On The Shelf: How To Get Your Products Into Big Box Retail!

Ep. 180 - Understanding The Retail Submission Process Aug 24, 2022

The retail submission process is a critical part of the retail industry. It is the process by which retailers submit their products to be sold in stores. While it may seem simple, there are a lot of steps involved in it. And in this episode, Timothy Bush discusses the different steps involved, from initial contact to product placement, and offers tips on how to make the process go as smoothly as possible. By the end, you will have a better understanding of the retail submission process and why it is so important to the success of your product.

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Ep. 179 - Taking Your Ecomm Product Business To The Next Level & Beyond With Carolyn Lowe Feb 11, 2022

Growing your Ecomm product business in a saturated digital marketplace is no easy task. That's why Carolyn Lowe is here to help! Carolyn is the CEO and Founder of ROI Swift, a digital marketing team helping emerging consumer brands grow their business. She is also the author of Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups. In this episode, she joins Timothy Bush to give expert advice on expanding your profits on and off platforms such as Amazon. Carolyn offers insights on how to manage business plateaus and brand aggregators. Plus, she shares her thoughts on the supply chain issues and her predictions for Amazon's next move in marketing. Look out for your business by tuning into this interview.

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Ep. 178 - The Onboarding Process: From The Paperwork To The Pricing Feb 02, 2022

Onboarding to a big retailer takes time and effort. It's not difficult, but you need to be dedicated to it because it takes a lot of man-hours for these retailers to get the process all done. So, you got to do your part as well. Join your host Timothy Bush as he goes through the onboarding process from filing paperwork to knowing your product claims. This is all you need to know when it comes to onboarding. Learn more about the process by listening to today's episode.

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Ep. 177 - Getting Your Products Into The Hands Of Celebrities With Sarah Shaw Jan 28, 2022

A successful business starts with an idea and the ability to execute the essence of that idea. Celebrity designer and CEO of Sarah Shaw Consulting, Sarah Shaw is an experienced business owner who has propelled numerous businesses and products into celebrity hands. Sarah sits with Timothy Bush to do what she does best; teach you how to turn your product ideas from concepts to reality. Sarah shares how she went from a struggling handbag designer who made every mistake in the book to running three multimillion-dollar product lines all through her grit and passion. Listen in and learn more as Sarah shares her secret on making your product a celebrity favorite.

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Ep. 176 - How To Patent Your Product In Today's Market With Russ Krajec Aug 27, 2021

You may have a patentable idea, but if it doesn't solve any problem, then it's useless. Before you patent something, make sure it has value. Do the idea refining and marketing first. This is what Russ Krajec believes in as a recovering patent attorney. Russ is the CEO of BlueIron, where he provides patent-related financing for small businesses. Join your host, Timothy Bush, as he talks to Russ Krajec about patents and how to do them in today's market. Learn that your idea is key to everything. A weak idea to solve a non-problem will equal a very thin patent. Learn the value of the patent today.

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EP 175 - How To Use Facebook And Your Website To Grow Product Sales With Andy Seeley Jun 22, 2021

Managing your website would benefit you in the long run. Timothy Bush talks with Andy Seeley, the CEO of Creatively Disruptive, about healthy diversification and how you quiet the noise and make your product sales grow. He shares different aspects in his entrepreneurial journey and how he grew his business through effective marketing strategies, email marketing, Facebook Ads, and other social media platforms. Join Timothy and Andy as they explore the social media tools used to drive traffic to your website and eventually boost your sales and achieve profit goals.

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Ep. 174 - What To Do Before, During & After A Retail Buyer Meeting Apr 02, 2021

Many retailers get too excited in bringing their products in front of buyers only to have that conversation not go well. While having that initial talk with buyers can be exciting, it is important not to dive headfirst but instead prepare. In this episode, Timothy Bush is back to take us deep into the ways we should be approaching buyers. He lays down the three things you can do before, during your communication, and after the direct communication with the buyer has ended. You’ll be surprised and satisfied with the way he connects companies and their products with these crucial tips. Join him in this conversation and understand how to make that retail buyer meeting successful.

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Ep. 173 - How To Stand Out On The Shelf Through Strategic Packaging With Michael Keplinger Nov 10, 2020

Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to chance. If you don’t want to do the latter, then you definitely have to start investing in packaging more than you’re probably doing now. As we have repeatedly stressed in this podcast, packaging is not a DIY process. You need to work with someone who really knows what they’re doing and will help you really stand out above the noise. Joining Timothy Bush for this episode is one such person, Michael Keplinger, Director of Strategy at SmashBrand, a brand consulting company that designs, tests and optimizes brands and products with real consumers in one integrated process. Listen in as Michael shares his unique perspective on the critical importance of branding versus and in relation to the brand.

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EP 172 - The Definitive Guide To Building Your Business Credit With Stephen Wible Oct 19, 2020

For a lot of people who want to take their product to retail, they need to create and develop a company for retailers to partner with. However, one of the things they're probably not building is business credit. On today’s podcast, Timothy Bush is joined by Stephen Wible, a Marine Corps veteran with a deep background in real estate sales, flipping property management, print manufacturing, and building and obtaining business credit. What is business credit and how can you make your company be eligible for it? That’s what you’re going to find out in this episode!

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EP 171 – Getting Into Retail: Truths Versus Myths Sep 28, 2020

Getting into retail and securing a spot in the retail big leagues is something many entrepreneurs dream about. Have you ever imagined seeing your products on the shelves of a big box retailer but wondered just how to get your product ready and get placement for them? You probably have all these scenarios in your mind about what could go wrong. On today’s podcast, Timothy Bush examines what scares people about getting their products into retail and busts some myths about them.

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Ep. 170 – Bringing Your Toy Idea To Life With Azhelle Wade Sep 25, 2020

Creating thoughts, ideas and possibilities is the very essence of an inventor. However, turning those ideas into tangible reality is what separates the doers from the dreamers. Helping inventors from all over the world do just that, Tim invites 3X patented toy inventor, Women in Toys Wonder Woman Finalist and one of the 100 most influential women in Toys and Games for 2020, Azhelle Wade. Azhelle shares with us her journey and the lessons she learned along the way that can help you bring your toy idea to life. She discusses what it is like to work for somebody versus being an entrepreneur and working for yourself and why it is important to pitch a vision and not just another product and how. As the Founder and President of The Toy Coach™, Azhelle then shares some great materials that can help toy inventors out there have their products realized while giving us her insights into where she thinks the future is heading for those in the toy industry.

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EP 169 – How The Entrepreneur Deals With Setbacks In Business: A Five Step Strategy Jul 29, 2020

Business is, by nature, unstable, and entrepreneurs recognize that dealing with setbacks is just another facet of their job. Entrepreneurs live in a world of constant flux, and things can change on a monthly, weekly or even daily basis. If you’ve been in business long enough, you would know failure and disappointment like the back of your hand. Yet entrepreneurs, by virtue of being entrepreneurs, have the gall to get back up and thrive even with this constant barrage of problems, barriers and backtrackings. How do they do it? Join Timothy Bush as he distills the things he learned from his 11-year entrepreneurship journey into a 5-step strategy and learn how you can apply it to your own business.

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EP 168 – Digital Marketing Strategies For Today’s Small Business With Carolyn Lowe Jul 07, 2020

Things will never be as they were before the start of the COVID-19 pandemic, and marketing is no exception. With a lot of people staying at home, digital marketing is making its way to the mainstream at an unprecedented and unforeseen pace. For the longest time, however, the industry has been dominated by the bigger players, and smaller businesses are having a hard time making their voices heard in digital platforms. Carolyn Lowe, the Cofounder and CEO of ROI Swift, is passionate about helping emerging businesses grow by amplifying their voices in a noisy digital market. Tune in to this On the Shelf episode as she talks to host Timothy Bush about some digital marketing strategies that small businesses can use to up their game in the new normal.

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EP 167 – Making Your Dream A Reality With Steven Selikoff Jun 30, 2020

Whether you’re an inventor wondering how to manufacture your product and expand into sales or an Amazon seller looking to expand into retailers, the fact is the ability to sell product right now is big. On today’s show, Timothy Bush talks to Steven Selikoff of the Product Development Academy, a company that teaches everything you need to know – from unique product concept, through factories and manufacturing, to getting your products onto retailer’s shelves. Want to know all about developing a product from the onset all the way through to getting to retail? Then this is an episode you don’t want to miss.

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EP 166 – How To Protect Yourself In The Uncertain Times With John Frederick Jun 23, 2020

The world can be a scary place. We never know how many bad people are lurking out there. As fathers, we can’t help but be scared for the lives of our children who are out on their own. Departing from talks about products, Timothy Bush goes in-depth into a necessary topic that we must all learn, especially in these uncertain times: self-defense. Timothy invites over an expert, John Frederick from Frederick Tactical, to teach us how we can protect ourselves in times of trouble. Providing not only some tactical defense tricks, John also teaches how we can keep ourselves out of 90% of situations that could get into a violent encounter. Tune into this great episode to learn not only how you can defend yourself but also how you can send your loved ones out in the world safe and protected.

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EP 165 – What Retailers Need Right Now #YourQuestionsAnswered Jun 03, 2020

Whether you’re out and about or if you are sequestered at home still, everybody has their own way of dealing with opening back up. As stores and establishments are creating their own standards – which they have every right to do – all kinds of crazy sentiment are going on out there, especially on social media. On today’s show, Timothy Bush answers some questions from the On The Shelf Now community and takes a closer look at what retailers really need right now when the lockdown is starting to loosen up. No matter what the process is, the bottom line is we, as human beings, have to be together on this thing.

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EP 164 – Two Key Skills You Will Need In Our “New Normal” May 07, 2020

Let’s face it. The post-COVID-19 world will not be a return to normal, but a pivot to a “new normal.” It is in times like this when the entrepreneurial spirit comes into play and distinguishes those who hunker down and wait for everything to level out from those who see opportunity in the middle of adversity and capitalize on it. In the retail business, this entails a significant pivot to new selling paradigms built on customer satisfaction. Timothy Bush encourages us to equip ourselves with the essential skills that we need for us to be able to navigate the “new normal” and succeed. Listen in as Timothy talks about pricing your product and giving your customers comfort.

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EP 163 – Navigating Our Business Around COVID-19 With Tom Hazzard May 04, 2020

The COVID-19 pandemic has forced a fundamental shift in the entire international landscape, and businesses are working overtime to adapt to the so-called “new normal.” In this new atmosphere, businesses have been figuring out – to varying degrees of success – new ways to continue doing business that still preserve the safety and wellbeing of their employees. Tom Hazzard is the Chief Technology Officer of Podetize. Joining Timothy Bush, Tom discusses how the COVID-19 pandemic has shifted the world of business and what to expect in the aftermath. If you’re feeling anxious about what comes next, let Timothy and Tom help you prepare for the future.

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EP 162 – Developing Your Brand Strategy With Zahra Cruzan Apr 14, 2020

No matter how great you are at what you do, if you don’t know how to apply a value to it for others to see, then you remain in the shadows. This is what today’s guest sees that is lacking among businesses and entrepreneurs and that ad agencies tend to miss out. Timothy Bush introduces us to Zahra Cruzan, owner of Brand Author where she works with local agencies, retailers, and product-based businesses to create custom branding and marketing systems that help them stand out as a premium brand in any market. In this episode, Zahra shares with us the process of how we can develop our own brand strategy. Looking from the inside out, she talks about the importance of being able to piece the internal processes together where you can work with authenticity before worrying about what’s on the outside. Zahra also takes us across her journey into marketing and gives out some great pieces of advice that can help us see through the challenging times, such as the one we are globally facing today.

