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Dr. Jake Beniflah on his new book, The Big Shift: Redefining Marketing in a Multicultural America Mar 16, 2021

Show notes

Future growth will require that all corporations undergo… The Big Shift. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace.

Join The Conference Board Chief Marketing Officer Chiqui Cartagena as she sits down with Dr. Jake Beniflah, Marketing & Communications Senior Fellow at The Conference Board and Executive Director of the Center for Multicultural Science, to discuss his new book, The Big Shift: Redefining Marketing in a Multicultural America. This book proposes the unpopular – namely that, in order to thrive, organizations must place multicultural consumers front and center of mainstream marketing and right size the traditional cultural silo.

Erich Joachimstaller on his book, The Interaction Field Feb 09, 2021

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How are the most successful businesses creating value and igniting smart growth in a fast-paced, competitive market? In his latest book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, management expert and professor Erich Joachimsthaler maintains that only organizations that work to solve the immediate challenges of people today, as well as the major social and economic challenges of the future, will be the ones that continue to survive and grow.

Join our Marketing Institute Leader JP Kuehlwein as he speaks with Erich about his latest book which offers a model to help generate, facilitate, and benefit from data exchanges among multiple groups – not just from customers and stakeholders, but also from suppliers, software developers, regulators, and even competitors. And how to ensure that everyone in this field can work together to solve big, industry-wide, or complex and unpredictable societal problems to help ensure future success for both your business and the public as well.

Erwan Rambourg on his book, Future Luxe Feb 08, 2021

Show notes

What are the major forces and emerging trends that are set to reshape luxury over the next decade? As a younger generation is entering the luxury market, they will bring new values and demands that will redefine the very meaning of luxury. Brands will need to take seriously issues such as diversity, sustainability, and ethical production.

In his book, Future Luxe, Erwan Rambourg presents an in-depth and nuanced approach to those dealing with this changing market and its new demands, drawing on interviews with several CEOs from the largest brands, including Kering, Cartier, Puma, and Moncler, along with his own experience working over two decades in the luxury market. Join Erwan as he sits down with our Marketing Institute Leader JP Kuehlwein to discuss his book which offers powerful guidance to those both new to the industry, as well as veterans planning for continued success.

Vikram Mansharamani on his book, Think for Yourself Feb 01, 2021

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Have you ever followed your GPS device to a deserted parking lot? Or unquestioningly followed the advice of an expert—perhaps a doctor or financial adviser—only to learn later that your own thoughts and doubts were correct? Too often, we've stopped thinking for ourselves.

With stark and compelling examples drawn from business, sports, and everyday life, Vikram illustrates how we have outsourced our thinking to a troubling degree, relinquishing our autonomy. Join Vikram as he discusses his new book, which offers an indispensable guide for those looking to restore self-reliant thinking in a data-driven and technology-dependent yet overwhelmingly uncertain world.

Karen Mangia on her book, Working from Home Jan 29, 2021

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In these unprecedented times, when numerous employees are forced to work from remote locations, many wonder how they can continue to operate successfully – even from within the tightest and most chaotic of spaces?

In her timely new book, Working From Home: Making the New Normal Work for You, author and Salesforce executive Karen Mangia explores how to make yourself vital to any organization without ever setting foot in an office building. Join Karen as she discusses her book which provides guidance on how to create a work-from-home culture designed for success and helps team managers and business executives prepare their employees for future work.

Bruce Tulgan on his book, The Art of Being Indispensable at Work Jan 28, 2021

Show notes

Even amid the seeming chaos, there's always that indispensable go-to person who thrives on their many working relationships with people all over the organization chart. How do they do it? In this practical book, talent guru and bestselling author, Bruce Tulgan, reveals the secrets of the go-to person in our new world of work and shows how go-to people think and behave differently, building up their influence with others, regardless of whether they have the formal authority.

Simon Brown on his new co-authored book The Curious Advantage Jan 15, 2021

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Curiosity has profound implications for organizations, leaders and individuals inhabiting today's digital reality. Pointing to practical tools and case examples, Simon Brown, one of the authors of The Curious Advantage and Chief Learning Officer at Novartis, makes the case for how curiosity can be the greatest driver of value in the new digital economy.

Visit www.Curiousadvantage.com for more info on how to listen to a dedicated podcast and how to buy the book.

Shannon Huffman Polson on her book, The Grit Factor Jan 14, 2021

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What does it take for women to succeed in a male-dominated world? Shannon Huffman Polson would know, serving as one of the Army's first female attack helicopter pilots, and eventually leading an Apache flight platoon on deployment to Bosnia-Herzegovina. In her latest book, The Grit Factor, Shannon shares her own life lessons, as well as the candid stories of several other elite military women, to energize and enlighten current and aspiring leaders everywhere — whether male or female.

Olivier Onghena on his book 'The Book of Noble Purpose' Dec 11, 2020

Show notes

85% of the active population in the world is disengaged from their work. The dramatic impact on health and well-being, as-well-as the global economy is colossal. Employees and employers are getting stuck in transactional relations. In this podcast Demet Tunc, Council Director at The Conference Board interviews Olivier Onghena on his book 'The Book of Noble Purpose'. Together they explore the root cause of this issue and how bringing noble purpose into our lives, our enterprises, and the society we live in will alter things for the better.

Kate Lanz on her new book 'All the Brains in the Business' Oct 27, 2020

Show notes

Properly valuing brain gender diversity in the workplace is a competitive advantage. In 'All the Brains in the Business' Kate Lanz explores how the brain works and how it impacts the performance of individuals and the teams. Moderated by Demet Tunc, this podcast highlights the importance of knowing about how to enable conditions that create optimal energy flow in the brain. Creating a brain gender friendly work place through understanding the differences in the stress response of the brain and moving from 'survive' to 'thrive' mode are the main highlights of this podcast.

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