Off The Charts Business Podcast with Nathalie Lussier

Latest Episodes:

#111 Learning To Say No Without Feeling Guilty Sep 22, 2015

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In this episode of Off The Charts, we’re taking a look at a skill that’s going to help you grow your business in unimaginable ways.

And counter-intuitively, it all starts with saying no.

In the early days of your business, it pays to say yes. Yes to projects and clients you’re not sure will be a good fit… because the only way to learn what you love doing and who you prefer to work with is to try it out.

Home_Amy_Wright — **Interview #1 Amy Wright – The Hiring and Delegating System That’ll Save You Time And Money** Sep 17, 2015
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This is a very special episode because in it, I get to ask Amy Wright, project and time management expert how small business owners can systematize and grow their businesses.

Amy Wright is a consulting for systems and organization. She advises clients on how to have a life outside of their businesses. Her experience as a mother of four, and as an event manager makes her uniquely qualified to train businesses on project and time management.

So if you’re curious to hear Amy’s answer to this question, listen in: “What can you do to systematize and really help you grow your business and bring on the ideal team members?”

Amy shares a great exercise to get clear on hiring your next rockstar team member, and if you’ve never done this exercise get out your pen and paper because you are going to love the results that Amy is sharing today.

I’ve personally worked with Amy to hire team members, so if you enjoyed the episode but you don’t want to do it all on your own, then you’re in luck. Amy might be able to help you find your first Virtual Assistant (VA) or Project Manager.

Check out Amy’s site for more hiring resources.

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#110 Business Growth Sep 10, 2015

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Picture this: you’ve created a new business, and things are starting to gain traction… you’ve got some clients, maybe you’ve created a product, and you’re marketing your buns off.

From the outside your business is growing at a great pace, and you’re happy with your progress.

But on the inside of your business, it’s a complete mess.

You don’t have any processes, you’re constantly in catch-up mode, and it feels like you can’t keep up with your business.

Congratulations, you’ve just entered the awkward phase of growing a business. It happens to all of us, and today’s Off The Charts tip is going to help you move beyond this tricky stage.

#109 Writing Sales Page Headline That Work Sep 03, 2015

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Sales page headlines – that work! Does yours?

The best copywriters on the planet know that headlines matter… so much that they routinely spend 50% of their writing time just to craft the perfect headline.

You might have experienced a really powerful line of copy that grabbed you by the guts and wouldn’t let go, until you read the sub-headline, the first paragraph… all the way to the buy button.

That’s the power of a sales page headline that works, and today I’m going to share with you some of my best tips for writing killer headlines.

#108 How To Design An Ecourse That Delivers Results Aug 27, 2015

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Thinking about creating an ecourse? Here’s how to design one that delivers results…

How many ecourses have you bought that you still haven’t finished?

Come on, admit it… more than one, right? I’m guilty, too.

You don’t want any of the courses that you’re creating to fall into that category… So how do you design an ecourse that delivers results for your participants?

Get more e-course advice my looking at our Ontraport membership plugin and successful membership site review here.

#107 Happiness and Success – Which One Comes First Aug 20, 2015

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Happiness and Success – Which One Comes First

We’re taught from a young age that achieving specific milestones of success — getting good grades, getting into a great college, having a prestigious career, having a certain amount of money saved, living in the right house or neighborhood, marrying the right person, having talented or well-behaved kids, etc. — will make us happy.

Happy people tend to choose meaningful work and are more effective, productive, focused, creative and successful than unhappy people. Happy people also tend to create relationships that are far happier than those created by unhappy people.
If we are more financially successful and create healthier relationships when we are happy, the big question is: What creates happiness?

#106 How To Increase Margins In Your Business Aug 13, 2015

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At the start of your business, you need to do what it takes to bring money in the door. You might try different business models, ideas, and projects.

As your business matures, you need to focus on keeping a larger piece of the pie… and that means increasing margins.

I’ve seen even smart business owners fall into the trap of constantly pursuing revenue growth, while expenses creep up on them. Sometimes even spending more than they earn, essentially working for free.

inspiring-womens-voices — **#105 Podcast Featured in iTunes Inspiring Women’s Voices** Apr 16, 2015
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Recently I was lucky enough to have our podcast featured by iTunes as Inspiring Women’s Voices, alongside my friend Amy Porterfield and some other incredible podcasters.

In this episode of the Off The Charts podcast, I’m thanking you for listening, sharing, and rating our podcast. I know that your time is precious, and I really do appreciate that you take the time to listen each week!

We’re also taking a short break on the podcast because we’re heading into our business Off The Charts Live conference season.

One of our mottos at Nathalie Lussier Media, Inc. is that we prefer to do fewer things better. And sometimes that means slowing down or pausing projects that aren’t a part of our core focus for the time being… and honoring the seasons of our business and life.

If you want more Off The Charts goodness, then make sure to join us at Off The Charts Live – there’s still time and we’d love to have you with us! :)

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#104 How To Design Membership Sites That Rock Apr 09, 2015

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We run a pretty successful membership site… in fact, “what membership site plugin are you using?” is one of the most common questions we get. It’s not surprising, because we designed this membership site plugin ourselves since we couldn’t find the functionality that we were looking for out on the digital shelves.

Now we’ve made our own WordPress and Infusionsoft plugin available, it’s called AccessAlly and you can check it out in action by going to the 30 Day List Building Challenge, for free.

So what makes a rocking membership website? There are a few key things that we’ll cover in this episode of Off The Charts, but the main ones are ease of use and custom design that matches your branding.

I also believe that having just one place for all of your customers to go to access your online courses is key to both happy customers and more sales, too.

#103 What To Do After You Get Home From A Conference To Get The Best ROI Apr 02, 2015

Show notes

Having been organizing the Off The Charts Live event conference for three years now, I thought it would be a good idea to put together some recommendations for making the most of a conference…

You spend a whole lot of time, energy, and money to get yourself to a live event (all worth it, trust me!) but how can you get the best return on your investment?

To me, it all comes down to what you do when you get home.

Of course, you’ll want to go through your notes and decide which things you learned at the conference that you’ll actually implement… but beyond that, there are definitely some things you can do to keep the momentum going strong!

For example, how and when should you reach out to the people you met at the event? And how can you keep these relationships going when you’re no longer hanging out in person?

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