Off The Shelf

Latest Episodes:

Off The Shelf: Ramping Your Brand May 05, 2020

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Join The Conference Board Marketing Institute Leader, JP Kuehlwein, as he talks with Dr. James Richardson, Founder of Premium Growth Solutions, about his new book, Ramping Your Brand: How to Ride the Killer CPG Growth Curve. Discover the steps used by industry founders to do the intense work that fast growth demands in order to scale their brands exponentially! This book offers a 4-part approach to thinking smarter about growth as a consumer packaged goods (CPG) entrepreneur: Designing to command a premium; Managing a small experiment; Fine tuning the conversion playbook; and accelerating to scale.

https://amzn.to/3ddYDI3

Deaths of Despair and the Future of Capitalism Apr 17, 2020

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Join Bart van Ark, Executive Vice President & Chief Economist at The Conference Board, as he sits down with Nobel Prize winner Sir Angus Deaton, Senior Scholar and the Dwight D. Eisenhower Professor of Economics and International Affairs Emeritus at the Woodrow Wilson School of Public and International Affairs at Princeton University, as he discusses his latest book which offers a groundbreaking account of how the flaws in capitalism are fatal for America's working class. Deaths of Despair and the Future of Capitalism paints a troubling portrait of the American dream in decline. This book charts a way forward, providing solutions that can rein in capitalism's excesses and make it work for everyone.

Off the Shelf: Developing Management Proficiency During COVID-19 Apr 09, 2020

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Strong behavioral competencies are essential for all managers today, especially during the COVID-19 global pandemic where employees are looking to leaders for guidance and support. Join Deb Cohen as she discusses her latest book which provides managers at any level with a pragmatic, easy-to-follow roadmap to help develop management skills.

With expert guidance on how to approach personal development in day-to-day activities along with practical worksheets, figures, and tables, this book is an essential resource for managers at all levels, as well as anyone interested in a managerial role. The book focuses on five key approaches as mechanisms for learning: the Art of Observation, Networking, Role Playing, Questioning, and Journaling. See www.developingmanagementproficiency.com for additional articles and exercises, as well as information on earning recertification credits for certified HR professionals.

Jim Stengel, Former Global Marketing Officer at P&G, on his new book, Unleashing the Innovators Apr 08, 2020

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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues – or risk losing their way.

Hear from Jim Stengel, Former Global Marketing Officer at Procter & Gamble, as he sits down with our Marketing Institute Leader and Co-Founder & Principal of Ueber-Brands, to discuss his new book which describes the importance of corporations establishing partnerships with the startup world in order to learn how to better innovate.

Alison Maitland on her new book, INdivisible: Radically rethinking inclusion for sustainable business results Apr 02, 2020

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In this podcast, we interview Alison Maitland, one of the authors of a new book on inclusion that sets out an expansive vision for inclusion which can help build more human, purposeful and sustainable businesses. Even more, a holistic and systematic approach to inclusion has the potential to harness our "collective superpower" - a timely and powerful message amidst the COVID-19 crisis.

INdivisible is available in ebook and paperback formats on Amazon and Barnes & Noble or at:

https://indivisible-book.com

Thomas Wedell-Wedellsborg on his book, What's Your Problem? Apr 01, 2020

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Are you solving the right problems? Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems resulting in teams spending their energy on low-impact work.

Join author, Thomas Wedell-Wedellsborg, as he discusses his latest book that offers leaders a simple, three-step method - Frame, Reframe, Move Forward - that anyone can use to start solving the right problems in order to achieve greater business success.

Jack Duggal on his new book, The DNA of Strategy Execution Mar 11, 2020

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What if we could decode the elements of management and strategy-execution? Join Jack Duggal as he discusses his ground-breaking new book which provides innovative insights for organizational project management and PMO. Discover new perspectives on age-old management challenges, illuminating better ways to organize and manage in an increasingly turbulent, DANCE-world (Dynamic. Ambiguous. Non-Linear. Complex. Emergent).

Dr. Max Mckeown on his new book, The Innovator's Book: Rules for Rebels, Mavericks and Innovators Mar 05, 2020

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Anne Stevens, Council Director at the Conference Board talks with Dr. Max Mckeown on his newest book. Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of "idea zombies" and get to innovation paradise. https://www.amazon.com/Innovators-Book-Rebels-Mavericks-Concise/dp/1912555433

Byron Sharp on his new book, How Brands Grow Mar 04, 2020

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What are the most important "marketing laws" that brand owners need to know about and apply? Do loyalty programs work? Should STP" (segmentation, targeting, positioning) remain the holy grail of marketing – and why not? Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with Dr. Byron Sharp, Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute, at the University of South Australia, to discuss his new book, How Brands Grow: What Marketers Don't Know, which offers his unique perspective on these questions and many more.

George Friedman on his new book... The Storm Before the Calm Feb 26, 2020

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Join The Conference Board's Executive Vice President and Chief Economist Bart van Ark as he interviews George Friedman, Founder and Chairman of Geopolitical Futures, about his new book, The Storm Before The Calm. In his riveting new book, Friedman turns to the future of the United States. Examining the clear cycles through which the United States has developed, upheaved, matured, and solidified, Friedman breaks down the coming years and decades in thrilling detail.

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