My Campaign Coach Minute

Latest Episodes:

If you can’t tell someone why you’re running in 30 seconds or less, don’t run. Mar 02, 2018

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Here’s today’s tip: If you can’t tell someone why you’re running in 30 seconds or less, don’t run. One of the first things we talk about in our free online course is how to answer three questions: Why Me (why I’m the right person for the job), Why Now (why THIS is the time for […]

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Handwritten notes are one of the most powerful tools you have. And they’re cheap! Mar 01, 2018

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Here’s today’s tip: Handwritten notes are one of the most powerful tools you have. And they’re cheap! Growing up, it felt like pulling teeth when my mom made me write thank you cards. For some reason I hated it. I was grateful for the gifts but something about it…laziness probably, just made it a process […]

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There is no greater enemy to your campaign than your own ego. Feb 28, 2018

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Here’s today’s tip: There is no greater enemy to your campaign than your own ego. If you’re running for office, you’ve probably got a pretty healthy ego. Otherwise you wouldn’t be telling everybody that you’re the best possible option for the job. While ego rightfully carries a negative connotation, it’s an important part of each […]

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Every facet of your campaign should be infused with a sense of urgency. No lollygagging. Feb 27, 2018

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Here’s today’s tip: Every facet of your campaign should be infused with a sense of urgency. No lollygagging. A lot of people equate urgency purely with speed. Speed is obviously important in campaigns but just looking at urgency as a tempo measurement comes up short of what I’m talking about here. I mean that you […]

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Don’t just ask winning candidates for advice. Losing teaches lessons winners may never see. Feb 26, 2018

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Here’s today’s tip: Don’t just ask winning candidates for advice. Losing teaches lessons winners may never see. I’ve interviewed and talked to more candidates than I can count. Each of them has unique lessons they’ve learned but some of the most valuable advice I’ve received has come from men and women who lost. The biggest […]

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How to win: Work harder and smarter than your opponent. Feb 23, 2018

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Here’s today’s tip: You need to Work harder AND smarter than your opponent if you want to win. A good plan is awesome and burning a combination of sweat and shoe leather is important but there’s a limit to how far you can get if you can’t combine the two. When I talk about working […]

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“What orators lack in depth, they make up for in length.” – Charles-Louis de Secondat Feb 22, 2018

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Here’s today’s tip: “What orators lack in depth, they make up for in length.” – Charles-Louis de Secondat It’s hard to be concise with our words. It takes work. If you give me an hour to talk and a topic, I’ll have no problem filling the time and I probably won’t need to spend more […]

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Never say or write anything you don’t want on Buzzfeed. Feb 21, 2018

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Here’s today’s tip: Never say or write anything you don’t want on Buzzfeed. It’s incredible how social media and the internet have changed campaigns! While there are plenty of negatives associated with these evolutions, one of the things I like is that it makes it much easier to catch candidates in lies. Even outside of […]

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No candidate is an objective participant in their own campaign. Feb 20, 2018

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Here’s today’s tip: No candidate is an objective participant in their own campaign. Some of the worst candidates I’ve ever seen have a lot of experience running campaigns. That seems counterintuitive, right? The problem usually doesn’t arise from them having bad ideas about what it takes to win a campaign, but rather from refusing to […]

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Prepare to be attacked before you are. Feb 16, 2018

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Here’s today’s tip: Prepare to be attacked before you are. Anybody familiar with politics or political campaigns has heard about opposition research. That’s where you find out everything possible about your opponent, both to know where they are strong and weak. The flip side of that coin is far less well-known and tragically so. What […]

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