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    Business

    On the Record by Leadpages

    Welcome to “On the Record,” the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn’t shy away from taking an unpopular stance. We’re disruptors and we don’t apologize for it. Along the way, we’ll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

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    Latest Episodes:
    Pt. 1 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin) Sep 15, 2022
    Show notes

    The Personal Part

    For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence.

    This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you.

    In part one, we explore Rand's thoughts on issues that impact our human experience beyond the world of business.

    In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

    Episode Show Notes and More

    Pt. 2 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin) Sep 15, 2022
    Show notes

    The Business Part

    For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence.

    This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. This is the second part of the interview.

    In part one, we explored Rand's thoughts on issues that impact our human experience beyond the world of business.

    In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

    Episode Show Notes and More

    How to Grow Your Business with Facebook and Instagram Advertising Krista Ripma Sep 08, 2022
    Show notes

    Krista Ripma is the co-founder of Authentic Audience, a boutique ad agency and digital marketing firm serving small businesses that specialize in self-care, self-love, and self-expression.

    In this episode of The Lead Generation, Krista shares her thoughts around advertising strategies, thinking about money as an energetic resource, and lessons learned throughout her journey to entrepreneurial success.

    Show notes and more

    Predictable Income - Financial Freedom Through Virtual Summits (Liam Austin) Sep 01, 2022
    Show notes

    For many entrepreneurs, the ebb and flow of inconsistent income is normal. However, it doesn’t have to be that way.

    In this episode, Liam Austin shares his journey to discover predictable income through virtual events. You'll learn about Liam's early career as a professional athlete and high-performing sales leader, what makes for a successful virtual event, and how to gain more predictable income by what you do after your event wraps up.

    Show notes and other episodes are available at Leadpages.com/podcast

    The Music of Business: Compose Your Own Path to Entrepreneurial Success (Carmen Morin) Aug 24, 2022
    Show notes

    Here’s a fresh perspective: what if you approached your business the same way a professional musician looks at their performance and teaching career? In this episode of The Lead Generation Podcast, award-winning concert pianist Carmen Morin shares lessons she’s learned as a performer, teacher, music school owner, and business coach.

    Having performed on stages around the world, and coached other musicians and entrepreneurs of all skill levels, Carmen applies her professionalism to everything she does. Listen to this episode to hit the right notes with your own applauding audience.

    Show notes for this episode

    Pt. 1 - Influence Acceleration: Using Events and Social Media to Grow Your Community (Ashley Ann) Aug 17, 2022
    Show notes

    If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast.

    Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference.

    In part 1, Ashley Ann shares lessons she's learned turning her side hustle into a dream business, and how to create live event experiences that truly stand out.

    Show notes for this episode

    Pt. 2 - Influence Acceleration: Using Events and Social Media to Grow Your Community (Ashley Ann) Aug 17, 2022
    Show notes

    If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast.

    Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference.

    In part two, she reveals some of her top tips for driving more revenue from social media.

    Show notes for this episode

    Empowering Products: Increase Results and Revenue with Digital Downloads (Monica Froese) Aug 12, 2022
    Show notes

    The path of entrepreneurship is rarely a straight line. Wherever you find yourself in your own business journey, you’ve likely made adjustments along the way. Today’s episode features a member of The Lead Generation whose “failure is not an option” approach has led to great success for both her family and the parents she serves.

    Monica Froese is the founder of RedefiningMom.com and the host of the Empowered Business Podcast. In this episode, Monica shares her journey from the corporate world to mom to entrepreneur, her realization around the best way to serve her audience, and how you can grow your business through digital products and courses.

    Intentional Conversions: Keys to Effective Virtual Presentations (Alfred Poor) Aug 10, 2022
    Show notes

    Speaking online differs from presenting on stage. In this episode, technologist and virtual training specialist Alfred Poor provides insights from his career in journalism and appearing on stages at various conferences (IRL and virtual).

    In this conversation, Alfred shares lessons he’s learned along his entrepreneurial journey, tips for presenting more confidently on camera, and a few conversion tips he’s discovered while split-testing his landing pages.

    Click here for show notes

    Fiesta Formula: Create a Business That Pays You to Party (Geni Ramos) Aug 10, 2022
    Show notes

    We’re back with the first episode of Season 3 of The Lead Generation podcast—a marketing show that reveals the many pathways of entrepreneurship and the skills, strategies, and steps to grow your business online.

    In Episode 31, Geni Ramos shares the lessons she’s learned growing her company, La Consultoría Digital, as it supports the efforts of her Spanish-speaking clients around the world. She discusses the key elements of marketing automation and the types of tools to use to create a business that rewards you with an enjoyable life.

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