New Books in Language and Translation

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Jeanne Fahnestock, “Rhetorical Style: The Uses of Language in Persuasion” (Oxford UP, 2011) Mar 15, 2012

Show notes

A thing I enjoy about this job is being encouraged to read books that unexpectedly turn out to be profoundly relevant to my own interests. Jeanne Fahnestock‘s new book, Rhetorical Style: The Uses of Language in Persuasion (Oxford University Press, 2011), turns out to be just such a volume. I read it with a constant sense of surprise that this long and distinguished tradition provides insights on many objects of current linguistic enquiry (and indeed a sense of embarrassment that I didn’t already know that). But there is plenty in this book for readers who don’t share my eccentric obsessions. On the one hand, there’s a careful and very readable account of the numerous techniques identified by rhetoricians, from amphiboly to antimetabole. On the other, there’s vivid exemplification of the rhetorical effects that can be achieved, with examples from influential literary, political and scientific texts. The reader is left in no doubt that rhetoric is alive, well, and perhaps more powerful than ever. In this interview, we talk about the status of rhetoric as an object of study, and its recent renaissance. We discuss the usefulness of the exhaustive distinctions identified by rhetoricians of the past, and their relevance to users and analysts of language today. And we consider the ultimate goal of persuasive language use, the attainment of the (rhetorical) sublime.

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Robert F. Barsky and Noam Chomsky, “Zellig Harris: From American Linguistics to Socialist Zionism” (MIT Press, 2011) Mar 07, 2012

Show notes

Zellig Harris’s name is famous in linguistics primarily for his early work on transformational grammar and his influence on his most famous student, Noam Chomsky. However, much of his linguistic work has since fallen into comparative obscurity. Moreover, his political research and activism – about which he was especially guarded throughout his lifetime – has received scant attention.

In this meticulously-researched biography, Zellig Harris: From American Linguistics to Socialist Zionism (MIT Press, 2011), Robert Barsky casts a great deal more light upon Harris’s story. Exploring his involvement in the Avukah student group in the 1930s and 40s, Barsky shows how Harris not only strove to advance the cause of socialist Zionism, but also shaped the destinies of several influential thinkers. He also traces the course of the revolutionary programme of linguistic enquiry that Harris laid out, inspired by the example of theoretical physics, and how this ongoing work came to be regarded as eccentric by practitioners of the dominant contemporary research trends.

In this interview, we discuss the utopian ideals of socialist Zionism, and the influence of Harris upon Chomsky’s political thought. We look at the contradictory facets of Zellig Harris as an individual. And we consider whether rationality is an unreasonable assumption, when it comes to inter-personal dynamics.

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Julie Sedivy and Greg Carlson, “Sold on Language: How Advertisers Talk to You and What This Says About You” (Wiley, 2011) Feb 24, 2012

Show notes

We’ve never been in a more crowded marketplace, with more corporations shouting for our attention and custom. Yet this choice is an illusion, as detailed in Sold on Language: How Advertisers Talk to You and What This Says About You (Wiley, 2011). Using a battery of techniques, advertisers push us into recognising and ultimately choosing their brand. But forget crude commands to buy buy buy; advertisers are using sophisticated approaches which work with, not against, our cognitive abilities of memory, attention and language.

Here is a book where the corporate and academic worlds meet head on. Julie Sedivy and Greg Carlson, both serious researchers in the cognitive and language sciences, exemplify and analyse the ways in which advertisers and political candidates target their market. Familiar techniques of branding and personalisation exploit linguistic features such as presupposition, implicature, metaphor, audience design, speech acts, sociolinguistic variation, and syntactic framing.

But can an awareness of these techniques put us in a better position to choose how we choose? I talk with Julie Sedivy about the nature and the illusion of choice, and how advertisers may come knocking on linguists’ doors for expert advice on how language, and the language user, works.

