Stay ConnectedNew Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don’t control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
Copyright: © 2023 Newsletter Operator
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.
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Episode Topics & Timestamps
00:00
The Journey Begins: From Beta to Launch
02:58
Identifying the Market Gap: The Gist's Unique Proposition
06:02
Building the Brand: Mission and Values
08:47
Growing the Audience: Strategies and Early Successes
12:10
Scaling Up: From Local to National
15:01
Navigating Growth: Lessons Learned and Key Metrics
17:54
Creative Marketing: Guerrilla Tactics and Launch Events
20:54
The Importance of Mission-Driven Growth
24:02
Partnerships and Collaborations: Expanding Reach
27:02
Self-List Cleaning and Giveaway Strategy
35:01
Expansion and New Ventures
37:32
The Birth of Within: A Personal Development Platform
41:08
Understanding and Preventing Burnout
50:43
Growth Strategy for Coaching Business
Links Mentioned
Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.
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Episode Topics & Timestamps
00:00
Introduction to Mad Rev and Sales Background
03:12
Fundamentals of Selling Newsletter Sponsorships
05:56
Understanding Advertiser Expectations
09:09
Identifying Potential Advertisers
12:02
Strategies for Securing Your First Sponsor
14:53
Pricing Your First Ads
17:46
Renewals and Long-Term Relationships with Advertisers
21:03
Working with Larger Brands
24:05
Final Thoughts and Recommendations
Links Mentioned
https://www.madrev.co/
matt@newsletteroperator.com
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Episode Description:
Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.
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Episode Topics & Timestamps
00:00 Launching the Grow Letter Ad Network
09:04 Challenges in Newsletter Monetization
16:42 Optimizing Ad Placements and Strategies
29:01 Building a Sustainable Advertising Business
33:17 Newsletters as a Strategic Medium
Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.
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Episode Topics & Timestamps
00:00 Introduction to Newsletter Ideas
02:56 Global Talent and Remote Job Opportunities
05:47 Building a Marketing Newsletter for Overseas Marketers
09:04 Platform-Based Newsletters and Monetization Strategies
11:56 Creating Unofficial Sports Team Newsletters
14:48 Local Real Estate Investing Newsletters
Try Sponsy for free: https://getsponsy.com/Matt
Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Starting with a Newsletter
10:02 Monetizing with Long-Term Sponsorships
21:11 The Opportunity of Deal Sheet
27:22 Strategies for Audience Growth
38:32 Doubling Down on LinkedIn
43:02 Creating Unique and Educational Content
45:00 Final Thoughts and Advice
Links Mentioned
lastmoneyin.co
Join Write, Grow, Sell: WriteGrowSell.com
Summary
In this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts.
Chapters
00:00 Introduction and Podcast Updates
03:00 Webinar Success and Marketing Strategies
05:54 Course Business Insights and Comparisons
08:49 SEO and Content Marketing Strategies
12:12 Giveaways and Subscriber Acquisition Techniques
15:05 Local Newsletter Growth Strategies
18:00 Mailbag Questions and Newsletter Publishing Schedules
20:52 Ad Angles for Local Newsletters
23:45 AI Tools for Content Creation
27:10 Closing Thoughts and Future Plans
Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry.
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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction and Upcoming Meetup
02:00 Email Deliverability and Cold Email Strategies
08:19 Deliverability Concerns and Best Practices
18:04 New Ad Placements and Lead Generation Opportunities
22:48 Acquisitions in the Media Industry
34:14 Financial Publishing and Recent Resignation
Links Mentioned
matt@newsletteroperator.com
Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters.
Chapters
00:00 Introduction and Discussion
06:21 Discussion about Books and Content Consumption
19:19 SEO-Minded Strategies for Newsletter Success
27:27 Partnering with Influencers to Start Profitable Newsletters
37:06 The Value of Newsletters and Prioritizing Education
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Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.
Timestamps
00:00 Introduction and Plans for the Podcast
02:53 Building a Media Company and Selling Something Else
18:14 Example: Freight Waves and Sonar
24:47 Example: ClickFunnels
33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital
39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry
43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments
46:39 Rezzi Brands: Scaling Trade Services Franchise Business
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Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.
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Episode Topics & Timestamps
00:00 Introduced through podcast, impactful book, recession-proof advice.
04:53 Initiated projects, and earned full-time employment success.
06:59 A proactive mindset leads to more opportunities.
11:15 Help businesses by addressing their key concerns.
13:51 Busy people dislike long videos; need efficiency.
18:59 Tim Ferriss leads workshops and gets direct feedback.
22:08 Expand ideas, stories, and transformation in the book.
24:12 Simon Siddig said: Tell stories with points.
28:56 Books are about long-term commitment and impact.
30:42 Book sales don't compare to equity earnings.
35:51 People interested in writing books should focus.
39:09 Target reader, build a personalized distribution list.
40:49 Focus on prescriptive nonfiction for business owners.
46:04 Ghostwriter disrupted author interviews, structure, and chapter content.
49:15 Authors recommend conversational writing for more engaging content.
Links Mentioned
charliehoehn.com
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