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EP 161 – Growing Your Sales With “Nutshell” With Mike Carroll Mar 18, 2020

Sales number is the bottom line statistic for practically every existing business—that much can’t be denied. If you’re not growing your sales, then your company, at the end of the day, isn’t really growing, and no one wants that kind of stagnation to occur for their business. Mike Carroll uses his experience as a Growth Strategist at Nutshell as the company’s Head of Growth. He speaks to Timothy Bush about his experience with helping Nutshell’s growth and shares some lessons that you could easily apply to your own business practice. Don’t let your sales stagnate. Keep the numbers growing!

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Ep. 160 – Do You Have A Trade Show Strategy? Feb 24, 2020

One of the best ways of showcasing your brand is through trade shows. But how can you outshine so many similar products and services? Today, Timothy Bush shares some trade show strategies that you can use to allow your presence to vibrate in the venue. He highlights the benefits of trade shows as well as the things that you should certainly think about before going to such event. He also offers some tips on what you can present in your booth, something that makes you unique and memorable, highlighting the power of timing or understanding the perfect moment that you can engage in retail.

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Ep. 159 – Entrepreneurs Helping Entrepreneurs + #QuestionsAnswered Feb 09, 2020

As an entrepreneur, the temptation to keep doing things that only benefit the client or the business will always exist, no matter what situation. Because of this, personal growth for entrepreneurs is often ignored or left by the wayside. Timothy Bush talks about making room for one’s personal growth amid the chaos of running a successful business. Make sure you don’t leave your own personal growth behind! Plus, Timothy answers some questions from On The Shelf listeners.

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Ep. 158 – The 5 Lessons I Learned At The Canton Fair Dec 20, 2019

What do you get when you put entrepreneurs and factories in one place together? A whole lot of innovation and magic. In this episode, host Timothy Bush reveals the five lessons he learned at the Canton Fair, a biannual trade show for factories in China to exhibit their capabilities in producing. He shares the wisdom he learned from attending the event with fellow entrepreneurs and the magic that came out of seeing entrepreneurial opportunities come to life. Learn some golden nuggets from Timothy about negotiating, seizing opportunities, finding your people, and more!

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Ep. 157 – Finding Your Entrepreneurial Balance – #flashtopic Dec 13, 2019

What do you do when you are not doing your job? In this Flash Topic episode, host Timothy Bush brings back Joe Tarnowski, Tracy Hazzard, and Salah Khalaf to talk about finding their entrepreneurial balance. In a world that seems to want more out of us, it can be very difficult to keep track of our life outside of the hustle we do at work. Timothy and his guests share their own thoughts and ways of keeping that work-life balance or what Jeff Bezos calls the “work-life harmony.” They shed light on the many aspects that many working people forget, from morning routines and doing self-reflection to taking vacations. Sharing their own experiences and struggles with understanding whether it is balance or harmony they want in life, Tom, Joe, Tracy, and Salah offer some great things to think about as we proceed with whatever we need to face daily.

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Ep. 156 – Growing Your E-Comm Business Through Social Media with Thibaud Clément Dec 06, 2019

With the rise of Amazon, Facebook, and eCommerce websites, selling your products and capturing your target market via the internet is vital to your business success. In this episode, host Timothy Bush talks with Thibaud Clément, the CEO and Co-founder of Loomly about growing your ecommerce business through social media. Thibaud is an expert on making money on social media using Facebook, Instagram, WhatsApp, and even your own website. Listen to this episode and discover how you can be making money online other than Amazon.

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Ep. 155 – How To Be An Agile Entrepreneur With Special Guest Ramesh Dontha Oct 22, 2019

A lot of times, we are very busy building our own business and yet we still don’t seem to have enough time. In this episode, host Timothy Bush talks with special guest and serial entrepreneur Ramesh Dontha about how he became an entrepreneur. Ramesh is an entrepreneur, writer, and blogger. He talks about his agile methodology which is a very iterative, incremental, collaborative approach to developing software that makes things very fast. Ramesh also introduces his book, The 60 Minute Startup, and touches on how to properly pivot and what should cause it. Join Ramesh today as he teaches on how to be an agile entrepreneur and make your own business empire.

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Ep. 154 – Building And Growing Your Brand On Amazon With Kiri Masters Oct 16, 2019

Getting around Amazon to scale up your business is not an easy-breezy task. From loading your catalog and getting your content together to setting up your campaigns, you can drain your energy doing all of these especially if you lack the manpower to do so. Podcast host, the author of Amazon for CMOs, and the Founder of Bobsled Marketing Kiri Masters offers her expertise in this area. Kiri launched her first eCommerce business on Amazon. She shares some tips on how you can make your way through the Amazon Marketplace and how her company can help you scale your products. She also introduces the Marketplace Institute and talks about the challenges and benefits of podcasting.

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Ep. 153 – Travel Rules To Live By + #QuestionsAnswered Sep 25, 2019

For many entrepreneurs, traveling is part of the business, whether they like it or not. In most cases, traveling is made worse because other people fail to follow some unspoken travel rules. In this episode, Timothy Bush shares fifteen sensible travel rules that, if followed, are guaranteed to make everyone’s trip smoother and a little less daunting. He also touches on how you can do a year-end assessment of your efforts to put your products on the shelf. Catch his tips on how to get a “yes” from your retailers.

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Ep. 152 – Buyer Decks, Line Sheets And Spec Sheets! What You Need To Know! Aug 22, 2019

One of the most important things that will help get your products into a major big-box retailer is a good presentation otherwise known as the buyer deck. In this episode, Timothy Bush takes on the topic of building a buyer deck that retailers can leaf through to learn about your company and product. He gets down into the things you can put in it, as well as talks about building the line sheets and spec sheets. Don’t miss out on learning about buyer decks as you enter into a partnership with your retailers.

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Ep. 151 – How To Grow Your Product Margin with Steven Selikoff and Amy Wees Aug 08, 2019

Have you ever been in a position where you’re feeling stuck about the pricing you have? Have you sold to a retailer and the money that is coming back is not what you want it to be? If so, then this episode will be a treat for you. Timothy Bush sits down with two experts in the field, Steven Selikoff and Amy Wees of The Canton Fair Experience, to talk about product margins. They get deep into the discussion about creating some efficiencies that will change your product in a meaningful way and, thus, upping your margins. Sharing The Canton Fair Experience, they give us a peek into this gathering of the largest exposition of suppliers, as well as talk about sourcing in China, negotiating the cost of your product, and more.

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Ep. 150 – Flashtopic13: What Do Customers Want In A Product with Joe Tarnowski, Jamie Robinson, and Shannon Curtin Jul 15, 2019

One of the greatest mysteries in business that has constantly been covered and uncovered is understanding what customers exactly want in a product. When people shop, all of them are potential customers. But how can you actually turn them into actual consumers? Getting into the topic in this thirteenth Flash Topic together with host Timothy Bush are Joe Tarnowski, Jamie Robinson, and Shannon Curtin. As they go deeper into understanding what makes people want to buy, they give insights from different perspectives backed with a number of data. Learn what they have to say about the consumer’s mindset, social media’s relationship with brands, throwaway products, and loyal customers.

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Ep. 149 – How To Identify The Uniques Of Your Product + #otherquestionsanswered Jun 08, 2019

In this very crowded market, it is very hard to be seen when you don’t have a product that stands out. How then can you rise above and become something that must not be missed? It’s simple. Find the uniques of your product. Timothy educates us on how to identify what makes your product shine among the crowd, giving a great and easy exercise that will bring them to light. Answering other questions along the way, he also shares his insights on how you can keep going in the face of rejection, finding your why, making emotional deposits, and more.

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Ep. 148 – How To Get Your Product Produced Right The First Time! with Amy Wees May 31, 2019

Having been an overachiever and a straight-A student since she was young, Amy Wees’ fire for business and finance was lit when she won a stock market competition in high school. Since then, she’s been fascinated with business and became a full-time entrepreneur after her eighteen-year stint with the government and the military as a strategist and planner. Amy is now the CEO of Amazing at Home, a consultant, and a podcast host. She joins us to show how we can get our product produced right the first time and why it is crucial to get deep into the process of building your products uniquely to be successful in your eCommerce business.

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Ep. 147 – You’re Finally In Retail, What Now? with David Lemley May 28, 2019

As the world of branding and advertising is continuously evolving to a more modern domain, competition, especially in the food and beverage company, is also getting stronger. David Lemley, Chief Strategist of Retail Voodoo, talks about how to showcase food products in a sustainable manner. He shares his opinions about brands and gives some tips on how to get noticed, how to get products in the field, and how to rise above the noise. As David talks about disruption, he lists having a good social media program, sampling, and creating trials as some of the best ways to let a product become shelf stable.

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Ep. 146 – Top 10 Lessons In The Last 10 Years! Apr 23, 2019

The road to success is never an easy one. However, all the challenges you face are meant to help you become a better and learned entrepreneur. In this episode, Tim shares the top ten lessons he has learned as an entrepreneur and talks about TLB Consulting’s tenth anniversary. Get insights as he shares some essential tips on retail, product packaging, and continuously pursuing your dreams.

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Ep. 145 – #FlashTopic: 2019 Reading List For Success Mar 08, 2019

Joe Tarnowski, Salah Khalaf, Shannon Curtin, and Tom and Tracy Hazzard are back to take us into their library as they provide a great reading list for success. Equipped with two books that they felt had a major impact on their lives and businesses, they gear us up for a journey across multiple places. Get in touch with a book for entrepreneurs who work themselves all the time. Find out how brands have goals and life of their own to tell. Learn an interesting model of how to look at your business’ profitability while also diving deep into the world of blockchain. Know the reasons why companies should look for the right people and how to build a brand and make it successful. Finally, move deeper within yourself as you realize how much in control we are with our lives more than we think.

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Ep. 144 – What Retail Buyers Are Thinking, But Won’t Ask! Feb 09, 2019

Do you ever wonder why you don’t get a ‘yes’ from the buyer in spite of what you might think is a great presentation? Do you email them and they don’t respond to you? Making a sale can be such an uphill battle. Having an effective sales pitch is a key fundamental in a sales job, therefore, you need to prepare an effective technique. Preparing an answer to their possible questions may definitely do the trick. Timothy walks us through these questions that buyers may ask you and question that buyers are thinking but will not ask you. He shares how you can effectively answer these so you can spike up your sales and go head and shoulders above the rest.

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Ep. 143 – #FlashTopic11: The Best Advice Ever Given For Entrepreneurs Feb 06, 2019

More and more people are wanting to become entrepreneurs. However, what is that really like? Before jumping in with both feet, listen to what the experts have to say. Joe Tarnowski, Tracy Hazzard, Jamie Robinson, and Salah Khalaf are back on the panel of Flash Topic, joined by a new addition, Shannon Curtin of The Possibility Group, to dish out some of the best advice they have for aspiring entrepreneurs.

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Ep. 142 – Entrepreneurship With Former Retail Buyer Shannon Curtin Jan 16, 2019

There are so many layers to entrepreneurship that needs to be explored when you want to become successful in it. Going deep into the retail side of it is Shannon Curtin. Shannon is a beauty industry expert, art curator, real estate developer, clean water activist, and the founder of TPG, The Possibility Group. She gives great insights into retail as she provides her personal experience in the industry, from talking about a trip she took down to FAO Schwartz in New York to the Hallmark Channel. Shannon also gives out her thoughts on retail buying and specialty retail as well as the things suppliers should stop doing.