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Theo van Leeuwen, “The Language of Colour: An Introduction” (Routledge, 2011) Feb 10, 2012

Show notes

Theo van Leeuwen comes to the academic discipline of social semiotics – the study of how meanings are conveyed – from his previous career as a film and TV producer. His interest in the makings of visual communication is hardly surprising. More surprising was his realisation that, after 10 years teaching and research in the field, he had little to say about the role of colour; a realisation that spurred the research presented in this book, The Language of Colour: An Introduction (Routledge, 2011).

The use and meaning of colour has been debated by philosophers, artists and scientists for millennia, with distinct aspects being considered focal at different times: its symbolism, its role in yielding naturalism of representation, and its emotional force. Now, as van Leeuwen puts it, “colour has made a comeback”. Not only are all these different aspects of colour being exploited in communication, but they are being exploited over a wide range of contexts: fashion, web design, interior decoration, and so on.

This predictably attractive book serves not only to trace the history of colour meaning (a particularly interesting summary), but also to explore the technological and intellectual drivers of its change, and to suggest a system for analysing colour meaning. We talk about this history, the tension between perceptual and conceptual approaches to colour, the dangers of ethnocentrism in the study of colour, and the status of some modern artists as researchers into colour meaning.

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Jonathan Green, “Green’s Dictionary of Slang” (Hodder Education, 2010) Jan 26, 2012

Show notes

Over the last thirty years, Jonathon Green has established himself as a major figure in lexicography, specialising in English slang. During this time he has accumulated a database of over half a million citations for more than 100,000 words and phrases, and these are the basis for the vast, authoritative and widely acclaimed Green’s Dictionary of Slang (Hodder Education, 2010), winner of the Dartmouth Medal as the American Library Association’s ‘outstanding reference work of the year’.

Slang’s definition is itself perhaps elusive, but to Green it is ‘counter-language’, by analogy with ‘counter-culture’, and possesses the same vivid qualities: it is irreverent, subversive and fun. It is, however, also important for what it tells us about how people live, interact and think, and is worthy of serious study.

In this interview we do not attempt to summarise the A-Z of slang (nor even the C-F), but we do talk about slang’s relation to culture, the history of its lexicography, and the day-to-day work of its researchers. We talk about the benefits of the internet for this work, as well as the limitations of user-generated alternatives and the challenges they pose to the professional scholar. And inevitably, we bring together the themes of the Oxford English Dictionary, canonical literature and comic-book porn.

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Keith Gilyard, “True to the Language Game: African American Discourse, Cultural Politics, and Pedagogy” (Routledge, 2011) Dec 22, 2011

Show notes

In the preface to this book, Keith Gilyard describes his career as 30 years of roaming the areas of rhetoric, composition, sociolinguistics, creative writing, applied linguistics, education theory, literary study, history, and African American studies. That gives some impression of the range of topics covered in this compilation of selected highlights of his work, including several brand new contributions. He goes on to affirm that he is “not great in any of these fields”, but on this evidence he is being too modest.

True to the Language Game: African American Discourse, Cultural Politics, and Pedagogy (Routledge, 2011) is an engaging, entertaining and challenging book. Moving from the author’s ‘disciplinary birth’ as a teacher of composition, through an overview of some of the language controversies in the US classroom, to his recent work in literary history, it serves as an introduction not only to Gilyard’s research and ideas but to those of many other educational, cultural and literary theorists.

In this interview, we cover a little of this ground. We talk about the importance to society of critical thinking, the role of AAVE in bilingual education, the construction of race as a tool for social progress, and the status of the Black American literary canon.

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Debra Aarons, “Jokes and the Linguistic Mind” (Routledge, 2011) Dec 01, 2011

Show notes

I favour any book that applies the logic of Wittgenstein to quotes from the Goon Show. (Often in linguistics the reverse is true.) So I was delighted to have the opportunity to talk to Debra Aarons (University of New South Wales) about her book Jokes and the Linguistic Mind (Routledge, 2011).

