merlyn Melesia @merelynmelesia, a content strategist, social influencer and co-founder of The Brooklyn Mavens, a guide to experiencing the real Brooklyn. With her team, she creates social media content strategies that resonate and build with her clients' communities while reaching their business goals. Merlyn works day to day with her clients to use social media to their benefit and this week she's sharing her knowledge with us on Powered AF.

We waste no time in unveiling what a content strategist is and the importance of having one when trying to build a business, brand or public image. Content is your story, your brand's mission and pulse for viewers to resonate and connect with. Merlyn guides us through the ever-changing world of social media and gives us key tips to help develop our brands' stories.

Most people think their website is the face of their brand but really social media is usually the first landing page for most potential customers. People nowadays research your public image via Instagram before buying into your service or product. Tune in as we learn from Merlyn how you can make that connection from social media first impressions to first-time customers.

Website: https://www.merlynmelesia.com

Instagram: https://www.instagram.com/merlynmelesia/

Twitter: https://twitter.com/x_addicted2meme

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EP 17: [Powered Chat] The Purpose has to Be Greater Than the Mission Oct 29, 2021

Show notes

In today's Powered Chat we're talking about being uncomfortable! Sometimes in order to get what you want in life you may have to do the things you don't like. Ask yourself right now, what are your top 3 things that you absolutely HATE doing but know are vital to your entrepreneurial dreams? Now take that list and confront those dreaded actions until they become a part of your normal routine.

This episode I talk about my love/hate relationship with the question I'm always asked, "Abu, what makes you successful?" I'll just clear the air now and say that there will never be one thing that's responsible for the success of yourself or another. Success is not one thing but a series of constant practices and routines that help mold dreams into reality. It's about doing the things you don't feel like in order to obtain the things you truly crave.

This topic is big for me because so many people aspire but very few are willing to put in the work responsible for obtaining their goals. In this powered Chat we'll go over just what those steps may look like and how to handle situations that you need to do but hate to.

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EP 16: Overcoming Adversity, Loss, to Building a Successful Beauty Company with Lenora Addison Oct 25, 2021

Show notes

In today's Powered AF episode we meet with Lenoria Addison, the founder of Cazza, a pre-launched DTC beauty brand. Lenoria's professional experience spans from digital, social to influencer marketing. She's spent the last 8+ years launching and producing digital content and branded campaigns. She's worked with notable brands such as Samsung, eBay Fashion, Target, FX, Snapchat, Taco Bell and more.

Lenoria's story is anything but common. She's managed to build a successful business in the face of adversity. We talk about her early upbringing, family struggles, battling loneliness and what was the spark that made her leave corporate America and venture into the unknowns of entrepreneurship. We learn her major takeaways from time spent working with big brands and how they can help you better understand growing your business.

The topic of finding your uniqueness and edge in a saturated market is discussed as we learn more about her beauty brand Cazza and what she does to stay ahead of the pack and lessons that you can apply to finding your own niche!

Website: https://hellocazza.com

Instagram: https://www.instagram.com/noraradd

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Apple: https://podcasts.apple.com/na/podcast/ep-8-how-to-make-%241-000-in-a-day-with-sto cks/id1580412404?i=1000536747745

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EP 15: [Powered Chat] Mindset Shift to Dream Bigger with Teri Ijeoma and Verick Wayne Oct 22, 2021

Show notes

Become one of our early supporters, join our community and help us continue to grow this show here (everything counts): https://www.buymeacoffee.com/poweredaf

We're back with another Powered Chat episode! This time I brought in my good friends Verick Wayne @verickwayne and Teri ljeoma @teriijeoma. Verick is a leading Marketing and Sales Consultant who helps entrepreneurs create premium priced programs and services. Teri, whom we had the pleasure of recently interviewing (If you missed check that out below), is a stock trading guru who teaches other investors how to create financial freedom from anywhere in the world.

* Teri's featured episode: How To Make $1,000 A Day Trading and create the Life You Want with Teri ljeoma

Youtube: https://youtu.be/hD7WBWVULQ4

In this short but sweet Powered Chat, right off the bat we jump into life discussions, journeys and how everything can change within the span of just a year. Everything's attainable; the dream house, the cars and the wealth but the question is are you willing to do the work? What are you willing to give up in order to get things you've never had? How do you overcome mental obstacles that block your own personal progression and what to do once you achieve your first set of goals.

Teri, Verick and I sit and answer these viewer submitted questions and more in this extremely informative episode. So grab a notebook, find a comfortable space and tune in! The road to success is a constant re-evaluation of where you've been and more importantly where you're going!

For more information on Teri's Investing program:

Instagram: www.instagram.com/teriijeoma

For more information on Verick:

Website: https://verickwayne.com/

Instagram: www.instagram.com/verickwayne

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EP 14: Faith, Family and Fitness with Chelcie Scott Oct 18, 2021

Show notes

In this episode we meet with Chelcie Scott, the CEO of Sweat It Off. Chelcie Scott is a fitness & sports performance coach who specializes in high-intensity, interval training. When not training she's inspiring through her social platform @chelcie.scott and uplifting women by helping them overcome physical, mental, and spiritual barriers.

