My Campaign Coach Minute

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Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours? Jul 04, 2018

Show notes

Here’s today’s tip: Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours? Galileo, the famous scientist and astronomer once said, “Measure what is measurable and make measurable what is not so.” When we set goals without a plan for easily tracking progress, failure is all but guaranteed. […]

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Be accessible. If voters and supporters can’t reach you on the campaign trail, they’ll doubt they will once you’re elected. Jun 27, 2018

Show notes

Here’s today’s tip: Be accessible. If voters and supporters can’t reach you on the campaign trail, they’ll doubt they will once you’re elected. One of the perennial complaints about elected officials is their lack of accessibility. We talk about them getting caught in a bubble of their own creation or shunning the hoi polloi. If […]

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It’s virtually impossible to practice a speech too much. Practice. Practice. Practice. Jun 20, 2018

Show notes

Here’s today’s tip: It’s virtually impossible to practice a speech too much. Practice. Practice. Practice. Have you ever heard somebody give a speech and said to yourself, “They really spent too much time practicing that!” I’m fairly confident I can’t answer that question in the affirmative. Recently I had the opportunity to give a high […]

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The Candidate sets the tone for their Campaign’s work ethic and motivation. Jun 20, 2018

Show notes

I’m a huge fan of the book Extreme Ownership by Jocko Willink and Leif Babin. If you haven’t read it, you should. One of the central points of the book is how important it is that a leader take ownership over their entire sphere of responsibility. As a candidate, you are a leader of your […]

The post The Candidate sets the tone for their Campaign’s work ethic and motivation. appeared first on My Campaign Coach.

Never be your own campaign manager. You’ll suck at both jobs. Jun 13, 2018

Show notes

It’s an old saying in the legal profession that any man who chooses to represent himself in court has a fool for a client. The same is true of a candidate who decides to be his or her own campaign manager. I’m not just talking about someone who actually makes a conscious decision to manage […]

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There’s no such thing as starting a campaign too early. Jun 06, 2018

Show notes

Time, Treasurer and Talent are the three primary resources every campaign relies on. Treasurer and Talent are renewable resources but Time is not. A good campaign can always raise at least a little more money and recruit more volunteers but I don’t care how awesome you are, you can’t turn back the clock. This means […]

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Nobody is a better fundraiser than the candidate. May 02, 2018

Show notes

Do you like begging for money? Probably not. I sure don’t. And at the beginning of my work fundraising, that’s exactly how it felt. It wasn’t until I had a change in the way I perceived the work that I started feeling differently about raising money. What happened was that I stopped viewing fundraising as […]

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Never snap at your staff. If you do, apologize quickly. Apr 25, 2018

Show notes

When was the last time you said something you shouldn’t have in frustration or anger? You may not be able to remember a specific instance but I’m betting it wasn’t that long ago. Even if you aren’t particularly prone to outbursts of anger, if you’re anything like me, you slip up every now and then. […]

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Money in your account when the polls closed is wasted. Apr 18, 2018

Show notes

Here’s today’s tip: Money in your account when the polls closed is wasted. We lost the first election I ever helped in because we didn’t give it everything. I can’t remember what the financial balance was when the polls closed, but I know we metaphorically had “something left in the tank” individually. We could have […]

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Don’t call a voter before 9am or after 9pm. Apr 11, 2018

Show notes

Here’s today’s tip: Don’t call a voter before 9am or after 9pm. Throughout the campaign, you’ll be working non-stop to identify, persuade and turn out voters. Every minute counts but some minutes are off limits for certain types of contact. I recommend keeping you set 9am and 9pm as the outer bounds of your phone […]

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