Rather than being a work of ‘humour studies’, Jokes and the Linguistic Mind is essentially a broad and accessible introduction to modern linguistics. Debra Aarons has drawn upon her experience of teaching linguistics and her love of wordplay to present a multitude of examples that are both entertaining and illustrative of a vast range of linguistic topics, ranging from pragmatics to syntax to translation studies.

In this interview, we discuss the potential insights that humour offers us into how we process language, and how we can exploit this in research. We also consider the language abilities of humorists, and how we create and enjoy jokes without analysis. Finally, we touch upon the tension between wordplay and ‘proper’ linguistics, and I learn what linguists don’t like about crosswords.

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Neil Smith, et al., “The Signs of a Savant: Language Against the Odds” (Cambridge UP, 2011) Nov 15, 2011

Show notes

“Every once in a while Nature gives us insight into the human condition by providing us with a unique case whose special properties illumine the species as a whole. Christopher is such an example.”

Christopher has a startling talent for language learning, thrown into sharper relief by his concurrent disabilities. Autistic, apraxic, visuo-spatially impaired, and with a severely low non-verbal IQ, he has been feeding his linguistic fascination by collecting languages and has now mastered more than twenty. Neil Smith and his colleagues have been working with Christopher for over twenty years, and The Signs of a Savant: Language Against the Odds (Cambridge University Press, 2011) is their second to detail their work and Christopher’s progress, following on from The Mind of a Savant, published in 1995.

The book documents Christopher’s experiences of learning British Sign Language. Like other languages, BSL has a full grammatical system on which its vocabulary hangs, but unlike spoken languages, it relies on physical coordination, and the integration of handshapes, arm movements, body postures and facial expressions, all of which pose problems for Christopher.

The results of Christopher’s BSL lessons are analyzed in detail, and the book culminates in a new insights into the nature of the mind and where language fits within the complex system of human cognition.

I talk with Neil Smith about savantism, about sign language and about the mind. He also tells me about his first (accidental) steps in linguistics, how they took him to Africa and back to London, and how he is the only author not only to have published a case study on his own son’s acquisition of languages, but also his grandson’s.

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Peter Ludlow, “The Philosophy of Generative Linguistics” (Oxford UP, 2011) Nov 15, 2011

Show notes

The human capacity for language is always cited as the or one of the cognitive capacities we have that separates us from non-human animals. And linguistics, at its most basic level, is the study of language as such – in the primary and usual case, how we manage the pairing of sounds with meanings to make such a thing as speech even possible. The standard view in linguistics today, introduced by Noam Chomsky in the 1950s, is that language is a biologically based cognitive capacity that develops in specific ways in all humans given the appropriate (usually acoustic) inputs. The end result is someone who speaks a natural language – such as English –and has reliable intuitions about what can and cannot correctly be said in that natural language.

Peter Ludlow, John Evans Professor of Moral and Intellectual Philosophy at Northwestern University, examines a variety of controversial themes related to this model in his new book, The Philosophy of Generative Linguistics (Oxford University Press, 2011). What is the nature of this universal capacity for language, and how is it related to the natural languages that we come to speak? What sort of evidence can intuitions about what we can and can’t say provide about the underlying rules for generating meaningful sounds, especially when we have no conscious access to them? Does it make sense to think that this grammar provides normative guidance for our linguistic behavior when we don’t know what it is? Ludlow suggests provocative answers to these questions and more in this ground-breaking book.

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Ron Christie, “Acting White: The Curious History of a Racial Slur” (Thomas Dunne Books, 2010) Sep 26, 2011

Show notes

In his new bookActing White: The Curious History of a Racial Slur (Thomas Dunne Books, 2010), former White House aide Ron Christie recounts the history of the pejorative term “acting white.” He traces its lineage from the present day through the Black Power movement back to Uncle Tom’s Cabin, unraveling a fascinating history in the process. In our interview, we talked about Ron’s experiences as an African-American Republican, his ambitious vow to eradicate the term “acting white,” and his hopes for the future of America’s African-American community. Read all about it, and more, in Christie’s thought-provoking new book. Please become a fan of “New Books in Public Policy” on Facebook, if you haven’t already.

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