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Ep. 141 – Embracing Excellence w/ Pete Roberts & Brian Littlefield of Origin USA Nov 29, 2018

At the end of the day it's just people trying to make the best decisions for their company. Pete Roberts and Brian Littlefield from Origin USA sat down with Tim to talk about how they started their company and how embracing excellence enabled them to scale it. Pete and Brian’s partnership is a huge powerhouse. Origin USA manufactures products for Jiu Jitsu, MMA, BJJ, Grappling and Lifestyle Athletes. They’ve teamed up with Jocko Willink to produce vitamin supplements as well. Discover what drives them, what motivates them, and how they're tearing it up right now.

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Ep. 140 – What To Do If You Can’t Afford Professional Packaging + More #questionsanswered Nov 08, 2018

One of the challenges of taking your product to retail is getting that professional packaging which can cost you as much as $10,000 to $15,000. It can be very heavy on the pocket, but then you can’t very well do it with substandard packaging because in retail, packaging is very important. So what do you do? Learn the answer to this as well as other questions that come to mind when you’re taking your product to retail and putting it on the shelf.

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Ep. 139 – #FlashTopic10: How Important Is Your Image? with Emily Page Nov 05, 2018

What makes up an image? We’re talking about your image, your company’s image, or your product’s image. What is it and does it even matter? How does it all come about and how do you protect it, grow it, and make it better? Emily Page from Pearl Resourcing is here to give her thoughts on how important your image is.

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Ep. 138 – The Distraction: Building Anticipation Into Your Pitch Oct 25, 2018

In sales, getting the person you’re talking to engaged in your sales conversation is crucial, especially if they’re not engaged. That means the person you’re talking to is on their phone, they’re looking around, they’re rolling their eyes, they’re yawning, they’re putting their head in their hands. It’s a struggle to get any kind of a commitment from these types of people. To get anything going, you want to get your buyer engaged. You want to get them involved. One of the ways that you can do this is by building anticipation. Learn some successful sales techniques that will help you battle in the ring of sales and become a good salesperson.

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Ep. 137 – The Wedgy: A Make48 Success Story with Team D.a.D Oct 15, 2018

For those who may not be familiar with the show Make48, it’s where teams of all ages, genders, backgrounds, and places develop brand new ideas in a weekend invent-a-thon where they have 48 hours to plan, prototype, and pitch an idea for prizes and licensing potential. It is a valuable resource for anyone and everyone to gain insight into the innovation community. David McCutcheon, full time teacher and inventor and avid listener of the podcast, has wanted to be on Make48, so he brought together his longtime friend, Erik Phelps, and their two daughters, Brynn and Maria, to make up Team D.a.D., Dads and Daughters, and auditioned for the show and made it. David, Erik, Brynn, and Maria recount how they worked their way through the 48-hour challenge and had an awesome time creating a product called the Wedgy with patent that’s going to be on the shelves of major retailers.

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Ep. 136 – The Heart And Soul Of Packaging with Emily Page Oct 01, 2018

Do you every notice that somehow packaging always seems to take a back seat to other seemingly more important items on you list. It’s what gets done with the the money that is leftover, which Emily Page will tell you is not always the best strategy. The real truth is that product packaging is major. It can be difficult, if not impossible, to land your product on the shelf of a major retailer without some really concise, professional, well thought out packaging. Emily Page of Pearl Resourcing is one of those people that really understands packaging. Not only does she understand it, but I can tell it has become part of her. After hearing her speak, I know you will have a different respect and understanding for packaging and it’s importance. Emily is on a mission to help your product stand out on the shelf and will bring out the very best in your packaging for buyers and consumers to react to.

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Ep. 135 – Do You Need To Be There In Person To Sell? #Flashtopic9 Sep 18, 2018

Joe Tarnowski, Tracy and Tom Hazzard, Jamie Robinson from Trivium Consulting, and Salah Khalaf join together in bringing back Flash Topic no. 9 to talk about how selling in person compares to digital mediums. Is virtual selling over the phone, Zoom, Skype, or email just as good as face-to-face? They pour their insights to identify which one is better for sales as they weigh in with each other’s opinions. Tackling the digital types of selling, they discuss about content building, marketing, and using different tools and platforms to reach out to buyers. They top it off with a talk on tariffs, both the good and the bad.

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Ep. 134 – How Important Is Your Story? + Other Questions Answered Sep 13, 2018

Tim addresses a couple of questions about retail and some important aspects that you need for your business. Starting with Toys R Us leaving the market, he shares the big opportunity that opens up, which those in the Toy industry should grab. He then puts forward the value of your story, reiterating how it should never be left out while offering nuggets of advice on pitching. Lastly, he addresses some questions on buying and selling. There may be times when buyers don’t reach out immediately. Should you follow-up and how many times?

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Ep. 133 – Solopreneur Leadership Strategies with Jocko Willink Aug 30, 2018

There is an intersection in War that can bring out the best and worst in human nature. As a leader in combat learning to motivate all types of soldiers can be the difference between life and death. On his wildly successful Podcast, Retired Navy SEAL officer Jocko Willink covers first-person accounts of soldiers from generals to frontline riflemen dealing with circumstances and human nature on every level. Through these first hand accounts you get to understand the different levels of fear, the different levels of pressure, what they were thinking, and how they solved real problems on and off the battlefield. When you study these principles, you can gain a better understanding of both combat and war. It also provides you a better understanding of human nature and, ultimately, leadership. Jocko Willink is also the author of several books, including, Co-Authoring the Best Seller, Extreme Ownership: How U.S. Navy SEALs Lead and Win. He is the co-founder of Echelon Front, where he is a leadership instructor, speaker, and executive coach. Jocko spent some time with us revealing some solopreneur leadership strategies and principles he learned on the battlefield to help others lead and win.

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Ep. 132 – How To Know When It Is Time To Change Course #flashtopic8 Jul 09, 2018

Every so often, you hear the words stay the course, never quit, don’t quit, but changing course can mean a lot of different things. You read books like Five Feet from Gold and think about JK Rowling who got turned down seven times on Harry Potter before she struck it rich. You think that if you want to change course or abandon a project then you don’t believe in yourself. People are trying to tell you what they think, but whose opinion do you trust? A course change could be a complete redesign or an abandonment of a product or project. It could be changing course in how you’re marketing what you’re doing. It’s a scary topic because it feels like sometimes when you want to change, it’s like giving up. Tim is joined by four industry experts who share their thoughts and opinion about changing course, trying something new, or stopping what they’re doing.

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Ep. 131 – 5 Keys To Solution Selling Jun 27, 2018

Every time you talk to somebody about your product when you go to a trade show, get in front of a buyer, or get on the phone, you’re selling your product. You are a salesperson. You sell people on investing in your product, you sell people on the idea, you sell people on how it works. Every time you talk about it, you’re technically selling. The bottom line is you are the epitome of a salesperson. The question is how do you sell what’s in your head and thinking about selling? Discover the five keys to solution-based selling so you can work and partner together with your clients to solve problems.

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Ep. 130 – Pulling Back The Curtain On “As Seen On TV” with Carrie Jeske Jun 13, 2018

Have you ever watched television and came across As Seen on TV programs and felt it was shady or that people are trying to pull the wool over your eyes? Then you might want to hear from Carrie Jeske. Carrie is an As Seen On TV guru and has been in the industry for over twenty years. Carrie’s connections in other distribution channels is vast so she knows what she’s talking about. Her passion is in helping inventors find low cost, high return inventing strategies. Along with her inventor husband of 30 years, Carrie formed a nonprofit company that brings inventors and product developers together online to brainstorm specific inventions that are licensed. The group provides funding to a variety of start-up endeavors. Learn more about the industry and behind the scenes as Carrie shares insider secrets to get ideas on the As Seen on TV shelf space at Walmart and everywhere Direct Response industry products are sold.

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Ep. 129 – Tips For Building A Successful Relationship with Your Buyer May 28, 2018

Creating a positive relationship with your buyer is key to having a productive partnership. John from San Francisco wanted to know how this could be achieved, and I thought that this is something worth discussing for all our listeners out there. You have to build a mutually beneficial relationship with your client by creating a positive dialogue built on trust and professionalism, which will increase the chances of fostering customer loyalty. Learn the 4 primary steps to building a good relationship with your buyer that will make them repeat clients despite the tough competition in your field.

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EP. 128 – Getting Grocery Retailers To Eat Out Of Your Hand With Millies Kitchen Creations’ Tracy Postic May 25, 2018

There’s a brand-new giant in grocery retail who is taking the food industry by storm – but they’re not quite the mass-production factory you have come to expect. Meet Tracy Postic, founder and CEO of Millies Kitchen Creations whose original ideas, super fresh and healthy ingredients, and business smarts have stamped their mark in grocery retail. The idea for Millies Kitchen Creations came from everyday families with fast-paced lives looking for food that offered convenience, flavor, taste, and quality. These include Gluten Free, Vegan, Trans Fat Free, Vegetarian, and Clean Label food options. Tracy takes us into her world of success with her catching personality and easy demeanor. But don’t be fooled! Her skills have got grocery retailers eating out of her hand. Pun intended. For all the Big Boxers out there looking for instant motivation, please enjoy this look into what made Tracy successful and how she stays on course. Take out your pen and pad because her ideas are once in a lifetime!

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Ep. 127 – Goodbye Toys R Us! My Experiences In The Field! May 14, 2018

Hey Big Boxers,

Goodbye Toys R Us is a bit of a look back at my career with this retailer and what they were able to teach me. It is sad to see such a giant in retail go away forever, however sometimes change, no matter how hard or sad, is inevitable. I have some fond, crazy, chaotic memories of working at this retailer and I am looking forward to sharing them with you.

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Ep. 126 – What To Do When Everything Goes Wrong #FlashTopic7 May 07, 2018

We all go through times when everything is going wrong, everything is happening, and we just don’t know what to do. Sometimes people get busy doing the wrong things. When things are going wrong, doing more of them is not going to help the situation. Bill Carmody, Tracy Hazzard, Salah Khalaf, and Joe Tarnowski discuss some great options for what to do when things go wrong or when you experience difficulty in your business. They provide some key information that you should take advantage of, so that you can minimize when things don’t go as planned.

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Ep. 125 – How AR And VR Are Changing The Retail Lands with Jacki Morie Apr 26, 2018

The process of selling a consumer goods product to a buyer hasn’t changed much in the last 100 years. You do a demonstration and hopefully, people become interested. Trying to think of new and different ways to make this process either easier, better, or more enjoyable is where AR/VR come into retail. These technologies could be used to introduce buyers to products. Jacki Morie is an expert in the field of AR and VR. As Head of Education at Upload, she is educating the next generation of people on what they could do with AR and VR. She also owns All These Worlds where they do virtual reality work for health, mindfulness, and training. Jacki talks more about the difference in virtual and augmented reality, and the different ways they can be used in business retail.

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Ep. 124 – How To Draft Your 1st Buyer Email Mar 15, 2018

Hey Big Boxers,

We are going old school on this episode and covering a very important topic, buyer emails. Specifically we are covering the 4 things every initial buyer email should have.

Who you are
Why you are emailing
Why the buyer should give a crap
Call to action
If you are reaching out to buyers right now, don’t proceed without this information.

Here is to your success!

Tim

Join our closed Facebook group On The Shelf Now – It is the best way to get the inside scoop.

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Ep. 123 – Leah Caplanis, The Brains Behind The Social Sparkling Wine Mar 02, 2018

Women who like to drink don’t like what happens to them the next day. When they drink beer, the feel bloated. Wine gives them headaches and cocktails make them fat with its sugar. Leah Caplanis created Social Sparkling Wine, the most health-conscious alcohol available today. This sparkling beverage has a low calorie count and 1 gram of sugar. What makes it a healthy drink is that nutrient-based ingredients are fused into it like organic hibiscus extract and organic ginger extract. Learn why Leah picked the wine industry to get her products into big box retails and how she was able to do it.

