Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

Latest Episodes:

#176 - LEGENDS: The Roofing Kingpin: How Paul Reed Went From Local Player to Multi-Million Dollar Roofer Mar 11, 2025

Show notes

Paul Reed from Northwest Roofing shares his journey from chasing business opportunities to running a multi-state roofing business including the route to building permanent locations and what it really takes to scale a roofing company.
Whether you're a roofing pro or just looking to grow your home service business, this episode is packed with insights you won’t want to miss.

Special Thanks to Service Scalers

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles and the results have been incredible.

With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

Want to learn how Service Scalers can do the same for you? Check out Service Scalers here: https://www.servicescalers.com/?utm_source=referral&utm_medium=podcast&utm_campaign=ownedoperated

Shoutout to Avoca

Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
Use our link to schedule a demo: https://www.getavoca.ai/partners/oao

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Paul Reed on LinkedIn: https://www.linkedin.com/in/paul-reed-19682228/

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

#175 - Find The BEST Leads: Modernize VP of Marketing Jamie Smith Breaks Down the Secret to Success Mar 06, 2025

Show notes

Jamie Smith, VP of Marketing at Modernize, joins us to break down the secret to finding the best leads for your home service business.
We tackle the big question: Are lead aggregators worth it? Jamie explains why Modernize isn’t just another lead aggregator but a smarter way to generate high-quality leads using data-driven strategies.
If you want to stop wasting money on bad leads and start closing more jobs, this episode is for you.

Special Thanks to Modernize

We’ve been using Modernize them for our water quality leads, and it’s been smooth sailing from day one.

If you’re serious about boosting your leads, definitely check them out: https://modernize.com/pros/leads?utm_campaign=owned-podcast

Shoutout to Quick Staffers LLC
Quick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.
Don't miss out. Get $1000 off your first placement here: https://docs.google.com/forms/d/e/1FAIpQLSc16JbSEqySXdOFuFm8JIzPIEgE7AOvBp9NxlLi4ypeGpZ8gQ/viewform

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Jamie Smith on Linked In: https://www.linkedin.com/in/jamiesmithaustin/

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#174: Ex-Microsoft Head of Product: Anand Subbaraj on Building AI for the Trades Mar 04, 2025

Show notes

Anand Subbaraj, former Head of Product at Microsoft, joins us to share his journey from big tech to building Zuper, a game-changing field service management platform.
We dig into why he left Microsoft to tackle a massive industry problem, the challenges of launching a tech startup and how Zuper is reshaping field service management with flexibility, automation, and a seamless customer experience.

Special Thanks to Avoca
Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
Use our link to schedule a demo: https://www.getavoca.ai/partners/oao

Shout Out to Supply House

Big shoutout to Supply Housefor helping us meet our fast turnaround times. With 250,000+ SKUs across plumbing, HVAC, and electrical, they get us what we need—fast.
Their Trademaster program offers free shipping, returns, and discounts, all with no membership fee.
Check them out at www.supplyhouse.com!

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Anand Subbaraj on LinkedIn: https://www.linkedin.com/in/anandsubbaraj

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#173 - "We Booked 400 Calls a Week": How Avoca AI is Shaping Home Services Feb 27, 2025

Show notes

Tyson Chen from Avoca is back to break down how AI is changing the game for home service call centers.
We dive into Avoca’s AI tools—like Coach for CSR training and Responder for automated call handling—that have helped us book more jobs while cutting costs. We also get into the real challenges of bringing AI into traditional call centers and what’s coming next in the AI space.

If you want to know how AI can boost efficiency and improve customer service, this episode is packed with insights.

Special Thanks to Avoca
Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
Click here to schedule a demo: https://www.getavoca.ai/partners/oao

Special Thanks to Modernize
We’ve been using Modernize them for our water quality leads, and it’s been smooth sailing from day one.
If you’re serious about boosting your leads, definitely check them out: https://modernize.com/pros/leads?utm_campaign=owned-podcast

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Tyson Chen on Linked In: https://www.linkedin.com/in/tysonchen17/

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#172 - From Dropout to CEO—Kelly Roberts on Building a $15M HVAC Business Feb 25, 2025

Show notes

In this episode CEO of Moss Heating and Cooling Kelly Roberts, shares her journey from college dropout to C-Suite member in a fast-growing HVAC company.
Kelly talks about the challenges of shifting to high-end residential new construction, navigating financial setbacks, and scaling from $7 million to $15 million in just one year.

