Stay ConnectedNew Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don’t control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
Copyright: © 2023 Newsletter Operator
This episode is sponsored by Playbookz: Playbookz.co
Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.
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Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports.
He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone.
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Get Justin's new book: SponsorMagnet.com
Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships
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Episode Topics & Timestamps
00:00 The Importance of Custom Pricing for Creators
09:16 Creating a Comprehensive Sponsorship Strategy
27:05 Attracting Brands: The STP Framework
28:32 Navigating the Complexities of Pricing Sponsorships
29:00 Understanding the ARC Framework for Collaborations
32:19 Pricing Strategies Based on Brand Goals
34:46 Creating Compelling Sponsorship Packages
39:04 Innovative Collaboration Examples
43:52 Crafting Effective Outreach Strategies
57:10 The Importance of Execution in Sponsorships
Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.
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Episode Topics & Timestamps
00:00 Introduction to AdCrate and Growth Strategy
02:56 The Importance of Ad Creative in Paid Advertising
05:47 Navigating Media Platforms: Meta vs. TikTok
08:53 Static vs. Video Creatives: Balancing Production and Impact
11:49 Effective Static Ad Formats and Testing Strategies
15:09 Common Mistakes in Ad Creation and Copywriting Tips
17:55 Leveraging AI for Ad Copy and Customer Insights
20:47 Innovative Ad Formats: Memes and Interface Hacking
25:42 Understanding Hook Rates and Audience Engagement
28:10 Navigating Video Content Creation on a Budget
35:09 The Importance of Script Writing for Ads
40:50 Exploring Effective Video Lengths and Frameworks
43:40 Utilizing Motion Graphics for Enhanced Engagement
46:34 Iterating and Testing Ads for Success
Links Mentioned
Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.
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Episode Topics & Timestamps
00:00 Holiday Reflections and New Beginnings
02:03 The Honey Scandal Explained
17:48 Trends for 2025: Buying and Selling Insights
27:33 The Substack Ecosystem and Creator Independence
31:27 AI-Assisted Workflows for Content Creators
33:22 The Shift from Vanity Metrics to Revenue Focus
34:20 Emerging Newsletter Ad Networks
39:00 The Rise of B2B Newsletters and Creators
41:24 Challenges of Premium Newsletters
44:43 The Creator-in-Residence Model
48:55 The Future of Overseas Recruiting Agencies
Links Mentioned
Here are the links:
- Join Write, Grow Sell here >>
- Register for the free live training here >>
Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.
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Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.
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Episode Topics & Timestamps
00:00 The Importance of Clear Value Proposition
03:13 Audience Growth Strategies on LinkedIn
06:04 Content Creation Fundamentals
08:58 Optimizing Content for Engagement
11:47 Leveraging Controversy in Content
14:57 The Power of Personal Stories in Content
23:58 Reflecting on Weekly Engagements
24:57 The Importance of Specificity in Content
25:51 Understanding Engagement on LinkedIn
27:44 Strategies for Boosting Engagement
29:38 The Risks of Engagement Hacking
30:36 Building an Organic Audience
32:01 Converting Followers into Customers
34:50 Exploring Growth Hacks on LinkedIn
36:14 Leveraging LinkedIn Video Content
39:04 Navigating Links in Posts
40:55 Insights on LinkedIn Newsletters
Links Mentioned
https://www.linkedin.com/in/tclarkmedia/
https://www.compoundcontentstudio.com/
Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.
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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 The Genesis of The Pour Over
02:52 Growth and Scaling Challenges
06:10 Building a Subscriber Base
08:51 Content Quality and Reader Engagement
12:13 The Future of Newsletters and Podcasts
15:07 Team Dynamics and Content Creation
17:56 Advertising Strategies and Monetization
26:55 Rebuilding Advertiser Relationships
32:45 The Importance of Ad Copy
35:08 Growth Strategies and Paid Advertising
41:25 Referral Strategies for Subscriber Growth
46:36 Securing Sponsorships and Advertisers
Links Mentioned
Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:
NewsletterMarketingSummit.com
In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.
Speakers include:
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