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Ep. 122 – #Flashtopic: How To Gain An Edge In 2018 Feb 09, 2018

Hello Big Boxers, Welcome to our first Flash Topic of 2018! We are excited to bring our Flash Topic concept back this year and we are kicking it off by posing the following questions to our panel – – What is one thing any Entrepreneur can do this year to gain an edge? – What is one thing any Entrepreneur should stop doing this year to maintain their edge? The answers from the panel will blow your mind. This is solid advice from people who really know how to help you succeed.

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Ep. 121 – 4 Common US Retail Misconceptions Jan 31, 2018

Hey Big Boxers, Great to be back. Today we are getting into some misconceptions when importing products to the US. US retail can be quite different from other markets around the world and it is important to understand these differences if you want to make a successful transition. Please feel free to add to the conversation if you have come across other notable differences. Enjoy the Podcast. Tim

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Ep. 120 – Predictions & Suggestions For 2018 Jan 01, 2018

Hey Big Boxers, Happy New Year! This episode is dedicated to giving you a couple things to think about when planning your 2018 strategy.

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Ep. 119 – How Diversity Can Help Your Products Get On The Shelf Dec 13, 2017

Hey Big Boxers, Hold on to your pens and pencils, we are going back to school. Mercedes Jamie is on today’s podcast speaking directly to each of you about supplier diversity and how what makes you different, can actually help your products get on the shelf. Mercedes breaks it down into easy to understand steps and provides terrific background that will help you understand if you and your company can benefit from some of these awesome programs.

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Ep. 118 – Buyer Meeting Tips! Plus Other Big Boxer #questionsanswered Dec 03, 2017

Hello Big Boxers, In today’s episode we cover key questions from in the field. Below please see the questions from Big Boxers across the globe. 1. How long should my buyer product deck be? 2. What is the best way to increase my sales now? 3. Can you give me some tips for an upcoming buyer meeting I have scheduled. 4. I am trying to get a hold of a buyer and they simply won’t respond no matter what I do, should I give up? 5. How do I know if my product is ready to present to buyers?

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Ep. 117 – 3 Things Customers Can Teach You, If You Let Them! Nov 27, 2017

Hey Big Boxers, In episode 117 we cover the benefits of getting up close and personal with your customers and how finding out the following can help your buyer pitch: Why are customers buying my product What type of customers are buying my product What do my customers like or dislike about my product If you need more ammunition in your pitch, don’t miss a second of this episode. Happy selling! To book your end of year consultation appointment click here

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Ep. 116 – How To Manage Timeframes & Expectations Nov 14, 2017

Hey Big Boxers, Today’s episode is the answer to a ton of questions that relate to timeframes. You asked and we listened. We have taken all the questions submitted on this subject and condensed them into the following categories: What are reasonable product to market timeframes? What are the things that will affect these timeframes? How can I speed up the process? How can I manage my own expectations? This is a literal how to manual on product to market timeframes. We hope you enjoy it.

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Ep. 115 – How To Get Your Brand On The Tip Of Everyone’s Tongue! #flashtopic5 Nov 07, 2017

Hey Big Boxers, Flash Topic is back for a 5th round. This episode we discussed “How To Get Your Brand On The Tip Of Everyone’s Tongue”! Don’t miss this key information from some of the best minds in the business covering 5 different perspectives. As a bonus, each panelist gives key information on their favorite CRM.

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Ep. 114 – Producing A Successful Product! A Conversation W/ Rich Brull #make48 Oct 29, 2017

Hey Big Boxers, Make 48 is back on the show and this time Rich Brull, Make 48 Co-Founder is downloading a portion of his epic knowledge base regarding ways to produce and evaluate a winning product. If you are in the planning or samples stages of product development, you do not want to miss this. If you have created a product and are getting ready to launch it, this episode is also for you. Take your time and listen to the entire show there is a ton of great information provided.

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Ep. 113 – Getting Your Products “In” Under The Radar! Oct 18, 2017

Hey Big Boxers, In today’s episode we covered two key topics; 1. Two ways to improve your sales and 2. Under the radar stores that may be easier to get your products in.

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Ep. 112 – Is Drop Shipping A Good Idea? Plus other #questionsanswered Oct 09, 2017

Hey Big Boxers, We are back with more Big Boxer questions answered. In this episode we cover questions pertaining to Distributors, Drop Shipping, Trade Shows, Vendor Paperwork and buyer follow up. Great questions submitted this past week, keep them coming. Happy Selling

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Ep. 111 – Geo Targeting To Drive Retail Product Sales #FlashTopic4 Oct 01, 2017

Hey Big Boxers, Time for Flash Topic #4 where the panel discusses the different ways to drive retail product sales for the start up supplier. Our normal panel was joined by Bill Carmody of Trepoint, who’s expertise added tremendous value to the discussion. Should you ever have a Topic for the Flash Topic Panel please submit via tim@tlbconsulting.com. Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/

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Ep. 110 – Driving Sales On Placed Products + Other #questionsanswered Sep 17, 2017

We are back after surviving Hurricane #Irma and in pretty good shape. Thank you for all your well wishes and prayers we appreciate each and every one of you. Today we are answering some questions you will not want to miss. How do I drive Sales on products already in retail without a huge budget? What should I include with a sample I am sending a buyer? What does Dead Net Costing mean? We are tackling all of these today and more. Enjoy!

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Ep. 109 – Identifying The Customer Experience + #Questions Answered Sep 04, 2017

In today’s episode we covered the following Big Boxer questions: We are filling out vendor paperwork and in the paperwork the retailer wants us to provide our manufacture, their address and contact information. Is this normal and should we do it? We just presented our product to a retailer and now the buyer wants a lower cost than we offered. Should we give the lower cost? We also cover The Customer Experience, where it is found and how you can use it to get your products noticed with buyers.

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Ep. 108 – Lessons From a 12 Year Old CEO! Aug 20, 2017

This past week we caught up with 12 Year Old CEO, Alina Morse pitching her amazing product, ZolliCandy, at the Candy ECRM EPPS Session here in Orlando.

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Ep. 107 – The Road To Success w/ Nicky Jackson Aug 13, 2017

Hey Big Boxers, Nicky Jackson is back and this time she is giving us the inside scoop on her success. From College to the acquisition of RangeMe she shares the successes and obstacles of her own entrepreneurship. Don’t miss a minute of Nicky’s story as it is filled with insight you will be able to use on your own journey.

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Ep. 106 – How To Ensure Your Product Stands Out To Retail Buyers! #flashtopic Aug 09, 2017

In our 3rd Flash Topic panel discussion the group works out the best way for suppliers to get their products noticed by retail buyers. You will not want to miss the insight given by two experienced retails buyers on the panel, the information is priceless. Learn the following: 1. What is most important to buyers 2. What you can place in your subject line to gain an advantage 3. Key insights into the dos and don’ts of contacting buyers 4. and much more.

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Ep. 105 – Financial Planning with Jenny Erdmann Jul 30, 2017

Hey Big Boxers! Jenny Erdmann is no ordinary financial planner, she specializes in working with Entrepreneurs just like you. In episode 105 we discuss with Jenny what to do with all the money you are earning or will earn shortly. The importance of having a financial plan for your money is crucial to your companies success. Jenny breaks down just what is required to reach financial freedom and set your business up for success. Enjoy!

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Ep. 104 – Doing Well By Doing Good – A Supplier Success Story Jul 23, 2017

Jane Mosbacher Morris is a true innovator and entrepreneur. She understands the business of retail and is already making her mark. In today’s Success Story Jane takes us through her background, business and the play book she is winning from. If you have interest in getting your product into retail this is a must listen to episode of “On The Shelf”. Enjoy and let us know what you think. Please see below to learn more about Jane and her business. Jane Mosbacher Morris is the Founder and CEO of TO THE MARKET, a socially-inspired business connecting artisan groups around the world with consumers and businesses seeking social impact product. She previously served as the Director of Humanitarian Action for the McCain Institute for International Leadership, where she managed the Institute’s anti-human trafficking program. She currently serves on the Institute’s Human Trafficking Advisory Council. Prior to joining the Institute, she worked in the U.S. Department of State’s Bureau of Counterterrorism and in the Secretary’s Office of Global Women’s Issues. Her written work has been published by platforms ranging from the National Defense University and The Houston Chronicle to Refinery 29 and the Huffington Post. Her book, Buy the Change You Want to See, will be published by Penguin RandomHouse in October of 2018. Morris is a member of VF Corporation’s Advisory Council on Responsible Sourcing. She holds a Bachelor of Science in Foreign Service from Georgetown University and a MBA from Columbia Business School. She is a term member at the Council on Foreign Relations and is married to fellow entrepreneur, Nate Morris of Kentucky. Jane’s company website – https://www.tothemarket.com Jane’s favorite project software – https://asana.com

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Ep. 103 – Big Boxer Questions Answered Jul 17, 2017

Hello Big Boxers, In todays episode we tackled 5 Big Boxer questions relating to the following topics: What to send in the box with samples What to do if you email the wrong thing to a buyer How to handle if your buyer says no How to move forward with your idea What to include in a buyer deck Great questions, please keep them coming. Enjoy!

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Ep. 102 – 4 Common Vendor Pitfalls To Avoid! #questionanswered Jul 10, 2017

The question answered in today’s episode was “What common pitfalls do we see vendors making?” Although we have hit on all these potential areas of concern previously, it was great to have a refresher. Thanks to Steve for the question, it was great to put a fresh spin on these common mistakes. Enjoy!

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Ep. 101 – What Is Most Important; Product, Packaging or Pricing! #flashtopic Jun 25, 2017

What would happen if we took a Social Expert, Inc. Columnist and Podcast Guru and finally a Content Expert and we put them on a panel and gave them a topic they had no idea was coming? Magic, that’s what. In our second Flash Topic Episode Myself, Jamie Robinson, Tracy Hazzard and Joe Tarnoski tackle the Flash Topic on what is most important to a retailer; Your Product, Your Packaging or Your Pricing. The discussion was epic, the thoughts were provoking and the information was priceless. Don’t miss a minute of the discussion! Welcome back to FLASH TOPIC! Also: Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Here are the profiles our panelists: Jamie Robinson – Owner of Jamm Rob Consulting, and the “Marketer’s Marketer.” Her common-sense approach to the craft has allowed her to discover solutions and create opportunities for businesses, regardless of type, industry or size. Jamie is client lead, but customer focused. Tracey Hazzard – Tracy Hazzard, Inc. Columnist and Product Strategist for Hazz Design has co-designed and developed 250+ consumer products generating more than $1 Billion for her e-commerce and original brand-building clients. She is the co-host of WTFFF?! 3D Printing podcast and the members-only Product Launch Hazzards podcast. Joe Tarnowski: Joe Tarnowski is VP of content for ECRM, a company that helps retailers discover new products and more effectively review and plan their categories across the food, HBC, general merchandise and pharmacy segments. He heads up ECRM’s content marketing initiatives to engage current customers and drive new business, and has been in this role for just under three years. Prior to this, he had a 24-year career as an editor on various trade media brands such as Progressive Grocer, Convenience Store News, and Retail Tech.