This episode is packed with real-world insights on leadership and growth you won’t want to miss.

Special Thanks to Modernize

We’ve been using Modernize them for our water quality leads, and it’s been smooth sailing from day one.

If you’re serious about boosting your leads, definitely check them out: https://modernize.com/pros/leads?utm_campaign=owned-podcast

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Kelly Roberts on Linked In: https://www.linkedin.com/in/kelly-roberts-911a19b0/

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#171 - Why Your Sales Pipeline Is Failing—Hatch's Chief Revenue Officer 'Tim Geisenheimer' Explains the Mistakes Costing You Millions Feb 20, 2025

Show notes

In this episode, John sits down with Tim Geisenheimer from Hatch to break down what it takes to build a winning sales process.
With his background in leading software sales teams, Tim shares how to create successful B2B sales functions and draws on the power of data for targeting the right customers and how technology is changing the game for business operations.

SPECIAL THANKS TO HATCH
Book more leads with the power of Hatch.
Hatch has been an incredible partner in our outbound journey. Since starting with them, we’ve ramped up with powerful automations that keep every lead engaged and every invoice followed up. Hatch’s AI Agents, ready to handle follow-ups, reminders, email blasts, have saved us hours.
Learn More Here

SHOUT OUT TO AVOCA
Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish. If you want to skyrocket your team this year, you need to check these guys out.
Schedule a Demo Today

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Tim Geisenheimer @tgeisenheimer on X

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#170 - "Most Sales People Suck at Their Job": How Siro’s AI Is Turning Sales Reps Into Top Performers with Jake Cronin Feb 18, 2025

Show notes

In this episode, Jake Cronin, CEO of Siro, delves into the intricacies of modern sales coaching utilizing advanced AI technologies. From his transformative experiences on the sales floor to building Siro, Cronin shares invaluable insights on leveraging data to enhance sales performance and process adherence.

Jake highlights the pivotal role of AI in capturing and analyzing in-person sales interactions, offering a comprehensive look at Siro’s evolution, upcoming innovations, and the profound impact on sales training. This episode is packed with insights you won’t get anywhere else.

Special Thanks to Service Scalers
Service Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.

Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service Scalers
Shoutout to Quick Staffers LLC
Quick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.
Don't miss out. Get $1000 off your first placement here.

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Jake Cronin on LinkedIn

Send Us Mail!

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Leave a Review

#169 - Scaling an HVAC Startup to $6M: How Andrew Morrell Went from ZERO to Millions Feb 13, 2025

Show notes

In this episode, Jack and John sit down with Andrew Morrell, who took his HVAC business from zero to $6 million—without a massive budget or a big head start. They dive into his journey, what worked (and what didn’t), and how smart marketing helped him scale fast.
SPECIAL THANKS TO SERVICE SCALERS

In a year where many in the industry faced challenges, we’re thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.

The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.

If you’re in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.

SPECIAL THANKS TO AVOCA
Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
Click here to schedule a demo

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

#168 - We Cut Payroll Costs by 50%—Here’s How Remote Hiring Cuts Major Costs Feb 11, 2025

Show notes

In this episode, Jack and John break down how businesses are cutting costs and boosting efficiency by leveraging overseas teams for call centers, accounting, and recruitment.
We also dive into the biggest challenges of managing remote teams, setting up effective communication, and streamlining operations to scale smarter.
Special Thanks to Avoca
Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
Click here to schedule a demo

Shout Out to FieldPulse

FieldPulse is a really awesome Field Service Management platform that helps you save hours every week and keep operations running smoothly. With features like scheduling, dispatching, invoicing, and reporting, it takes the headache out of managing the day-to-day.

If you're looking to streamline your ops, stay ahead of the competition, and focus on what really matters, FieldPulse is a game-changer.

👉 Book a Demo with FieldPulse to get 15% off the annual plan when you mention Owned and Operated

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

#167- Stop Pitching, Start Closing—The Secret to More Plumbing Conversions Feb 06, 2025

Show notes

Most techs aren’t salespeople—but they should be closing more jobs. In this episode, Jack and John break down the sales tactics that get homeowners saying yes more often.

We're talking about the difference between soft and hard selling, how full system evaluations can boost your close rate, and why most techs miss the real root cause of a homeowner’s problem. Plus, we cover the must-know steps for handling calls like a pro. If you want to turn more estimates into booked jobs, this one’s for you.

SPECIAL THANKS TO SERVICE SCALERS

The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.

If you’re in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.

SHOUT OUT TO HATCH

Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

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