Not Your Average Online Marketing Podcast

Latest Episodes:

087. Free Lead Gen vs Low Ticket Lead Gen? Feb 13, 2025

Show notes

When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer?

This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies.

Before you make your next move, you’ll want to hear this. Here’s what you'll discover when you tune in!

Why some marketers claim "free leads don’t work"—and what they’re not telling you
The surprising math behind customer acquisition costs and conversions
How to balance short-term cash flow with long-term audience growth
The critical mistake many people make when running ads to a low-ticket offer
My approach to blending both free and paid strategies for sustainable success

Whether you’re just starting out or refining your marketing game, this episode will give you the insights you need to make an informed decision.
Hit play now and let’s dive in!

Key Timestamps

04:56 - The “Cost Dynamics of Paid Leads" that most people aren’t talking about when the tout the value of paid lead generation…

09:18 - Audience Growth Challenges with Low Engagement

12:25 - Is Email List Building REALLY good for business growth, let’s talk about it!

19:37 - The “hidden” value in using lead magnets (hint: the industry is facing severe skepticism!)

20:54 - Having a warm audience is a HUGE benefit when it comes to this…

Links Mentioned:

The $100k Month Breakdown Blog

The FB & IG Ads for Listbuilding Bootcamp

Not Your Average Membership

@ZachSpuckler on Instagram

086. Our 2025 Non-Negotiable Growth Strategies Dec 26, 2024

Show notes

On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too!

I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you've been in the game for 6 months or 6 years you're going to hear actionable steps to help you scale effectively in the upcoming year.

When you tune in you're going to discover...

How much we spent on ads in 2024, and why our goal is to spend EVEN MORE next year.
The synergistic power of combining funnels with live launches and the important place that both have in online course businesses.
The importance of consistent content production, weekly emails, and active engagement can keep your audience hooked.

This is one NOT to miss as we ring in 2025.

Links Mentioned:

085. The 2025 Trends for Course Creators To Watch For... Dec 19, 2024

Show notes

In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of.
I'm sure I don't have to tell you that things have shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving.
When you tune into this week's episode you'll discover..

Why the big, content heavy, digital course days might just be coming to an end
Why having a single core offer might not be the way to go
The importance of "net expansion" for your business - and how to make sure it's happening

I'm not a psychic, but we've seen great engagement, sales, and growth in our business - and I truly believe it's the result of these trends.
Links Mentioned

084. Webinar and Live Promo Secrets: Mastering Sales Conversions with Aandra Bohlen Oct 10, 2024

Show notes

In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.
Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions.
When you tun into this week's call you're going to learn...

How Aandra was able to review our sales process for our bootcamp launch; and get our conversion rates up to 19%
The important factors to consider in your content presentation (webinar, challenge, or video based) to queue up for successful conversions to your offer
How to craft a pitch designed to lead to maximum students and clients
Simple steps (and scripts) you can follow to transition seamlessly from content delivery to offer sales

As you know I don't do a lot of guests; so when I do it's because it's someone I TRULY believe in - so tune in and dial in your sales conversion strategy.
Links Mentioned:

Aandra's Freebie: AandraBohlen.com/scorecard
Aandra's Breakthrough Sessions: AandraBohlen.com/breakthrough
The FB & IG Ads Bootcamp: TheAdsBootcamp.com

083. BTS: The $48k 5-Day Challenge Model Oct 03, 2024

Show notes

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.
Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!
So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...

The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more
The Daily Process that he followed before, during, and post launch to create a massive conversion rate
The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership

I can't wait to hear what you think of this weeks show!
Links Mentioned

082. Listbuilding Ads: The Cornerstone of Our Success Sep 03, 2024

Show notes

In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.
I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.
I'll be share insights on...

How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)
Why a relationship with a lead might just be more important than a sales page
The amount we spend on listbuilding; and the vision we leverage to make our efforts profitable.

Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.
Links Mentioned:

081. The 120-Day Hiatus: Thriving Without Constant Content Creation Aug 26, 2024

Show notes

Today's episode addresses the age old question:
Can you build a business without creating NEW core content every week...
I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...
During the show we're gonna dive DEEP into some exciting things including...

The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.
The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth.
A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.

Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running.
If you're feeling stuck on the content creation hamster wheel, this episode is for you!
Links Mentioned

080. Creating Accessibility In Your Business with Anna HeardinLondon Apr 26, 2024

Show notes

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?
Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!
When you tune in you're goin to learn:

How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
The importance of working on continual improvement, not overnight access if you want to grow your business.

This episode is a bit different, but so important, and I hope you enjoy!
Links Mentioned:
From Anna
Anna on Instagram
Anna's Upcoming Spring Clean Your Brain Training
How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook
Trudi Lebron's Work
From Zach
TheAdsBootcamp.com

079. 30 Days to 100 NEW Members: An Experiment Mar 22, 2024

Show notes

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.

I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…

Some of the topics I’ll cover include…

Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing
How I tapped into relationships I’ve built to help create better odds of success in the experiment.
How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!

Tune in to get the low down…

Links Mentioned:

TIMESTAMPS:

00:25: The rules of the experiment are…

05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.

09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.

13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.

15:06: Using Google Analytics and data to determine what the return on the permission that we do is.

18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.

20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.

23:35: DM the word “SALES” on instagram for a special invite!

078. Growth Stacking: Where to Focus Next For Business Growth Mar 15, 2024

Show notes

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.
We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.
his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.
Enjoy!
xx
Zach Spuckler
Links Mentioned

Time Stamps:
03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.
07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.
13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.
13:48: A Sneak peek at my favorite way to build low ticket offers.
18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.
22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.

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