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Ep. 100 – A Conversation With Greg Farrar, CEO of ECRM & Nicky Jackson, CEO & Founder of RangeMe! Jun 19, 2017

Hey Big Boxers, Episode 100 is finally here. Thank you all for making this milestone possible. You guys are the reason we do this each week and love that you all find it useful. For the occasion we have a treat for you! Nicky Jackson, CEO/Founder of RangeMe and Greg Farrar, CEO of ECRM agreed to sit down with me and discuss their business, their passions and how teaming up will mean great things for anyone wanting to get a product into retail. This conversation was truly an education. Grab a cup of coffee, a notepad and a blanket you will not want to miss a single word. Enjoy. Tim Nicky Jackson is Founder & CEO of RangeMe. The concept of RangeMe came to Nicky while developing a range of baby skincare products. Looking for ways to achieve fast distribution, she had the idea to create a single network to match sellers with buyers looking for products like theirs. Before launching RangeMe, Nicky worked as a Marketing Executive at Kellogg’s, Uncle Toby’s, Goodman Fielder, Pepsico and Jim Beam. Greg Farrar is CEO of ECRM. Prior to joining ECRM, Greg served as the CEO of Trade Only Design Library, an online product research library for interior designers and architects. From 2007 to 2010, Greg was President of Nielsen Business Media where he successfully re-positioned the company to focus on its trade show business.

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Ep. 99 – 5 Key Factors To Help Catch The Attention Of Retail Buyers #questionanswered Jun 11, 2017

Getting the attention and interest of retail buyers is not a “One Size Fits All” approach. As the market changes, so do the factors needed to keep buyer interest. Mike A from Australia wanted to know what new factors have come to the forefront recently that help to gain and keep the attention of buyers. If you have that same question rattling around in your head this episode is for you! Below are the 5 areas we see as focus areas for anyone wanting to gain the attention of retail buyers. Here are the 5 areas: Does your pricing make sense? Social presence and interaction Brand message Customer Experience Innovation Enjoy! **ALERT** Get your questions for Greg Farrar, CEO of ECRM and Nicky Jackson, Founder of newly acquired RangeMe. Both of these innovators will be in the hot seat this week with your truly answering all sorts of questions. There will be a spot for listener questions so please get them into me before Wed this week.

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Ep. 98 – Product Choice Is The Newest Retail Trend! Jun 04, 2017

In this episode we discuss how product choice is shaping the new customer experience. I share my thoughts on how consumers are buying, making choices and how if main stream retail does not get on board they will be left in the dust. If you are looking for some fresh perspective on how retail is changing, this is the episode for you. Enjoy! Don’t forget to send in your questions for our 100th episode now!

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Ep. 97 – Have You Abandoned Your Website? May 28, 2017

Today’s episode talks about increasing your customer experience by dusting off your website and using it to grow your sales. If you have been so focused on Brick & Mortar or Amazon that you have literally abandoned your website this episode is for you. Enjoy! Don’t forget to join our mailing list visit: Mailing List To Join our Facebook group click: On The Shelf Now

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Ep. 96 – Don’t Let Fear & Procrastination Slow You Down From Greatness! May 21, 2017

Last week I read the following two articles. Both articles had great advice and information, however there were a couple key areas of each article I thought would be great to cover in the Podcast. If you have ever been stalled by Fear or Mired by Procrastination this episode will help you break free of both to attain greatness. Enjoy, and as always please let us know your thoughts via the comment section. 4 Reasons People Procrastinate and a Cure for Each One By: Doug & Polly White https://www.entrepreneur.com/article/294268 Flip the Switch on Fear-Based Thinking By: Allison Maslan https://www.entrepreneur.com/article/282970

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Ep. 95 – Are Traditional Trade Shows Obsolete? A Flash Topic Panel Discussion! May 14, 2017

What would happen if we took a former Wal-Mart & Sam’s Club buyer, A current University of Colorado Buyer, A Product Design Expert, Inc. Columnist and Podcast Guru and finally a Content and Social Media Expert and we put them on a panel and gave them a topic they had no idea was coming? Magic, that’s what. In our first Flash Topic Episode Salah Khalaf, Cairon Moore, Tracy Hazzard and Joe Tarnoski tackle the Flash Topic on whether Trade Shows have become obsolete or do they still have relevance. The discussion was epic, the thoughts were provoking and the information was priceless. Don’t miss a minute of the discussion! Welcome to FLASH TOPIC! Also: Don’t forget to sign up on our mailing list at www.tlbconsulting.com/mailinglist.html to receive information on upcoming guests and what’s new with On The Shelf. Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Here are the profiles our panelists: Cairon Moore – After completing her MBA and moving to the US, Cairon owned and operated a successful restaurant in Central Jersey for twenty years. In order to find some work life balance she went to work for Rutgers University increasing their sales in Catering and Special Events by 1,166 %. Currently Cairon is the Associate Director for Campus Dining Services at the University of Colorado Boulder. She continues to do restaurant consulting and design work as well as Health & Life Coaching in her personal time. Tracey Hazzard – Tracy Hazzard, Inc. Columnist and Product Strategist for Hazz Design has co-designed and developed 250+ consumer products generating more than $1 Billion for her e-commerce and original brand-building clients. She is the co-host of WTFFF?! 3D Printing podcast and the members-only Product Launch Hazzards podcast. Salah Khalaf: Corporate and retail growth strategist and business development consultant Salah Khalaf has over 25 years of merchandising and operations experience in the retail and warehouse club industry. He most recently led the Supplier Diversity Department at Sam’s Club, where his business unit created solutions to meet the needs of the millions of small business owners that Sam’s Club serves. Additionally, Salah also served on the boards of several national minority organizations representing Walmart Inc. Joe Tarnowski: Joe Tarnowski is VP of content for ECRM, a company that helps retailers discover new products and more effectively review and plan their categories across the food, HBC, general merchandise and pharmacy segments. He heads up ECRM’s content marketing initiatives to engage current customers and drive new business, and has been in this role for just under three years. Prior to this, he had a 24-year career as an editor on various trade media brands such as Progressive Grocer, Convenience Store News, and Retail Tech.

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Ep. 94 – How To Source Great Product w/ Kevin Rizer May 07, 2017

A couple days ago we had the privilege to sit down with Kevin Rizer, host of the popular podcast “Private Label Podcast”. Kevin is a successful Amazon seller, podcaster, brand developer and overall great guy. During our conversation we were able to gain some terrific insight into who Kevin is and what makes him so successful. We also learned the following pieces of advice when looking to source great products for sale on Amazon or other platforms: Ensure you product category is thriving on Amazon, but not overly competitive that you cannot complete with the big boys. Do your research, learn as much about your products as you can. Don’t pay to much on places like Alibaba. Don’t be afraid to use a sourcing agent. And more Come and go to school with us on this episode, you will be glad you did. Kevin Rizer

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Ep. 93 – Strategies For Account Follow Up After A Trade Show #livetraining Apr 23, 2017

Hello Big Boxers, get ready to go to school. Today’s episode is a recording of a live training session I did at an ECRM event in Las Vegas. The topic of this training was How To Nail Your Follow Up After a Trade Show. Enjoy the training as if you had a live front row seat. Happy Selling!

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Ep. 92 – If Your Business Is Not Moving Forward, It’s Dying! Apr 17, 2017

In this episode we help you take a hard look at your business and its forward movement or lack there of. If you have a vision for where you want your business to be, if you want your business to grow and prosper don’t miss the four crucial questions covered in this show. Happy Listening.

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Ep. 91 – USA vs The Rest of the Retail World: 4 Common Misconceptions! Apr 02, 2017

Retail buying is done differently all over the world. Today’s podcast covers 4 misconceptions that are common to companies wanting to bring their products to the US.

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Ep. 90 – How To Turn Your Social Platforms Into A House Party! Mar 21, 2017

If you are looking for better Social Interaction, better engagement and better sales from your social strategy, then this is the episode for you. Don’t miss this unique analogy on how your social pages should be like a house party and how being a good host is the key to expanding your social reach. Enjoy!

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Ep. 89 – Guaranteed Sales Growth? Mar 19, 2017

To Guarantee sales growth is like saying here is a map to the end of the rainbow. You will chase it forever. Instead of chasing something you can’t have, figure out the parts of your business that you have control over and become an expert at those parts. Once you can master the controllable, the guaranteed becomes irrelevant. Enjoy.

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Ep. 88 – REAL Buyer Advice – Discussion w/ Buyers Allen Hardage & Cairon Moore Mar 12, 2017

So often we think to ourselves, “If I only knew what the buyer wanted, I would give it to them!” Well, Big Boxers, the time for wishing is over! Current Buyers Cairon Moore and Allen Hardage are holding nothing back in our recent discussion held at the Convenience ECRM Event in Las Vegas, NV. The goal of this discussion is to arm you with the most current information, directly from the people you are seeking to win over, retail buyers! From your elevator pitch, to the do’s and don’ts of approaching buyers, nothing is held back. I hope you have as much fun listening as I did recording this episode, you won’t find 2 buyers more interested in your success than Cairon and Allen. Please let us know how you liked the episode by leaving a comment. Enjoy! BTW – Allen mentioned a book during the podcast called Endless Referrals by Bob Burg, please see a link below to the book on Amazon if you are interested. Endless Referrals

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Ep. 87 – Finding Common Ground W/ A Retail Buyer #truestory Feb 26, 2017

In this episode we give a real life example of how to find common ground with a buyer and begin to build a relationship. If you have buyers that are not responding to you don’t miss this episode.

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Ep. 86 – Breaking New Products Into Retail Through Reality TV! #Make48 Feb 20, 2017

If you have ever thought that inventing products would make a cool TV show, wait no longer. We sat down last week with Tom Gray, one of the people behind the awesome new TV show called Make48. In this show teams are given a category and must invent, create and produce a viable product in only 48 hours. The ups and downs of those 48 hours make for great TV. Tom is going to tell us all about it, don’t miss a word. Make48 Website – http://make48.com Tom Gray CEO Tom Gray is the senior product strategist for Make48 and Handy Camel. He joined Curt, Rich and Bob to launch Make48 from idea to concept. The Handy Camel was the proud sponsor of the inaugural Make48 held in April 2015. Tom is head of sponsorship and works with major brands worldwide to include them in all facets of Make48.

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Ep. 85 – Boosting Your Social Media Engagement Utilizing 6 Human Needs! #Conversation w/ Bill Carmody Feb 12, 2017

Hey Big Boxers we are Podcasting from Las Vegas this week. As a guest of ECRM we have been given access to some of the most talented people at this event and we are excited to bring their knowledge direct to you. Get ready to take notes Big Boxers, it is time to go to school again. Bill Carmody, founder of Trepoint, is back and is walking us through Tony Robins 6 Human Needs and how they related to gaining more engagement in your everyday Social Media. Don’t miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing – http://www.trepoint.com/influencer-marketing Bill’s Company – Website 225 Inc Articles – http://www.inc.com/author/bill-carmody 66 Youtube Videos –

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Ep. 84 – Find Out If Your Product Has Real Potential! Feb 06, 2017

In episode 84 we provide 4 filters to take your product or product idea through to see if it has real potential. This is a great episode for those of you looking to bring a product to market. Enjoy!

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Ep. 83 – Pitfalls Of A Foreign Distributor Contract #saveyoumoney Jan 29, 2017

Are you currently looking for or will need in the future a distributor to handle your product sales in other countries? If foreign distributors are in your strategy this episode is for you. In this episode we discuss the following 7 pitfalls of a Foreign Distributor contract and how to avoid them. Term limits Territory Pricing Protection Marketing $ Returns PLI Loose legal statements Reach out to us and let us know if you have had distributor contract issues and what they were so we can share them with other Big Boxers. Enjoy this episode!

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Ep. 82 – 4 Myths Busted Helping You To Get Your Products Into Retail Jan 08, 2017

In this episode we debunk 4 myths that hold entrepreneurs back from approaching retailers. Enjoy!