We dive in and get into the details behind her upbringing and inspiration towards creating Sweat It Off, life as a mother/business owner and how she manages both. We go over the definition of success, whether we think there is an end goal to the things we passionately pursue and how she addressed the feeling of imposter syndrome as her business grew.

With training being her focus, Chelcie gives her honest opinion on the importance of working out, how it can benefit you in ways outside of the gym and key tips to help you include physical fitness into your busy life routine. This is a great episode for anyone struggling to maintain a healthy work-life balance!

Website: https://chelciescott.com/

Instagram: https://www.instagram.com/chelcie.scott/

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EP 13: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 2) Oct 15, 2021

Show notes

Become one of our early supporters, join our community and help us continue to grow this show here (everything counts): https://www.buymeacoffee.com/poweredaf

In this week's episode, we're back for part 2 of our discussion about Paid Ads vs Organic Marketing with Maya Elious. We get personal here about burnout and the struggle between managing our personal lives and building an organic audience.

Tune in as we discuss time management when marketing, how we manage to keep up to date with all of today's social apps and deciding which platforms are worth the effort. Is it best to do everything yourself or when should we just pay for help? We go over all of this and more in our Pt. 2 series of Powered Chat with our guest Maya Elious.

"All of the social platforms are now stopping us from running the same ad so now the emphasis is on constant content creation." - Abu Fofanah

Learn more about guest here:

Instagram: https://www.instagram.com/mayaelious

Twitter: https://twitter.com/mayaelious

Guest is also featured in the episodes below: EP 7: How This CEO Uncovered Her Gifts and Built a 3 Million Dollar Business with Maya Elious

Listen here: https://podcasts.apple.com/na/podcast/ep-7-how-t his-ceo-uncovered-her-gifts-and-built-a/id1580412404?i=1000536032132

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EP 12: The Next Amazon, A Marketplace Empowering Black Businesses CEO of Official Black Wall Street with Mandy Bowman Oct 11, 2021

Show notes

Become one of our early supporters, join our community and help us continue to grow this show here (everything counts): https://www.buymeacoffee.com/poweredaf

Our guest for this week is Mandy Bowman. Mandy Bowman is the Founder and CEO of Official Black Wall Street, the largest app and digital platform helping consumers find, review, and patronize Black-owned businesses. In the past year alone Mandy was honored for her work with a citation from the Brooklyn Borough President, named one of Entrepreneur Magazine's 100 Powerful Women in Business, and became a Forbes Magazine Next 1000 Honoree. Today she is a fierce advocate for economics and ownership within the Black community.

Website: https://obws.com/

Instagram: https://www.instagram.com/mandyxbowman/

Twitter: https://twitter.com/mandyxbowman

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EP 7: How This CEO Uncovered Her Gifts and Built a 3 Million Dollar Business with Maya Elious

If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1) Oct 08, 2021

Show notes

In this weeks episode, Will be talking about Paid Ads vs Organic Marketing. This is a 2 part series so make sure to look for the second part. I've invited my good friend and our special guest, Maya Elious back to the podcast

We really dive in here on The difference between paid advertising in organic marketing, managing the constantly evolving algorithms in some key lessons learned when scaling a business in today's digital world.

" Are you going to be the person who consistently pursues your customer and tries to maintain the relationship" -Maya Elious

Learn more about guest here:

Instagram: https://www.instagram.com/mayaelious

Twitter: https://twitter.com/mayaelious

Guest is also featured in the episode below:

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EP 10: How to Position Yourself for Opportunity, Government Contracts, New Orleans, and Why I Give Back With Sevetri Wilson Oct 04, 2021

Show notes

Sevetri Wilson is a serial entrepreneur and the founder of two companies, Solid Ground Innovations (SGI) and, most recently, Resilia, New Orleans based technology start up. Sevetri bootstrapped her first company, SGI, to seven figures with zero capital, and she raised over $3MM For her second company, Resilia, Which launched to the public in 2016. She is the first black woman in New Orleans to raise over $1MM in venture capital. In 2010, she was honored with the Nobel prize for public service, the Jefferson award and was featured in the Senate report to the White House on volunteerism in America during the Obama administration. Sevetri Has been featured in Forbes, Black Enterprise, Essence, Inc., Entrepreneur, USA Today, CNN in other news outlets for her work in business and technology.

In 2019, she released her first book Solid Ground: How I Built a 7-figure Company with Zero Capital, which spent six weeks at No. 1 on Amazon Startup category. In 2021, a second book Resilient: How to Overcome Anything and Build $1 Million Dollar Business With or Without Capital was released.

Today, Sevetri Continues to cultivate a community of support, resources, tools, and conversation that helps our leaders all today and tomorrow hacker their next level in life and business.

Website: https://sevetriwilson.com/

Instagram: https://www.instagram.com/sevetriwilson

Twitter: https://twitter.com/sevetriwilson

Purchase her latest book Resilent: How to Overcome Anything and Build a Million Dollar Business With or Without Capital: https://sevetriwilson.com/product/resilient-how-to-overcome-anything-and-build-a-million-dollar-business-with-or-without-capital/

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