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    Business

    Optimized Success

    Optimized Success is to help you with leadership, sales, and growth. We are committed to helping people grow in business and in life. We conduct interviews with top performers in their specific industries along with discussions on challenges with people, public speaking, first steps in setting up your business for tax purposes, understanding others, leadership, finding a niche market, playing to your strengths, how hypnosis could help, and many other wonderful things!

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    Copyright: Notice of Copyright This podcast, is brought to you by Optimized Success, LLC. © Copyright 2019, Optimized Success, LLC. All rights reserved. Prior written authorization is required before all of part of this podcast can be used. All requests for authori

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    Latest Episodes:
    Episode 25: The Success Series | Franceska Garza Boerman Jan 13, 2020
    Show notes

    Franceska Garza Boerman is a social media influencer, she is also the CEO and founder of Full of Joy Merch, the Full of Joy Podcast, and creator of the Franceska Preset. She is thankful for her followers who have helped her create a place to share stories and encourage joyful days! She loves having the opportunity to share her tips and advice on living a full, meaningful, and joy filled life. Franceska's content covers topics like fashion, beauty, health and fitness. Recently she was featured in the Knot magazine as one of the most influential weddings of 2019.

    You can shop Full of Joy Merch, The Franceksa Preset, and listen to the Full of Joy podcast at: www.franceskax.com

    Get your copy of "The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Body - Cameron Diaz" at: https://amzn.to/2NdPfcY

    Get your copy of "You Are a Badass at Making Money: Master the Mindset of Wealth" here: https://amzn.to/2R1fc0m


    Episode 24: The Success Series Recap | Cyndi Garza Jan 12, 2020
    Show notes

    WOW! This last week was very inspirational with the perspective of so many different people and different industries. I am sharing today my takeaways from these amazing people.

    I am beginning to see a through line with all of them. Have you noticed it yet? I have been taking some great notes and there are some very common things they all do, but also some very different things. I loved Alex’s thoughts on when she has done a “video on the fly.” I love how Tina Black thinks of her business. Bill Cosgrove built a multi-billion-dollar company using some very straightforward tactics. Melinda the “Beauty Broker” is so direct and driven. Beth Holden Graves googled how to earn a million dollars and then did it. Love that! Ginger Zee obviously has things figured out.

    I would love to hear your thoughts and also what would you like to hear more of.

    Please subscribe to the podcast and share your feedback with us.


    Episode 23: The Success Series| Ginger Zee Jan 11, 2020
    Show notes

    Ginger Zee is the Chief meteorologist at ABC News, reporting on the nation's weather on "Good Morning America" and across ABC News broadcasts and digital platforms.

    Since joining ABC News, Zee has covered almost every major weather event and dozens of historic storms. Zee's passion does not stop with storm chasing. Her love of adventure has taken her and ABC News viewers across the world. Zee, who has storm chased since college has a genuine passion for the atmosphere and a dedication to getting young people interested in science. Zee lends her voice to "Dr. Zephyr Skye" the storm chasing alien of Disney Junior's hit show "Miles from Tomorrowland."

    Get your copy of 10% Happier Revised Edition: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works--A True Story: https://amzn.to/36DtKdj


    Episode 22: The Success Series| Beth Holden Graves Jan 10, 2020
    Show notes

    Beth Holden Graves knew she was called to do more. She wasn't sure how that "more" would look but she took one bold action and then another. Beth wanted off the hamster wheel. She felt more than just a nudge.. it was a PULL to just get started. She needed her groove back, and she knew a traditional job wasn't going to cut it. She was intrigued with the idea of making money online and began learning the options. In just three years Beth built a 7- figure business, but she didn't do it alone. Without mentorship, the connections she made attending events, and participating in masterminds and online programs, she wouldn't be where she is today.

    Live Your Life From the Front Seat: Accomplish Magnificent Things in Your Life, Relationships and Career: https://amzn.to/37Ot7O9

    Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: https://amzn.to/36Am3EJ

    Super Attractor: Methods for Manifesting a Life beyond Your Wildest Dreams: https://amzn.to/39ODWl3


    Episode 21: The Success Series| Melinda Farina Jan 09, 2020
    Show notes

    Melinda Farina founded Integrated Aesthetics Consulting Inc. and Beauty Brokers Inc. in 2004. She is positioned and has been awarded by NYC premiere professional women’s affiliations, such as New York Women in Communications as a leading consultant, innovator, and entrepreneur in health and beauty across the US. Melinda has been described as “a refreshing girl-boss with a no-nonsense, roll up her sleeves work ethic”

    Melinda has been featured on CBS, ABC and NBC morning and evening news segments, The Early Show, Good Morning America, The Today Show, The Jeff Probst Show, Anderson, The Morning Show with Mike and Juliet, FOX Business, FOX and Friends, The Real Story with Gretchen Carlson and AOL Health News as a subject matter expert, business mentor and as an actual patient of her clients, speaking on behalf of a variety of important safety and trending topics.