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Ep. 81 – 4 Strategies To Help You Kick Off 2017 Right! Jan 02, 2017

Well, it’s official, 2017 is here with a bang. It is time to get started with you’re yearly game plan. What will you do this year to make it the best year ever? If you are short on ideas for kicking this year off right, not to worry we have your back. Our 1st episode of the year is jam packed with 4 strategies to help you kick this year off right. Enjoy!

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Ep. 80 – Grow Your Sales By Acting “As If”! Dec 19, 2016

Have you ever heard the phrase “Fake it, till you Make it”? I am sure you have. In this episode we are not talking about being fake, however we are talking about changing your mindset. How would your confidence level change if your product was already a success? How different would you be with buyers if you already had over 2 million in sales. The answer is “MUCH DIFFERENT”! If you want to grow your sales and have more confidence give this episode a listen. Acting as if may just be the best way to start out your 2017. Happy Holidays! Don’t forget to book your End of Year Session with Tim, Link below: http://www.tlbconsulting.com/plws.html

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Ep. 79 – How To Gain & Retain Customers For Life: A Conversation w/ Richard Shapiro Dec 13, 2016

As you know no business can survive without customers, however customers have many different retailers and businesses to choose from when deciding where to spend their money. When it comes to acquiring customers and keeping them for life you need an edge. Richard Shapiro is here to give us just that edge. Richard, who is the President at The Center For Client Retention, shares a wealth of knowledge on how to gain and retain customers. Don’t miss this opportunity to gain the edge you need over your competition. Richard Shapiro can be found at any of the links below: rshapiro@tcfcr.com http://linkedin.com/in/RichardRShapiro http://twitter.com/RichardRShapiro http://facebook.com/RichardRayShapiro http://www.tcfcr.com/ As you heard at the beginning of the show we have opened up some Work w/ Tim slots exclusively for our On The Shelf listeners. Don’t miss this opportunity to spend an hour one on one with Timothy Bush planning your success in 2017. Whether your product is for sale or going to be for sale Tim can help you streamline your year to take advantage of every potential opportunity for product distribution. Don’t wait, these slots will go fast. Click below to secure your spot. http://www.tlbconsulting.com/PLWS.html

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Ep. 78 – Creating “Documentable” Social Media Content! A Conversation w/ Louie La Vella Dec 04, 2016

Don’t miss this opportunity to hear from Louie La Vella first hand as he walks us through the challenges of Social Media. Louie provides such tremendous insight into how creating documental content can put your product on the tip of everyones tongue. This is a different way of looking at marketing through Social Media and you will not want to miss a word. Enjoy! More about Louie: Bio Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience. Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years. With 20+ years experience in the nightlife industry and extensive development and production experience with national television projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past few years. Winner of the Niagara Music Awards Promoter of the Year (2012). Juno Awards (Canadian Music) dance category committee. Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more. Social: http://facebook.com/louielavella http://twitter.com/louielavella http://instagram.com/louielavella

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Ep. 77 – Will Discounting At The Holidays Hurt Your Brand? #questionanswered Nov 27, 2016

With pre holiday sales, holiday sales and post holiday sales it can be hard to remember or even accept when prices finally go back to normal. We had a Big Boxer write in with the Question “If I discount my product over the holidays will it hurt my brand?” If you have ever had a similar question don’t wait another minute to listen and find our the answer. Enjoy your Holiday Sales!!

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Ep. 76 – What To Do When A Buyer Meeting Doesn’t Go As Planned #truestory Nov 20, 2016

No matter how much you prepare, how much you plan, how much you research sometimes things just do not go as planned. Although we have been in many successful buyer meetings we have also been in our share of meetings that did not go as planned. How do you come back from a bad buyer meeting? Listen and find out.

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Ep. 75 – When Is It Time For an In-Store Display? Discussion w/ Big Boxer Tyler Roberts Nov 14, 2016

When is it time to approach a buyer for an in-store display opportunity? This was the question posed to us by Big Boxer Tyler Roberts of Game Time Sidekicks. In this episode Tyler agrees to come on the show to discuss this topic and several others. We had a really great time getting to know each while discussing a little business. Don’t Miss this opportunity to hear from a Big Boxer just like you. Let’s get right into it…..

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Ep. 74 – The 4 Stages of Launching a Product to the Consumer Nov 07, 2016

TLB has always had a specific strategy we follow when launching new products for sale to the consumer. We follow a specific path that has been successful time and again. If you have patience and follow the path we cover in this episode, you also, will have success. Can’t wait to see your products on the shelf.

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Ep. 73 – How To Simplify Your Vendor Paperwork – #Freeworksheet Included Nov 01, 2016

Hey Big Boxers have you ever struggled with vendor paperwork? Trying to get all the required information together and fill out all the forms can, at times, be daunting. Getting this paperwork back to the retailer in a timely manner can either accelerate your on-boarding process or slow it way down. TLB is about to share one of our best kept secrets with you, For FREE! Not only do we cover some great tools to tackling this task, we are also offering our audience the exact form we use to make our vendor on-boarding process a snap. Don’t miss out on this opportunity to get your FREE Vendor Prep Worksheet. Just click the link below and claim your worksheet. Free Vendor Prep Worksheet

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Ep. 72 – How To Conceive, Create & Produce a Product From Scratch w/ Filip Valica Oct 30, 2016

If you have a product concept or maybe you have a prototype and are wondering how to get it across the finish Line, don’t miss a minute of our conversation with Filip Valica, founder of The Product Start Up. In this episode we discuss how Filip got his start, what he is passionate about and how he helps his clients take their products from concept to reality. Filip Valica has been a mechanical engineer and engineering manager for 12 years- designing, testing, and building products from cradle to grave. He has worked for a broad range of companies from mom-and-pop small businesses to some of the largest corporations in the US. His hands-on point of view resonates with other action-oriented small business owners and entrepreneurs. Filip is the founder of The Product Startup, a site that provides a step-by-step blueprint to aspiring product creators wanting to bring their ideas to market. Through interviews with successful small business owners, inventors, and Shark Tank winners, he explores DIY Product Development. Filips Links: Website: http://theproductstartup.com/ Podcast: http://theproductstartup.com/listen Facebook: http://www.facebook.com/TheProductStartup Twitter: @productstartup

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Ep. 71 – The Secret to Getting & Keeping Retail Buyer Interest Oct 24, 2016

Understanding what buyers need and want from you and your company is the key to giving it to them. In this episode we explore some little known facts about what buyers are looking for and how you can rise to the top by providing these items. Don’t miss a single word. We spoke about the Private Label World Summit kicking off today and I wanted to provide you the link to securing your spot. https://plsummit.com/private-label-world-summit?affiliate_id=510236 We also spoke about our 3pk pricing worksheet product being on sale for 50% off. If you ever wanted to create multiple pricing strategies, this is the product for you. Don’t miss your change to save 50%. http://www.tlbconsulting.com/do-it-yourself.html

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Ep 70 – How Digital Marketing Can Help 10x Your Sales: A Conversation With Bill Carmody Oct 17, 2016

Hey Big Boxers welcome to a special episode. Not only have we reached our 70th episode, but this episode marks On The Shelf’s 1 year anniversary. We would like to say a huge thank you to all of our listeners for helping make this show possible. We have enjoyed bringing you content week after week and look forward to what this next year will bring not only for our show, but for you, the listeners, as well. Get ready to take notes Big Boxers, it is time to go to school. Bill Carmody, founder of Trepoint, walks us through the core of digital marketing and how to make it work for you. He shares little known secrets and breaks down cutting edge techniques to help grow your business. Don’t miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing – http://www.trepoint.com/influencer-marketing Bill’s Company – http://www.trepoint.com 225 Inc Articles – http://www.inc.com/author/bill-carmody 66 Youtube Videos – https://www.youtube.com/user/billcarmody Twitter: @billcarmody Bill’s Facebook Page – https://www.facebook.com/marketingwhisperer Bill Carmody is the CEO of Trepoint. He was a founding partner and CMO of Seismicom, a leading brand promotions agency. He is the acclaimed author of the book “Online Promotions,” and has contributed to various marketing publications. Bill has presented at dozens of industry conferences and tradeshows across the globe. Bill is passionate about integrating wireless, online, sponsorship, events, and traditional marketing disciplines.

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Ep. 69 – Is Your Retail Price Holding Your Product Back? Oct 10, 2016

Hello Big Boxers, at times we can be to close to our products. When this happens it is difficult for us to see them for what they really are or what customers will actually pay for them. Having a retail price that is to high and not justifiable can hurt your sales and ultimately affect your entire project. In this episode we offer 4 areas to consider when looking at your retail pricing. Is your retail price to high? Have a listen and find out. For those of you wanting to check out the Private Label World Summit please click the link below. https://plsummit.com/private-label-world-summit?affiliate_id=510236

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Ep. 68 – Start Preparing For Next Year Now! Oct 05, 2016

Hey Big Boxers, January is just around the corner. If you hold off on preparing for 2017 until January, it will be to late. Once January hits you will be slammed with running your business and being on top of buyer deadlines. This is not the time to get away and begin planning for business that is already happening. It is crucial that you and your support team spend time now working on your 2017 plan. We hope this episode gives you a head start on those plans. We look forward to your feedback. Happy listening.

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Ep. 67 – The 3 P’s of Retail Part 3: Pricing Sep 26, 2016

This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 3 we cover 4 key parts of building a great pricing model. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling. If you are interested in learning more about TLB Consulting’s great retail pricing templates click here!

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Ep. 66 – The 3P’s of Retail Part 2: Packaging Sep 20, 2016

This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 2 we cover the main pieces of creating packaging that will engage the consumer and ultimately help them make a buying decision. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling.

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Ep. 65 – The 3 Ps of Retail! Part 1: Product Sep 12, 2016

This week we are starting a 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 1 you will learn how to determine what type of product you have and how that determination will help in your overall sales strategy. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling.

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Ep. 64 – 3 Reasons Why Reading Your Vendor Agreement Will Keep Your Business In the Black #M2M Sep 08, 2016

In this weeks “Mistakes to Magic” we cover the importance of reading through your vendor paperwork carefully. Listen to the story of a company whose mistakes cost them their profit and how you can turn their mistake into magic for yourself. Happy Listening.

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Ep. 63 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco! Part 5 Sep 05, 2016

In our final installment of the series “Common Mistakes Companies Make When Pitching Their Products To Costco” we will cover three main areas to consider when trying to unseat the current vendor for your product. If you have a product and Costco carries a competitor you will not want to miss this episode. Happy Selling!

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Ep. 62 – Late Is Late! How To Avoid Having Your Entire Retail Order Canceled! #M2M Aug 31, 2016

In today’s debut episode of “Mistakes to Magic” #M2M, we share a true story of a PO that was canceled just prior to delivery, what mistakes were made to facilitate the cancelation and how you can turn those Mistakes into Magic. Don’t miss it! If you are interested in learning more about TLB Consulting’s great retail pricing templates click here!

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Ep. 61 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco! Part 4! Aug 29, 2016

Hey Retail Suppliers, we are back with the 4th installment in our series “Common Mistakes Companies Make When Pitching Their Products To Costco”. Today we are discussing the feasibility of wanting to take your product to Costco first. If you have ever wanted to know where Costco should fit in your overall retail strategy, don’t miss this episode. Happy Selling Tim If you are interested in learning more about TLB Consulting’s great retail pricing templates click here!

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Ep. 60 – What Do Buyers Think? Learn From Former Walmart & Sam’s Club Buyer, Salah Khalaf! Aug 22, 2016

If you have ever wanted to pick the brain of an actual retail buyer, this is your episode. Salah Khalaf, former buyer for Walmart and Sam’s Club for over 20 years shares his experiences and expectations as a retail buyer. This episode is not to be missed. It contains little known insight direct from the buyers we try to connect with everyday. Also back for a second time is Joe Tarnowski from ECRM. Joe and Salah have become friends through work and together they add a dimension to the episode that makes it a must listen. We look forward to your thoughts and questions on this episode. For more information on Salah: Salah Khalaf Cell (479) 270-9676 khalafsa@outlook.com Twitter ID is @khalafsa and Linkedin is Salah Khalaf.

