Path for Growth

Latest Episodes:

Relationships Over Transactions: Understanding the Marketing Flywheel with Trey Sheneman May 20, 2025

Show notes

What once worked for marketing has stopped working today. But the good news is, relational approaches will win out over the transactional every time. In this episode, Trey Sheneman joins Alex to break down his 5A Flywheel for effective marketing. He explains the key question you need to answer for customers at each stage, and he also provides a state of the union for today’s marketing and sales landscape.

Want a clearer picture of what’s working in your business—and what needs attention? Take the free 12 Fundamentals Assessment for a personalized score and your clearest next step: 12fundamentals.com

Episode Recap:

The things that worked for marketing 5 years ago won’t work today
Funnels are over, and flywheels are the future
Effective marketing is relational, not transactional
5 Stages of the Marketing Flywheel
1. Awareness: What are my options?
2. Attraction: Why are you the best of the options?
3. Acquisition: Can you write an offer you can actually deliver on?
4. Activation: How will I use the product or service now that I’ve bought it?
5. Advocacy: Who else do I know that needs to know about this solution?

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Herald Website

Connect with Trey on LinkedIn

Join Path for Growth on Instagram and Facebook

7 Lessons from the Orthodox Jewish Community in Brooklyn, New York (RE-AIR) May 13, 2025

Show notes

The Path for Growth team community has benefited greatly from our relationship with the Orthodox Jewish community in Brooklyn. In this episode, Alex talks with community members Naftali Tessler and Karen Behfar about their experience with Path for Growth and a new opportunity for leaders to learn more at our upcoming experience. Alex then discusses seven lessons he’s learned from the Orthodox Jewish community about ritual, connection, generosity, and more.

Episode Recap:

Something exciting happens when you find people whose mission aligns with yours (0:00:00)
How has working with Path for Growth impacted your life and business? (0:06:08)
You don’t have to have the same beliefs to learn from other people (0:14:13)
How to learn more from Path for Growth (0:19:59)
Here are 7 lessons Alex has learned from the Orthodox Jewish community (0:30:48)
1. Rest requires discipline (37:34)
2. Generosity can be cultural (43:20)
3. Connection is crucial (47:19)
4. Don’t avoid differences, embrace them (49:42)
5. Humility is a prerequisite for growth (52:54)
6. Community is king (56:10)
7. Ritual is essential (1:01:17)

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Talk More with a Member of the Path for Growth Team

Read Alex’s interview in Ami Magazine

Join Path for Growth on Instagram and Facebook

10 Things Owning a Business Taught Me that I Didn't Learn in School May 06, 2025

Show notes

Education is important, but so much of business and leadership can only be learned by experience. In this episode, Alex talks about 10 of the biggest lessons he’s learned from the act of running a business — and why they aren’t things he could learn from a textbook or a lecture. From people management, to embracing your core values, to finances, this episode is packed with practical tips and insights!

Episode Recap:

Many parts of business can only be learned through experience
1. The fact that people say they like your idea doesn’t mean they will pay for it
2. Most things that make a business valuable are gritty, boring, and mundane
3. Leadership books are often written about black and white ideals, but most of leadership happens in the gray zone
4. There are insane ramifications to the way you structure incentives
5. If you want to lead, be prepared to apologize a lot
6. There are certain decisions you can make early that will make your business more simple, streamlined and effective
7. Everyone is just making it up as they go
8. You need a process to slow down, understand, and learn from your mistakes
9. “People get funny when it comes to money,” so prioritize clarity even when you think it isn’t needed
10. Don’t be fooled by overly charismatic personalities

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

“The Contrarian’s Guide to Leadership”

Connect with our Founder Alex Judd on LinkedIn and Instagram

8 Practices for Generosity in Business (and Life) Apr 29, 2025

Show notes

Generosity is not something you can perfect; it’s an endless process of growth and commitment. In this episode, Alex explains what true generosity is and why it’s important. He then shares 8 key principles for becoming a more generous leader and individual. Make sure to follow and review the podcast on your favorite platform for more content like this!

Episode Recap:

Generosity is an endless and infinite stream of opportunity
What is generosity?
1. Generosity is not less than our finances, but it does involve more than just our finances
2. The primary blockers to generosity are twofold: greed or fear
3. True generosity is rooted in a stewardship mindset
4. In business, generosity can take many forms
5. Generosity to your team is given, not earned
6. Healthy generosity is cheerful
7. Generosity is best received with gratitude and extension
8. Strength is for service

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

Connect with our Founder Alex Judd on LinkedIn and Instagram

5 Actions for a Frantic CEO Apr 22, 2025

Show notes

Have you been feeling frantic and frazzled in your work or your personal life? In this episode, Alex is sharing 5 practical actions to help you feel more centered, so you can focus on making the next right decision for your business. Remember, if you want to get your business in order, you need to start by putting yourself in order.

Episode Recap:

If you want to get your business in order, start with these 5 actions to help put yourself in order
Create a morning routine that makes you centered, stable, and strong
Have a consistent start and end time to your workday
Hire and maximize an executive assistant
Get financial peace of mind
Simplify your job description: Glorify God and love and serve others
What’s the next right step?

