Operators

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E031: Black Friday Special: Deals, Customer Experience, Operations, Success Metrics, Trends & More Nov 22, 2023

Show notes

03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for awareness. Facebook lacks reach and knowledge. Create awareness ourselves. Scale up on peak hits, manage spend. Ex Roomba CMO advised against unnecessary spending. 19:33 Data suggests success of OOH billboard campaign. 22:49 Local focus crucial for building consumer brands. 27:33 Mixing digital and physical marketing is crucial. 38:18 Custom AI solution found unknown failure points. AI tools could reveal unseen issues. Potential for AI-powered chat-based support. 44:45 Teaching critical thinking in business decisions. 45:49 Advertising decisions require thoughtful consideration and trade-offs. 51:28 Control obsession, excel at what you do. 01:01:31 Monoculture in messaging platforms stifles free speech. 01:07:53 Leaders must focus on fewer things. 01:08:45 Black Friday predictions are not happening. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E030: Amazon & Meta Join, Authentic Brands Group Welcome Shein, Ridge Launch Travel, Q4 Pulse Check. Nov 15, 2023

Show notes

25 listeners get 25% off the new Ridge travel range. First come first serve 25 only. Use code: operatorspod

02:12 Apple EU regulation of its App store, Meta resisted compliance, leading to data flow disruption and the subsequent 2021 debacle. Facebook invested heavily in rebuilding data flows and is now strengthening ties with Amazon, a company that Apple has a strained relationship with, as they open up their walled gardens. Shopify is already connected to this network. 09:57 Email and SMS capture important for media buying math, Amazon's walled garden data could be troubling for Facebook ads. 11:31 Is it cheaper to sell on Shopify than Amazon? With changes in media buying and traffic acquisition, it's worth considering. The benefits could be great for brands focusing on products and building a brand, as Facebook becomes a more commerce-driven ad platform. Commerce has been driving a significant portion of Facebook's results. Maybe this is a positive direction to take. 17:17 Global market potential is overlooked in favor of US consumer obsession. Expanding in India or Africa could be a smarter move. 22:43 Convenience drives higher prices. 30:25 Both wholesale and direct sales are successful. Ridge offers new products to wholesalers for 30 days, but Amazon and the website generate the most sales. 40:37 Commerce struggles with discovery online; Shopify has 2 million brands, making it difficult. In contrast, Costco offers a limited selection that attracts buyers. 47:01 The period before Thanksgiving sees strong sales, with anticipation for a successful Q4, despite some concerns about consumer spending. 51:43 Q4 is an opportunity for retailers to clean up their balance sheets by offering deep discounts to move inventory. 56:31 Authentic Brands Group who own Forever 21 partner with Shein to enable better reputation in America and prepare for an IPO. 01:01:03 Ridge special discount for listeners on new travel line. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E029: DSC Acquisition, ERP, Strategy, BFCM Tips. Plus Operators Are Joined by Sharoon CEO of Fulfil. Nov 08, 2023

Show notes

[00:02:32] Non-disclosure of data indicates intentional misdirection. [00:03:17] Shopify dominating the e-commerce industry confidently. [00:09:51] Unilever holds minority stake of Dollar Shave Club, why? [00:11:59] End of toxicity surrounding DTC industry acquisitions? [00:15:36] M&A is difficult; deals often fail. [00:20:07] "I wish I said 'I don't know' more." - Mike. [00:22:01] Be direct when asking for a something. [00:26:12] Brands buy multiple software pieces; integration fails. Sharoon. [00:30:32] HexClad's success with Fulfill enables calmness. [00:34:28] Don't implement ERP systems too early. [00:36:29] ERP implementation failures due to being early. [00:44:33] Results-driven manager sets financial objectives and defines success for team. [00:48:07] Leaders need focus, competent teams, and guidance. [00:54:02] Value of OKRs: Aligning leadership, maximizing profit. [00:56:35] Early on, simplicity is crucial for success. [00:59:49] Getting ad credit from tertiary ad networks over BFCM.

Operators Exclusive Slack:https://join.slack.com/t/9operators/s...

Operators Job Board:https://operators.niceboard.co

In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.https://www.northbeam.io/

Sendlane.https://learn.sendlane.com/operators

Visit Our Website: https://www.9operators.com/

Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane

We Rise Together.

E028: Future of Chinese Manufacturing, Hello Bello Breakdown, Celebrities as Partners, Luxury Brands Nov 01, 2023

Show notes

[00:02:48] China: diversifying manufacturing class. [00:03:47] China diversifying manufacturing location. [00:08:52] HexClad considering steel requirement, exploring other manufacturing countries like Mexico, Vietnam, India for future expansion. [00:14:04] Vertical integration, American-made claim, steel tariffs, selling in China; takeaways from Sean China trip. [00:20:47] Hello Bello, just a restructure? [00:22:53] Positive outcome: Resetting cap table benefits Hello Bello. [00:25:23] Celebrity companies facing bankruptcy. [00:29:00] Considering celebrity endorsement. [00:33:44] Alcohol: Celebrity partnerships - worth the risk? [00:37:02] Luxury brands leverage celebrities for desire. [00:39:04] Luxury brands trade on mystique and appeal. [00:44:08] Vibes, campaigns, and luxury fashion brands. [00:45:59] Canada Goose overexposed? [00:51:15] Panzerism: Why do it now? Eliminate distractions, decide better. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E027: Building Houses, Price Sensitivity, Amazing Tech, Growth Teams, Strategic Planning & More Oct 25, 2023