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Ep. 59 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco Part 3 Aug 15, 2016

In part 3 of our series on common mistakes companies make when pitching to Costco we cover logistics and how to ensure you are covered long before making your pitch. Don’t miss next Monday’s Podcast where we will be having a conversation with a former Sam’s and Walmart buyer. Get ready to hear your questions answered from the inside, right from the buyers who receive the information you send everyday. Don’t miss the chance to submit your questions and have them answered right on the show. We will be taking twitter and Facebook submissions up to Wed night at 12pm EST. We look forward to hearing from you and getting your questions answered on the show. See you there.

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Ep. 58 – 5 Critical Steps To Remember When Sending A Buyer Sample (Question Answered) Aug 08, 2016

Sending a buyer sample is exciting! It is a critical step in getting your products on the shelf. It means you have convinced the buyer review your actual product, not just paperwork. How do you ensure this process goes smoothly? How do you prepare the products you will be sending and what needs to go with them? These questions and more will be answered in this weeks episode. Thanks to Kim for submitting the question. Listen and enjoy. Happy Selling

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Ep. 57 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco Part 2 Aug 04, 2016

We are back with the 2nd common mistake companies make when taking their products to Costco. Thinking Costco will change their business model to accommodate your product is #2 on our list of 5. Why won’t Costco bend to the will of your product? Have a listen and find out. Happy Selling!

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Ep. 56 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco! Part 1! Aug 01, 2016

Hey folks, There are many mistakes companies can make when pitching their products to retailers like Costco. Believe me, I have already made most of these and learned the hard way. So that you don’t have to learn the same why I did we have narrowed it down to the top 5 mistakes we feel are most common. These will be coming to you in 5 short podcast over the next couple weeks. Listen and enjoy. Cheers and happy selling, Tim

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Ep. 55 – 4 Key Program Costs To Consider When Pricing Your Products! Jul 26, 2016

Based on popular demand we hit this topic again. Pricing your product for retail is so important you definitely do not want to leave these key costs out of your model. Retail returns Freight to the retailer Marketing Development Fund Markdown Fund Have a listen and let us know what you think. Is there anything you plan into your pricing that we have not mentioned? Let us know. Happy Selling!

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Ep. 54 – Meet Retail Buyers and Increase Your Sales By Attending An ECRM Show! Jun 30, 2016

In one of our most exciting discussions yet, the Team at ECRM walk us through the ECRM platform and how to get the most out of the opportunity. If you are interested in getting your products in front of no less than 60 buyers in less than 3 days you will not want to miss this episode. I had a great time with Joe and Sarah from ECRM and appreciate them taking the time to come on the show. If you are interested in attending an ECRM Show please click here. Look forward to seeing your products on the shelf.

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Ep. 53 – How To Follow Up With Retail Buyers Jun 22, 2016

If you have ever wondered “Are bugging your retail buyer by following up to much?”, this Podcast is for you. Learn how to follow up in a professional manner that will get you the results you are seeking. Enjoy!

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Ep. 52 – 4 Ways To Overcome The Summer Sales Slowdown Jun 06, 2016

Everyone knows that sales can sometimes slowdown in the summer. Vacations, heat, kids out of school can disrupt the normal sales cycle. At TLB we teach our clients that you do not simply have to accept this slowdown. There are systems you can put into place avoid and sometimes even reverse your summertime sales slowdown. In this episode we cover 4 different strategies you can use to save your summer sales. Listen up!

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Ep. 51 – Sometimes You Just Need To Hit The Road And Sell! May 23, 2016

When you are in a slump and your product sales slow down, it might be time to hit the road. Sometimes getting out into the field can be the best possible thing. Today’s episode is a “Start Your Week Wisdom” encouraging everyone to change things up once in a while. If what you are doing is not working, do something different. Last week we took a road trip to sell some product and help one of our clients. The trip really helped them get back on track. We hope this podcast will be just the motivation you need if your product sales are in a slump. Enjoy! If you do something different to get out of a slump please let us know, we would love to hear it.

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Ep. 50 – When Will Retailers Pay Me For My Product? May 16, 2016

Getting paid for your product is one of the main reasons you do what you do. Getting paid is what funds everything. More product, better systems, more help etc. If you are not going to get paid, what is the point? Right? This, our 50th episode, covers the “when” & “how” related to getting paid for your product. Enjoy! We look forward to your feedback and seeing your products on the shelf. Happy Selling!

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Ep. 49 – How To Avoid Financial Disaster When Launching Your Product! May 12, 2016

There are a ton of moving parts that go into launching a product. This episode covers an often missed part of the process that could cost you thousands, even millions. If you are launching or just began selling a product you do not want to miss this episode, it could save your business.

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Ep. 48 – Do I Really Need A Product Website? (Question Answered) May 04, 2016

In this weeks program we offer some sound reasons why you should always have and maintain your own website. A website if for more than just selling product, take a listen and see if you are using your website for all the right reasons. Don’t forget to leave us a comment and let us know how we are doing. Let’s keep the conversation going. Keep selling.

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Ep. 47 – What Is Costco RoadShow & Is It The Right Place To Sell My Product? Apr 28, 2016

This weeks main podcast is all about understanding how Costco Roadshow works and is it the right place to sell you products. Getting into Costco can be a daunting task which is why Costco Roadshow can make a lot of sense to get things started. Give it a listen and decide if Costco Roadshow is for you. Leave some comments and let us know if there is anything about the program you would like to know that we did not answer. Happy Selling!

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Ep. 46 – I Need Sales Now, Right Now! (SYWW) Apr 26, 2016

In this weeks “Start Your Week Wisdom” we discuss the dangers of putting to much pressure on sales to solve all your problems. It is true, sales can cure a lot of issues, however setting a sales budget that is a complete fabrication simply because that is what you need to stay afloat is a recipe for disaster. Have a listen and weigh in with your opinion. Thank you for your part in making this a great Podcast.

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Ep. 45 – How Much Product Do I Need To Have On-hand Before Approaching Big Box Retailers? (Question Answered) Apr 15, 2016

Our “Question Answered” for the week related to stock on-hand. Our listener wanted to know if he needed a lot of product on-hand before approaching big box retailers and if so, how much should he have? Press download to hear the answer. Thank you for the questions and please keep them coming. Have a great weekend. Happy Selling!

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Ep. 44 – How To Select The “Right” Retailers For Your Product & Brand Apr 12, 2016

Selecting the right retailers to launch your product and brand can make or break how your brand will be perceived long term. Don’t miss this in-depth discussion with “Brand Guru” Ellen Rudy from Polyphony Branding where we cover everything you need to know when looking for retail partners. Check out Ellen Rudy’s website! As always, we look forward to your questions and comments. Happy Selling!

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Ep. 43 – 3 Ways To Know If Your Product Is On Track To Making It! (SYWW) Apr 11, 2016

We know that everyone has struggled with the question: Is my product on the right track? Is my product going to make it? To help answer these questions we have put together a short 3 stage checklist to help you know if your product is heading in the right direction. Some of the inspiration for this list came from the book; The Tipping Point, by Malcolm Gladwell. If you have never read this book, put it on your reading list. Click here for the link. Let us know how you like this episode and if you have any questions. We look forward to your comments and suggestions as they help us build this podcast into a real tool for all of you. Happy selling!

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Ep. 42 – 3 Ways To Know If You Are Over Advised (SYWW) Apr 04, 2016

Have you ever found yourself with too many advisors? So many people giving their opinions that you can’t make a decision or stay on course for very long? This problem can sink a business fast and the worst part is you might not even know this is happening. In this episode we will talk about the 3 ways you can determine if you are in this situation and what to do about it. We look forward to your thoughts and comments. Happy Selling.

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Ep. 41 – Should You Give Exclusivity To A Distributor? (Question Answered) Apr 01, 2016

Should you give exclusivity to any distributor wishing to sell your product is our “Final Thought Of The Week”. This question comes up enough that we decided to address it on a podcast. Although this episode covers primarily International distributors the information can be used for all distributors. Thank you for keeping the questions coming, we appreciate the support you have all shown toward the podcast. We are interested in your comments as well so please let us know which podcast is your favorite. Happy Selling.

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Ep. 40 – Should I Private Label My Product (Question Answered) Mar 29, 2016

For our 40th episode we are answering a frequent question from one of our listeners regarding private labeling his product and if it is a good idea. I am sure you have asked yourself this question before as well. Have a listen to gain some insight and hopefully answer the question. Thanks for the question, keep them coming. On Friday we will be covering the topic of Distributor Exclusivity, don’t miss it.

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Ep. 39 – How To Set Your Sales Calendar For Success #SYWW Mar 28, 2016

Selling product to retailers is a calculated strategy. When and how you go to retailers matters as much as what you are selling them. In this weeks “Start Your Week Wisdom” we provide some key insight in to how you should set your sales calendars and what to consider when approaching retailers. We look forward to your comments regarding the episode and if it was helpful. Don’t forget to let us know what other topics you would like to see on the show. If you enjoy the show or know someone who would please pass it on.

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Ep. 38 – Key Advice To Consider If Your Product Is Struggling Or Not Selling At All! Mar 24, 2016

Is your product not meeting your expectations with regard to sales? In this episode we explore several key exercises you can take your product through to help trouble shoot the issue. We would love to hear what challenges you are facing in your efforts to get your products on the shelf. Happy Selling

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Ep. 37 – Stop Pitching Your Product and Have a Conversation Instead! Mar 21, 2016

This weeks “Start Your Week Wisdom” came from a listener wanting to know what our “One” piece of advice would be for him going into a buyer meeting. After giving it some consideration, as there are many facets that go into a meeting, we decided that, “Keeping the meeting conversational” was the most important. In all your interactions this week with people interested in your product be conversational. Leave the pitch at home and have a conversation. Have a great week!! Don’t forget to leave us some feedback….

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Ep. 36 – Why Is It So Hard To Get My Product Into Costco? (Question Answered) Mar 10, 2016

We had a listener last week who wanted to know why it is so hard to get products into Costco. What is the real deal he asked. it is a great question and one that we decided to answer on this weeks “Question Answered” show. Do you think it is hard to get products into Costco? Why? Let us know what you think.

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Ep. 35 – Success Or Failure Lies In The Follow Up Mar 07, 2016

We had a great time at the International Housewares show this past weekend and hope you did as well. No matter what you did at the show, your success or failure will be determined with how you manage your follow up. This weeks “Start Your Week Wisdom” provides 4 key steps you can follow to ensure your follow up is solid. Enjoy the podcast and leave us some feedback, we would love to hear from you. We look forward to seeing your products On The Shelf!

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Ep. 34 – What To Do When Your Buyer Is Moved Or Leaves Mar 04, 2016

If you have been in the retail / wholesale game long you know what it is like when a buyer is moved smack dab in the middle of your deal. You want to scream, kick, throw a tantrum right? At TLB Consulting we know how frustrating this can be as it has happened to us more than a few times. Over the years we have developed 6 steps we put into action the second this happens and the results have been terrific with keeping our projects on track. Today we are sharing these 6 steps with you in the hope that should you find yourself in this type of situation, you will have the tools to weather the storm. If you have any questions, comments, stories related to this subject please feel free to share. See you On The Shelf!!

