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His chest is a cage in which two squirrels are at war – his conscience and his career. – Winston Churchill Apr 04, 2018

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Here’s today’s tip: His chest is a cage in which two squirrels are at war – his conscience and his career. This quote comes from Winston Churchill, one of the 20th Century’s greatest statesmen and a personal hero of mine. He made an art of turning phrases and this is among my favorites. In describing […]

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A politician thinks of the next election; a statesman thinks of the next generation. Mar 28, 2018

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Here’s today’s tip: A politician thinks of the next election; a statesman thinks of the next generation. I love this quote from James Freeman Clarke. Whether you are Democrat, Republican, Libertarian or Alien, I imagine that you are nodding your head in agreement with Mr. Clarke. Too many politicians of all stripes fall into this […]

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Don’t forget: Your opponent reads your website too. Don’t post anything you don’t want used against you. Mar 27, 2018

Show notes

Here’s today’s tip: Don’t forget: Your opponent reads your website too. Don’t post anything you don’t want used against you. This tip applies broadly to your website, social media and anywhere online. In any campaign, you are appealing to various constituencies which overlap to a greater or lesser degree. If you find yourself appealing loudly […]

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Effective door-to-door campaigns are meticulously planned and methodically executed. Mar 26, 2018

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Here’s today’s tip: Effective door-to-door campaigns are meticulously planned and methodically executed. If there’s one area of campaigns where the majority of my experience lies, it’s the ground game. Knocking doors, recruiting volunteers and calling voters. It’s where most campaigns live or die. Their ability to navigate the logistical hurdles and tactical setbacks dog make […]

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Answering hypothetical questions is a great way to lose ACTUAL elections. Mar 20, 2018

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Here’s today’s tip: Answering hypothetical questions is a great way to lose ACTUAL elections. I hate hypothetical questions in campaigns. I’m not talking about things like, “If elected, would you vote to cut taxes and spending.” The worst offenders are more detailed and harder to square with circumstances you may face in office. They’re also […]

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Rejection on the campaign trail is a fact of life. Dust yourself off and get back on the horse. Mar 16, 2018

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Here’s today’s tip: Rejection on the campaign trail is a fact of life. Dust yourself off and get back on the horse. I don’t remember the first time I got cussed at while canvassing. I know it’s happened a lot but after careful examination by my bride, I can confirm that I don’t have a […]

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Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile! Mar 15, 2018

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Here’s today’s tip: Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile! If you’re running for office or directing a campaign, optimism should simply ooze out of you. It doesn’t matter to me whether polling shows you down 15 or 25 points. If you’re in […]

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Free interns are awesome! Get all you can, train them well and keep them busy. Mar 14, 2018

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Here’s today’s tip: Free interns are awesome! Get all you can, train them well and keep them busy. As a former free intern, I endorse this message. The fact is that everybody wants free labor…but it’s the training and deployment where most people fail. The biggest surprise that I found once I started hiring interns […]

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All campaign documents and material should be secure and accessible. Use the cloud. Mar 13, 2018

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Here’s today’s tip: All campaign documents and material should be secure and accessible. Use the cloud. It’s hard to imagine that just a few years ago, you had to make hard-copies of campaign documents in order to share them. Printing, collating and mailing important documents all too significant time. Now that’s not the case. Cloud […]

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Never break the law. You’re not Frank Underwood and you WILL get caught. Mar 12, 2018

Show notes

Here’s today’s tip: Never break the law. You’re not Frank Underwood and you WILL get caught. I pretty well hope that y’all are virtuous, law-abiding citizens but it would be silly to pretend that temptation isn’t real. On the campaign trail, there are a lot of laws you need to pay attention to. The impact […]

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