Show notes

[00:06:00] House building [00:08:52] Price insensitive Canadians eagerly buy everything; friends seek bargains. [00:10:05] Consumerism's paradox: price insensitivity and the deal. Relative happiness and wealth perception amidst inflation concerns. [00:14:32] "Company values customers, rejects external funding - impressive." [00:18:36] Brilliant move: from high street to high-end luxury. [00:21:01] Planning 2024, expanding globally, growing cautiously. [00:25:34] In down markets, control inputs, not outputs. Pay attention to leading indicators. [00:27:11] Profitability concern due to skewed perspective and empathy. [00:32:43] Profit model projects future, helps decision-making. [00:34:03] Stress testing business for various scenarios. [00:39:27] Patience is vital for entrepreneurs' success. [00:43:04] Long-term view, value perception, successful partnership. [00:46:12] Unpredictable future, long-term loyalty with people. [00:49:12] Executive team aligns goals, monitors progress. [00:50:57] Strong product development and growth strategy. [00:55:49] Chief growth officer quarterbacks company's growth. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E026: Consumer Takeovers, AI VS VC, Zuck's Digital & Physical Infusion, Q4, Alo IPO & More Oct 18, 2023

Show notes

[00:02:20] Impending influx of consumer company takeovers. [00:05:42] VC, SAAS: Destroyed by AI. [00:11:35] Zuck: merging of physical and digital worlds. [00:13:29] Chefs are like rock stars. [00:18:23] Q4 [00:20:48] Unused credit line, positive balance sheet, tax filing. [00:24:53] Dividend recap: profitable enough for large loan. [00:32:19] Alo VS Lulu [00:33:00] Alo IPO [00:38:02] Black Friday to Christmas, consumer behavior compressed. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E025: Q3 Results, Global Growth, Scaling 1-10, Consumer Landscape Speculation, Interest Rates & More Oct 11, 2023

Show notes

[00:04:00] Q3 recap. [00:15:45] HexClad expected to dominate Q4. [00:26:51] 1-10M business growth. [00:29:51] Scaling requires process, system, team, organization. [00:38:24] Panzerism. [00:47:07] Consumer behavior changes speculation. [00:54:24] Political Predictions and Concerns. [01:00:21] Canada, what's happening? [01:05:34] People are emotional, not rational in consumerism. [01:11:13] Collectables. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E024: Aggregator Models Thrasio, Diversification, Ecom Acquisitions, Brand Value Longevity & More Oct 04, 2023

Show notes

[00:03:09] Discussion on Thrasio and holdco model. [00:03:42] Thrasio's business model: acquisition, consolidation, profit. [00:07:36] Flawed aggregator investment thesis; only public markets. [00:13:06] Leveraging media machine, scaling brands on Amazon. [00:15:10] Value-driven growth on Amazon requires synergy. [00:20:01] Holdco and conglomerates have valuable characteristic. [00:23:09] Hesitant about holdco, distractions and lack of diversification. [00:26:11] Leaders must avoid shiny object syndrome. [00:28:26] Acquiring brands, liking consumers, admiring conglomerates. [00:33:33] Leading, team, pioneer, models, human element, business. [00:38:45] LVMH: European brands show patience, longevity. [00:41:40] Technology enables quick scaling but also quick downfall. [00:44:32] Limited revenue growth, questioning the pursuit of doubling. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E023: Cashback Tactics, Growing Categories, Taking on Incumbents, 2024 Ecom Headwinds & More Sep 26, 2023

Show notes

00:02:58 Amex loyalty, payment issues, scaling challenges summarized. 00:07:50 Scaling business, focus on enterprise value. 00:13:18 Recommended credit cards. 00:18:36 Consumer brand focuses on lifestyle, not cookware. 00:23:52 Drinkware becomes fashion for scale. 00:31:59 Importance of nimbleness and avoiding conventional wisdom; concern over plastic water bottle sales. 00:35:03 Companies crush traditional playbook, adapt, pay attention. 00:47:18 Loan repayment implications. 00:54:15 Conference: Less salesy, more value added. 00:55:18 All in summit debrief. 01:00:44 LA not good for running or events.Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators Job Board:https://operators.niceboard.coIn the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.Powered By:Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsFulfil.io.https://bit.ly/3pAp2vuVisit Our Website: https://www.9operators.com/Follow us on Twitter:Sean (Host) https://twitter.com/SeanEcomJason (Host) https://twitter.com/JasonPanzerMatt (Host) https://twitter.com/mbertulliMike (Host) https://twitter.com/mikebeckhamsmFinn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeamFulfil.io (Partner) https://twitter.com/fulfilioSendlane (Partner) https://twitter.com/SendlaneWe Rise Together.

E022: Full House of Operators. Growth Targets, Differentiation, Role of a CEO, Trending News & More Sep 20, 2023

Show notes

[00:05:17] Setting growth target, big partnerships, HexClad, expanding customer base [00:10:38] Mayhem, slow hiring, key hires, delegating. Getting there. [00:14:39] Digging into valuable MMM Media Mix modeling. [00:15:33] Leading with empowered, talented individuals for success. [00:20:13] Leadership has different layers and responsibilities. [00:22:45] Scheduled days with themes for different tasks. [00:29:07] Enterprise sales team in Lomi, unusual in DTC. Coach communicator, politician. Love consumer, retail. In the weeds. Small team, Seal team. Love product, visuals, culture. Love consumer. [00:31:30] Teaching principles, abstraction, and leadership principles. [00:34:37] Working on initiatives, being a shrink. [00:39:43] No premium spices, go for HexClad. Ideas? [00:43:06] Roadmap, optimization, brand, distribution, inconsistency, frustration. [00:47:56] Shortage of competent operators in business competition. [00:50:52] Socks, jewelry, and targeting niche audiences. [00:53:47] Upcoming events, podcast, and supportive community. [00:58:16] Shopify impresses by partnering with Amazon. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

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