Music Business Hacks

Latest Episodes:

#356 - Interview: Diving Into the World of K-Pop with ESAE Aug 14, 2019

Show notes

ESAE is a self-taught producer, singer, and artist based in Los Angeles and Orange County. ESAE (pronounced ee-say) is derived from the first two syllables of her Korean name, and means second generation, which is an integral part of her identity. As a second generation Korean-American, she grew up experiencing first-hand the pressures and expectations that millions of immigrants and Asian-Americans in particular face, while secretly nurturing a genuine love of music and an unique artistry born from that conflict.

Resources:

Spotify: https://open.spotify.com/artist/573hBKu7MUNNUbp0OKhuRr Soundcloud: https://soundcloud.com/esaemusic Instagram: https://www.instagram.com/esaemusic/ Recommended Book: The Little Prince by Antoine de Saint-Exupéry WATCH: Groove (Official Music video by ESAE):

#355 - Improving Your Interview Skills pt 2 (How to Be a Better Interviewer) Aug 14, 2019

Show notes

Yesterday, we focused entirely on how to be a better interviewee. Today, I want you to think about what it's like to be on the other side of the questions.

#354 - Improving Your Interview Skills pt 1 Aug 12, 2019

Show notes

Today, I'm focusing on a key skill that very discuss yet is essential for any thriving musician: how to handle interviews. There's a couple of key concepts but the most important one to remember is prepare, prepare, prepare!

Resources:

MAONO USB Condenser Microphone Kit ($55)

Fifine USB Condenser Microphone ($28)

#353 - Weekly Recap: Time to Invest In Yourself Aug 11, 2019

Show notes

This week, we dived into several key concepts about time and your music business. Today, I'd like to encourage you to invest in yourself. Here the episodes we discussed:

Episode #347 - Knowing the Right Season

Episode #348 - How to Improve Your Timing

Episode #349 - Real Time Marketing

Episode #350 - Time and Goals

Episode #351 - When You Should Refresh Your Brand/Sound

Episode #352 - Interview: How "Bedroom Producer" String Player Gamer Creates Viral Content

#352 - Interview: How "Bedroom Producer" String Player Gamer Creates Viral Content Aug 10, 2019

Show notes

Diwa de Leon, AKA The String Player Gamer, is a professional film and tv composer, and live musician that specializes on string instruments such as the violin, guitar and the hegalong, a two-string guitar from the Philippines. Through his viral content, he's earned over 140,000 subscribers on YouTube and has topped 30 million streams on Spotify.

Learn More:

STRING PLAYER GAMER: Spotify Official Website Facebook Twitter VIDEO GAME MUSIC BOX: Spotify Official Website Facebook Diwa's Preferred Gear: Sony 4K Handycam Camcorder (FDRAX33) Logic Pro X (DAW software) Focusrite Studio Bundle (Interface, microphone, headphones, monitor) Limostudio Green Screen and Light Kit Western Digital 10TB External Hard Drive BOOKS: Lord of the Rings (complete set) Harry Potter (complete set) The Complete Chronicles of Narnia

#351 - When You Should Refresh Your Brand or Sound Aug 09, 2019

Show notes

Artists update their look, change their name, and evolve their sound all the time - should you? Today, I'll cover when and why companies update their brand and what you can learn from that process yourself.

#350 - Time and Goals Aug 09, 2019

Show notes

I've often mentioned how your goals should be SMARTER, but in addition to having goals that are time-bound, you should also create time specifically for them. Let these deadlines help inspire more creativity so that you can get more done than ever!

#349 - Real Time Marketing Aug 08, 2019

Show notes

Today, we're going to talk about Real Time Marketing (RTM) and how you can take lessons from this practice to help strengthen your own ability to produce viral content. Grab your Oreos and listen up!

Resources:

AdWeek article: 8 Types of Real-Time Marketing, and the Brands That Got It Right

#348 - How to Improve Your Timing Aug 07, 2019

Show notes

When it comes to performing music, rhythm and timing are essential. In that sense, they are always important abilities for the business side of things as well. In today's episode, I discuss how to improve your intuition so you you can better know how and when to deliver on certain tasks.

Resources:

Episode #43: Why Every Musician Should Have a Post-Show Game Plan

Episode #347: Knowing the Right Season

Take Lessons article on improving your timing

#347 - Knowing the Right Season Aug 07, 2019

Show notes

You've probably noticed that most major artists release albums and singles around the same seasons. Most music festivals happen around the same time. And most bands choose to tour during the same weeks of the year as well. That's because they're operating around specific seasons.

Today, I want to focus on the right seasons for you: for booking, for seeking new sponsorships, and for more opportunities. This episode will help you plan your own seasons for the next few years.

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