My Campaign Coach Minute

Latest Episodes:

Titles for staff and volunteers are free and make people feel important. Sep 12, 2018

Show notes

Here’s today’s tip: Titles for staff and volunteers are free and make people feel important. Money is tight on the campaign trail…but you need quality staff. When you can’t pay people what you’d like, make sure you consider what else might be of value to them that’s free or cheap to you! One of my […]

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The campaign schedule should include family time, relaxation and sleep. Sep 05, 2018

Show notes

Here’s today’s tip: The campaign schedule should include family time, relaxation and sleep. Life doesn’t stop just because you launch a political campaign. Bills need to be paid, your family needs your physical presence, mental energy and emotional engagement and your body needs rest. Even if you are one of the rare folks who can […]

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Big jobs usually go to the men who prove their ability to outgrow the small ones. Aug 29, 2018

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Here’s today’s tip: “Big Jobs usually go to the men who prove their ability to outgrow the small ones.” – Teddy Roosevelt Teddy was right about many things and this quote nails it. If you want the big job, prove you’re not afraid of the small ones. We see this truth both in religious and […]

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Get-Out-The-Vote may be the last phase of the campaign but should be planned at the beginning. Aug 22, 2018

Show notes

Here’s today’s tip: Get-Out-The-Vote may be the last phase of the campaign but should be planned at the beginning. Planning campaigns backwards may be counter-intuitive but it’s critically important. Doing so will allow you to set specific, measured goals, plan accurately for required resources and better anticipate the obstacles or challenges that can frustrate your […]

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When scheduling the candidate, anchor on events and fill in with canvassing, fundraising and small groups. Aug 15, 2018

Show notes

Here’s today’s tip: When scheduling the candidate, anchor on events and fill in with canvassing, fundraising and small groups. Scheduling the candidate’s time efficiently is among the most important recurring jobs on the campaign trail. From within and without the campaign, everybody will seem to be pulling the candidate in different directions, so whoever is […]

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Buy URLs you want to use AND ones you don’t want your opponent to use against you. Buy theirs too! Aug 08, 2018

Show notes

Here’s today’s tip: Buy URLs you want to use AND ones you don’t want your opponent to use against you. Buy theirs too! I bought RazShafer.com when I was about 18 years old and that started a URL buying binge. As the internet was coming of age and I learned more about search engine optimization, […]

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Always make sure your campaign mailing address is listed on your website donation page. Aug 01, 2018

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Here’s today’s tip: Always make sure your campaign mailing address is listed on your website donation page. In a world dominated by digital content and online fundraising, traditional mail and physical checks often get forgotten. I was recently putting together a list of candidates for a donor who wanted to know whom to support. This […]

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“The dignity of a prime minister, like a lady’s virtue, is not susceptible to partial diminution.” – Winston Churchill Jul 25, 2018

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Here’s today’s tip: “The dignity of a prime minister, like a lady’s virtue, is not susceptible to partial diminution.” – Winston Churchill As most of y’all know, I’m a huge fan of Winston Churchill. And as soon as I saw this quote from him, its truth resonated with me strongly. I’d imagine that after hearing […]

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Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign. Jul 18, 2018

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Here’s today’s tip: Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign. There are a lot of areas within campaigns where I routinely encourage campaigns to keep things in-house. In a lot of cases, you’re able to save money and achieve an equal or greater quality level in […]

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I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them. – Adlai Stevenson Jul 11, 2018

Show notes

Here’s today’s tip: “I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adlai Stevenson This tongue in cheek quote from Adlai Stevenson perfectly captures the feelings of many candidates. But it also brings into perspective a central question of campaign strategy: “How […]

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