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

Listen to “How to Build an Effective Morning Routine”

Connect with our Founder Alex Judd on LinkedIn and Instagram

How to Be a Data-Driven Business Apr 15, 2025

Show notes

When taking steps to make your business data-driven, seemingly small actions can have a massive impact. In this episode, Path for Growth coach Matt Aiken walks us through 6 of those small actions you can take to start identifying, collecting, and using the data that matters most for the outcomes you’re trying to achieve. He and Alex also provide advice for getting your team on board with these changes, and they share some examples of how data has informed their work at Path for Growth.

Episode Recap:

Nothing small, when done right, is actually small
Get clear on your desired outcome and how you will measure it
Identify the processes associated with that outcome
Pick 1-3 attributes that will have the biggest impact on your outcome
Know the difference between lead measures and lag measures
Identify a metric owner — and don’t let it be you!
Set your target for the metric
Determine a rhythm to update and review the data

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

Listen to “Grow Your Business with Better Data”

Connect with our Founder Alex Judd on LinkedIn and Instagram

Blockers to Becoming a Data-Driven Business Apr 08, 2025

Show notes

Executing a strategy without data is like chopping down trees without ever stopping to sharpen your axe. In this episode, Path for Growth coach Matt Aiken addresses the five common blockers that keep leaders from becoming data-driven. He also shares actions you can take today to overcome each one. Make sure to check back next week for an episode where Matt will dive deeper into next steps for making sense of the data you’ve collected!

Episode Recap:

If strategy is our axe, then data is the whetstone for sharpening it
There are 5 common blockers that keep leaders from building a data-driven business
1. “I know my numbers.”
2. “I don’t know what data to look at.”
3. “I don’t have good data.”
4. “Collecting data takes more effort than it’s worth”
5. “We’ve tried this in the past and it didn’t stick.”

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

Listen to “Grow Your Business with Better Data”

Connect with our Founder Alex Judd on LinkedIn and Instagram

Grow Your Business with Better Data with Matt Aiken Apr 01, 2025

Show notes

How do you collect the right data for your business, and once you have it, how should you respond? In this episode, Path for Growth coach Matt Aiken joins the podcast to talk about a data-driven approach to leadership. He shares 5 key principles for growing your business based on data. Matt and Alex also share a new perspective for leaders who might feel less comfortable with numbers and figures, reminding us that good data is ultimately telling a story.

Episode Recap:

Why is data-driven business so important to you?
If you’re uncomfortable with the concept of data, think of it as a story
What gets measured gets managed
Bridging the knowing/doing gap requires proactive leadership
Wise strategy is rooted in healthy single-mindedness
Wisdom does not come from experience, it comes from evaluated experience
Decisions are bets, not certainties
Tomatoes are fruits, but don’t put them in a fruit salad!

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

Listen to Matt’s previous Path for Growth episode

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Connect with our Founder Alex Judd on LinkedIn and Instagram

Transcript:
Click here to view the episode transcript.

5 Actions of Patient Leadership | The Non-Negotiable Price of Impact - Part 3 Mar 25, 2025

Show notes

If patience is the price of impact, then it’s also one of the most important traits for leaders to cultivate and maintain. In this episode, Alex continues our series on patience by exploring 5 things patience does for leaders. He also shares words of encouragement for any listener who’s finding it hard to endure their current season. Make sure to catch up on the other episodes of this series if you haven’t already, and leave us a review letting us know what you’ve learned!

Episode Recap:

Healthy, meaningful, and sustainable impact will always come at a cost
Patient leaders clarify source, banks, and destination
Don’t stay in the same place, but do stay on the same path
Patient leaders catch a vision worth suffering for
Patient leaders establish a rhythm for daily renewal
Patient leaders connect to others who are committed to a path
Patient leaders place a high value on coachability
May you find the power and the character to endure this season

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

Connect with our Founder Alex Judd on LinkedIn and Instagram

Core Transformation Principles for Fitness and Leadership with Andrew Simpson Mar 18, 2025

Show notes

The same principles that Andrew Simpson uses to train athletes have helped him own and run a business more successfully. In this episode, he joins Alex on the Path for Growth podcast to discuss some of those principles, along with his own incredible story of faith and leadership transformation. Andrew is the founder of Player’s Fitness Performance, a personal training gym focused on young athletes and people over 40. He explains why fitness is such a powerful medium for helping people transform their lives and discusses the different seasons he’s experienced through the last 12 years of business ownership.

Struggling to make success in your business repeatable? Path for Growth created a free workbook and video course to help you operationalize—so you can build consistency, reduce stress, and create space for growth. Download it now at pathforgrowth.com/free-downloads.

Episode Recap:

How did a search for significance lead you to starting a business and building a relationship with Christ? (0:00:00)
What traits from those first five years of business still impact you today? (0:07:39)
Can you talk about your relationship with your business partner and how it’s evolved? (0:13:04)
What have the different seasons of your business looked like? (0:16:47)
How do you stay willing to take more risks in service of others? (0:27:43)
What rhythms have you developed to cultivate gratitude in your team? (0:38:40)
What is the 5 Step Magical Experience, and how does it foster transformation? (0:40:42)
How do you stay relevant in a constantly changing industry? (0:50:48)
Why are you so passionate about mindset, and how does that impact your leadership? (0:52:47)
How can applying mindset principles with intensity help leaders win? (1:06:20)
What are you excited about right now? (1:12:47)

Make your business feel less chaotic and more predictable. Get the free workbook and video course from Path for Growth to start building the clarity and structure you need for healthy growth. Download it today at pathforgrowth.com/free-downloads.

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