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Ep. 33 – Mark Cuban’s 12 Rules For Start-Ups: Part 2 Mar 01, 2016

We hope you enjoyed the 2nd half of our discussion around Mark Cuban’s 12 Rules for Start-Ups. We had fun with this content and hope you were able to extract even a small nugget to use in your current business life. Here is the link to Mark’s article with Entrepreneur if you are interested in reading the full story.

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Ep. 32 – Mark Cuban’s 12 Rules For A Start-UP: Part 1 Feb 28, 2016

This past week a colleague of mine sent me a meme on Facebook called Mark Cuban’s 12 Rules for a Start-Up. I took a look and thought it might make a great Start Your Week Wisdom discussion. Today and tomorrow’s podcast covers these 12 rules and provides my thoughts on each subject. Even those each topic is actually relevant we had some fun with it and hope you will also.

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Ep. 31 – Consistency Is Key! (Start Your Week Wisdom) Feb 23, 2016

In this weeks, Start Your Week Wisdom, we cover the importance of remaining consistent with your programs. From social media to buyer contact, remaining consistent, persistent and stedfast are the keys to success. Have a great week!

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Ep. 30 – What To Do When Bloggers Come Calling! Feb 19, 2016

Welcome to our first Podcast post on Libsyn. We are excited to be here. Today’s post was prompted by a question from one of our clients. The question was, “When bloggers email us asking to review the product should we send them one to review?” This is a great question and one that needs a complete and strategic answer. If bloggers have not come calling regarding your product, they will. Take a listen and learn the 4 requirements every blogger should have before reviewing your product.

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Ep. 29 – Patience Is A Virtue Feb 15, 2016

Don’t start your week without listening to this weeks “Start Your Week Wisdom”! These just might be the words you need to hear to keep you in the hunt. Leave us a comment and let us know how we are doing. We would love to hear how the podcast has impacted your strategy. We would also like to hear if you have any issues or roadblocks in your way that we can help with. Have a great week!

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Ep. 28 – 5 Things You Should Never Sell To A Retail Buyer! Feb 10, 2016

After participating in over 100 buyer pitch meetings in multiple countries, I have some definite do’s and don’ts that I find critical to my clients’ success. In todays episode we will focus on 5 things you never want to sell to a buyer in a pitch meeting: Never sell yourself Never sell your future marketing spend Never sell your products sales potential Never sell your products future look Never sell your friends opinions of the product What does all this mean? Listen and find out. Have fun and don’t forget to subscribe and leave us a comment.

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Ep. 27 – Do You Really Know Who Your Customers Are? Feb 08, 2016

In this weeks “Start Your Week Wisdom” we talk about understanding who your customers are so that you can strategically market to them. We use a recent case study from one of our TLB Clients to drive this concept home. Don’t miss this episode as there is some bonus material at the end that you will find interesting. Have a great week.

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Ep. 26 – Costco Meeting Notes & Wrap Up Feb 01, 2016

We are using this weeks “Start Your Week Wisdom” to discuss the specifics of how our Costco meeting went last Friday and what the outcome was. Don’t miss the play by play!! Note: In the Podcast I mentioned that I would place an image here of the Costco main lobby in Canada. The system woudl not take it, which is why it is not here.

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Ep. 25 – How To Prepare For A Face To Face Meeting With A National Retail Buyer – Prep Jan 28, 2016

Don’t miss this opportunity to come along with us as we prep for, excecute and recap a real live meeting with a buyer from Costco Canada. We are flying to Canada folks and it’s going to be cold, I mean really cold. However, what better reason to brave the freezing cold, than a meeting at Costco. Our hope is that coming along on our meeting will help you prepare for yours. It will be fun!

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Ep. 24 – Let’s Go Old School Jan 25, 2016

During this Monday’s Start Your Week Wisdom, we cover what to do when a buyer is not responding to your communication. Sometimes going Old School is just what the Doctor ordered. Feel free to leave feedback as to what methods you use when trying to get the attention of retail buyers.

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Ep. 23 – 5 Key Topics You Should Include When Sending An Email To A Retail Buyer Jan 20, 2016

If you sell products into retail you will eventually need to email a retail buyer. This weeks podcast covers 5 Key Topics to include when emailing buyers on behalf of your product. Enjoy! What key items do you include in your buyer emails? What has worked best for you in the past?

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Ep. 22 – Does “NO” Really Mean “NO”? Jan 18, 2016

When speaking to a retail buyer does no really mean no. Listen to this weeks “Start Your Week Wisdom” to find out.

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Ep. 21 – Conquer Any Trade Show In Just 9 Easy Steps Jan 13, 2016

In this episode you will learn how to master any trade show and get out of the show more than you put in. I would love to hear your comments, questions and stories. TLB Blog Link: 9 Strategies to a successful Trade Show

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Ep. 20 – Don’t Let Your Guard Down, Not For A Second! Jan 11, 2016

Happy Monday Everyone and welcome back to “Start Your Week Wisdom”! This week I share a somewhat embarassing story that drives the point home about always being prepared and never letting your guard down when calling retail buyers. Enjoy!!

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Ep. 19 – What Is A Manufactures Representative and Should I Use One To Sell My Products? Jan 07, 2016

In this weeks main podcast we take a deep dive into the world of manufatures reps. What they are, what they do and should you use them. We hope you find the episode helpful in your quest to get your products on the shelf. Please feel free to leave us a comment, question or tell us about an experience you have had using a rep in the past.

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Ep. 18 – Don’t Quit, Ever! Jan 04, 2016

For this Monday’s “Start Your Week Wisdom”, we are talking about Napolean Hill’s advice on how you should never quit if you believe in what you are doing. Don’t miss this one, it is a great way to start your year. Key Links: Think and Grow Rich Three Feet From Gold Napolean Hill Foundation

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Ep. 17 – Discovering the Sex of Your Product & How You Can Use It to Sell More! Dec 30, 2015

I bet you did’t know your retail product had a sex, did you? Well it does and in this discussion with Tracy Hazzard from Hazz Designs we talk about the different ways you can capitalize on your product’s sex in the marketplace. Don’t miss this as it is a critical part in your overall strategy to get your porduct on the shelf. Key Links: Hazz Designs Website Twitter

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Ep. 16 – Learn To Celebrate The Little Victories! Dec 28, 2015

In this weeks “Start Your Week Wisdom” we cover the importance of recognizing and celebrating the little victories that happen everyday in your quest to get your products placed in a big box retailer. Happy 2016! It is going to be a great Year!

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Ep. 15 – Should You Sell Your Products “TO” Amazon or Should You Sell Your Products “ON” Amazon? Dec 23, 2015

In Ep. 15 we cover the pros and cons to selling products on Amazon as a seller and also selling product to Amazon as a vendor. Don’t miss this key information that should be part of your sales strategy at the very beginning. Happy Holidays to all of our current and future listeners. Sincerely, TLB Consulting (On The Shelf)

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Ep. 14 – Is Your Business Mobile Enough? Dec 21, 2015

For this weeks “Start Your Week Wisdom” we answered a listeners question, “Should I answer my phone no matter what I am doing, in case it is a buyer calling”? Have a listen to hear the answer and other insights into doing business wherever you are. Happy Holidays from TLB Consulting and On The Shelf!!

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Ep. 13 – How To Use Social Media To Improve Product Sales, Attract Buyers & Improve Your Brand! Dec 16, 2015

We hope you enjoy this interview with Jamie Robinson from Mahogany Squared. We cover all aspects of Social Media and how to get started including some tips and tricks from the expert. Key Links: MahoganySquared Jamie’s Twitter account

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Ep. 12 – Social Media, What Have You Done For Me Lately? Dec 14, 2015

In this “Start Your Week Wisdom” we talk about the importance of working your Social Media all year so that when you really need it, at Holiday, it will be there for your business.

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Ep. 11 – Pricing Your Product: Part 3 – What Is Margin & How Do I Get More Of It? Dec 09, 2015

In this episode we take a, not to deep, dive into margin, what it is and how to get more of it. This will round out our 3 part series on pricing. Web links from the show: Sponsor: Egoiste Cafe Noir – The best coffee ever: – they are currently giving away Coffee For A Year, don’t miss out on signing up for that. Other links: Margin Calculator TLB Consulting pricing strategy

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Ep. 10 – You Want It When? Dec 07, 2015

This weeks “Start Your Week Wisdom” is all about getting information and paperwork back to buyers in a timely fashion. Don’t miss your shot because you were fumbling with paperwork!

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Ep. 9 – Why Packaging Your Product For Retail Is Not A DIY Project! Dec 02, 2015

In this, our 9th episode, we cover all aspects of retail packaging with Branding and Packaging expert Ellen Rudy from POLYPHONY BRANDING. Don’t miss this deep dive into the essentials about your packaging and how doing it right can make or break your products success.

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Ep. 8 – Please Tell Me No! Nov 30, 2015

Welcome to our first Monday Podcast as part of a new weekly series called “Start Your Week Wisdom”. This Monday series will be short tid-bits of information to help you in your quest to get your products On The Shelf. The information is designed to help get your week off to a great start and push you to think in new ways. Our 1st SYWW is called “Please Tell Me No!” and is 100% about getting through 100 No’s to get that 1 Yes. Inspiration this week was pulled off a recent Shark-Tank episode so don’t miss it.

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Ep. 7 – Pricing Your Product: Part 2 – Determining Your Product Cost & Retail Nov 25, 2015

In this 2nd Installment on Pricing learn how to determine your products Cost & Retail. **Correction** During this episode we reference it as our 6th episode when, in fact, it is our 7th.

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Close Ep. 6 – Designing Your Product For Online Sales – Interview with Tracy Hazard Nov 19, 2015

In this fantastic interview with Tracy Hazzard you will learn the subtile and not so subtle differences betwen selling products online compared to putting them on the shelf of a brick and mortor store. Special Guest Tracy Hazzard who has spent more than 20 years living and designing together with her husband Tom. For clients they solve the problem of what to make and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ consumer retail products that generate more than $750 million dollars in revenue. Their experiences are taught in an entrepreneurship course at Northwestern University’s Kellogg School of Management. In the last year, Tom & Tracy have added WTFFF?! 3D Print podcast hosts to their list of joint credits.

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Ep. 5 – Pricing Your Product: Part 1 – What Are Program Costs & Why Should You Care? Nov 12, 2015

In our 5th Episode we begin a 3 part series on How To Price Your Product For Retail.

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Ep. 4 – How To Review Your Product, Before a Retail Buyer Does! Nov 03, 2015

In this show we cover key challenges to consider when evaluating your products viability from a retail buyer’s perspecitive. If you want to get your product into big box retail you need to view your product as a buyer would. This episode will give you the tools to do that.

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Close Ep. 3 – Showing My Product To Retail Buyers, Am I Really Ready? Oct 28, 2015

In this our 3rd episode, we will explore the 7 crucial questions to ask youself before approaching retail buyers with your product. Learn how to incorporate these key elements into your overall strategy.

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Ep. 2 – Is It Easier to Get Into Retail Or To Stay In Retail Once Your In? Oct 22, 2015

In this episode we will address this difficult question. Which is harder, getting into retail or staying in once you are in? There is valuable information in this podcast for manufactures trying to get in and for the ones trying to stay in. We cover key topics such as: The need for persistance. Are you offering a company or a product? Do you know your retailer business model? Pricing Social Media How to stay relevant. We also cover these 5 key topics: Logistics Quality / Returns Merchandising Promotions Packaging

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Ep. 1 – How Long Will It Take To Get My Product Into Big Box Retail? Oct 10, 2015

In this episode we will cover 3 main aspects that can affect the overall time it can take to place your product into a big box retailer. We also cover average timelines based on real client data and provide insights into shortening “Your” product timeline.

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