    Get your copy of: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: https://amzn.to/2QAA3Zy

    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company: https://amzn.to/37KceUK


    Episode 20: The Success Series | Bill Cosgrove Jan 08, 2020
    Show notes

    Because of Bill’s positive attitude and high energy, he has been a dynamic leader for the partners at Union Home Mortgage Corp for over 25 years, and served as Chairman for the Mortgage Bankers Association of America in 2015. He is conscious about his team and can easily manage and motivate a group to achieve any goal. Outside of work, family is one of the most important things to Bill. He is a loving husband and proud father of three children. Bill's mortgage banking career began in 1986 as a residential loan officer. He joined Union Home Mortgage in 1994, and was named president four years later. In 1999, he purchased the company and became 100% stockholder. during his time of leadership the company has grown from a 57 million dollar company to over 4.2 billion dollars in lending. His success has earned him numerous awards and achievements, including top 50 Mortgage Executives.

    Get your copy of Think and Grow Rich here: https://amzn.to/2QvxWpC


    Episode 19: The Success Series | Tina Black Jan 07, 2020
    Show notes

    I met Tina in a Starbucks Coffee Shop where she offered to carry my tote bag for me that day. Tina was a dental hygienist and her husband felt she was destined to help more people around the world. He was right! In 1998, she purchased Great Lakes Academy of Hair Design. She is a light to those around her. Once you hear her interview you will understand why she is so amazing.

    When Tina heard about the newly forming Paul Mitchell school network, she jumped at the opportunity and immediately flew out to meet the company's dean and co-founder, Winn Claybaugh. Tina loved what she heard and in 2004 her school became Paul Mitchell The School Great Lakes and one of the 10 original Paul Mitchell schools.

    She has since opened several schools and salons since that day. Tina believes in "people before profit" and she often says "I'm in the business of changing lives."

    She has published four books Be a Leader, Be Amazing, Be a Planner, and Be Uncommon.

    Tina is a big believer in giving back and her schools are consistently ranked in the top 10 for fundraising.

    Tina's passion to help people see their true potential and make the world a better place has led her to mission trips in Guatemala with the John Maxwell team to train more than 25,000 leaders in all sectors of leadership.

    Get your copy of Tina's books:

    Be a Planner: It's Not about Time Management, It's about Priority Management: https://amzn.to/35rp8Wi

    Be Amazing: Your 7-Step Success Formula: https://amzn.to/36uSPXN

    Be A Leader: Get Your Leadership On!: https://amzn.to/2rXuT00

    Good or God?: Why Good Without God Isn’t Enough: https://amzn.to/35tnCTt

    Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. : https://amzn.to/2SXl8tV


    Episode 18: The Success Series | Alexandrea Garza Jan 06, 2020
    Show notes

    Alexandrea Garza has created a life she loves and has built a community where women can find inspiration to live a life they love!

    Alexandrea shares her top five things that helped her to succeed as a Social Media Influencer with two YouTube channels and as CEO/Founder of Good To Be which is a loungewear line that spreads positive vibes and motivates women. She has been featured in Lux magazine for her success at such a young age, and also been published in People magazine. Alex has a very giving spirit and is committed to donating monthly to different charities.

    Alex is very open on how to make it all work while being a mom, a wife and a business owner. She shares "just doing it" over perfection has helped her to not be so hard on herself. Alex has always been a woman that wants to share with other women and build them up. You get a look inside how she takes care of herself while making sure she is always giving back to others.

    Get your copy of Body Love: Live in Balance, Weigh What You Want, and Free Yourself from Food Drama Forever: https://amzn.to/2MUv3fV

    Get your copy of Younger Skin Starts in the Gut: 4-Week Program to Identify and Eliminate Your Skin-Aging Triggers - Gluten, Wine, Dairy, and Sugar: https://amzn.to/36qH6t2

    Visit Good to Be at: https://shopgoodtobe.com/


    Episode 17: The Success Series Recap | Cyndi Garza Jan 05, 2020
    Show notes

    Thank you for listening so far to the Success Series Show. I am excited to share a recap of what I have learned this week from the first four speakers so far.

    Four amazing women, four different stories, four different paths, but each one very successful.

    I love to be inspired by other people who are successful. If you have been listening, you know that I don’t believe success leaves clues. I believe it leaves answers!

    If you listen closely, there are so many answers. It begins with mindset and believing. Our thoughts create so much of our life. It is important that we focus on this and only fill our mind with great thoughts. We need to stop punishing ourselves with stupid little things like we can’t do things until we become a certain way or we can’t treat ourselves until we lose weight. We have amazing gifts from God that we need to share with others and love ourselves first!

    I keep hearing New Year-New You! I believe New Year can bring out the best of you!

    Big line-up next week with Alexandrea Garza, Bill Cosgrove, Tina Black, Ginger Zee, and more!

    I would love to hear your take away from this week!


    Episode 16: The Success Series | Mary Ellen Sheets 1/2/20 Jan 04, 2020
    Show notes

    Mary Ellen Sheets is a legend for woman around the world. In the mid 80's Mary Ellen was a single mom with two sons in college and decided to leave her secure job with the State of Michigan with only $10k in savings and begin a company. People around her let her know they didn't feel she was making the right decision. She pushed past the doubters and began Two Men and a Truck. This is a short interview but right to the point. Mary Ellen is now 80 years old retired and living in Florida. She shares 10 things that she felt made her successful that still apply today. Two Men and a Truck has 400 franchises today in the United States, Canada, and Europe. Last reported annual revenue was in excess of 440 million.

    Eat That Frog: Brian Tracy: https://amzn.to/2rKgap4


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