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    Business

    Not Your Average Online Marketing Podcast

    This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing…Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder – listeners = dollars, not listeners = people. This podcast may still grow our business…but here’s the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business – just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

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    Latest Episodes:
    HSH 042: The 5 Major Missteps & Mistakes From My Six Figure Launch (And How to Prevent Them) Dec 06, 2016
    Show notes

    In this episode, we are talking about five major missteps that I made during my 6-figure launch; how they happened, why they happened and how you can use this information to make sure your next launch is a total success!

    HSH 041: Behind The Scenes of a Six-Figure Launch - The Numbers Revealed Nov 29, 2016
    Show notes

    Today we’re diving deep into the numbers of our last launch, which did just over $130,000 in sales. We’re going to talk ad spend, profit, expenses and so much more, so if you’re looking for information on what a launch really involves, this episode is for you!

    HSH 040: How to Make Marketing Human with Quest Nutrition COO Bruce Cardenas Nov 22, 2016
    Show notes

    Today we’re speaking with Bruce Cardenas of Quest Nutrition, the company that’s on a mission to revolutionize food and make clean eating fun! They show that regardless of what industry you’re in, building relationships is key. We also discuss how to handle naysayers, and Bruce shares why there really is no competition in business!

    HSH 039: How to Hustle with Neil Patel Nov 15, 2016
    Show notes

    Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama, and he's received many other accolades. In today’s episode, Neil shares his definition of hustle, how you don’t necessarily need 10,000 hours of doing something to be a true expert, and why the more risk you take can actually lead to less risk!

    HSH 038: How to Craft a Successful Promotion For Your Course, Coaching or Service Nov 01, 2016
    Show notes

    You’ve probably heard the saying, “If you build it, they will come.” This isn’t necessarily true though, especially in today’s online space. In this episode, we look at the steps to crafting a successful promotion and why just having what you sell on your website isn’t enough anymore!

    HSH 037: Facebook Ad Fundamentals: Basics, Budgeting, and Boosting Oct 25, 2016
    Show notes

    In this episode, we’re talking all about how and when to boost your Facebook posts, setting goals for your campaigns, the importance of testing your ads and so much more!

    HSH 036: How to Get Raving Reviews in Writing Oct 18, 2016
    Show notes

    In this episode, I share the importance of getting written reviews for your business, along with my three golden rules of testimonials. I also give you the specific questions to use when asking for testimonials, as well as why the most important thing is showing people that you care and you want to help others!

    HSH 035: Maximize Your Hustle (And Maybe Work Less)… Oct 11, 2016
    Show notes

    “Hustle” is integral to our brand here, but what exactly is it? More importantly, how do we bring hustle into our businesses and maximize it, without killing ourselves in the process? In this episode, I share five actionable steps that you can take today to do this!

    HSH 034: Six Steps to a Successful Flash Offer Oct 04, 2016
    Show notes

    Flash sales, or one-day sales, can help close the gap between launches or challenges but also boost revenue, test your software or simply just test your product. In this episode, I look at the six steps to a successful flash sale, along with considerations to keep in mind along the way!

    HSH 033: Troubleshooting Facebook Ads Step-By-Step Sep 27, 2016
    Show notes

    Over the last several months, we’ve done some big stuff over at Heart, Soul & Hustle, and there’s been A LOT of buzz about Facebook ads in our community. In today’s episode, I share my simple troubleshooting system for what I do when my ads aren’t working. If you’re having trouble getting your Facebook ads to convert – this show is for you!

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