Music Business Hacks

Latest Episodes:

#346 - Weekly Recap: Being a True DIY Musician Aug 04, 2019

Show notes

What does it mean to be D.I.Y? In today's recap, I wanted to go over some of the ideas we discussed in light of being an independent musician. Who do you rely on? Who do you work with? How do you make decisions?

If you are going to the DIY Musician Conference, use code DIY2019SC for $30 off tickets at: https://diymusiciancon.com/

Episodes Covered:

Episode #340 - Who to Tour With

Episode #341 - Fitness for Musicians

Episode #342 - Making Your Own Merchandise

Episode #343 - Overcoming Imposter Syndrome

Episode #344 - Weighing Opportunities

Episode #345 - INTERVIEW: GLASYS on Trending on Reddit, Getting Endorsements, and T-Pain

#345 - INTERVIEW: GLASYS on Trending on Reddit, Endorsements, and T-Pain Aug 03, 2019

Show notes

Today, we're speaking with GLASYS.

GLASYS (Gil Assayas) is a pianist, synthesist, producer and vocalist who delivers intricate virtuosic keyboard parts, electronic soundscapes and impassioned vocals in one package that combines his many influences including Electronic music, Alternative Rock, Jazz and Classical music.

Since relocating to the US three years ago, GLASYS has been endorsed by major gear manufacturers such as Nord Keyboards, 64 Audio, Sequential and Spectrasonics, has developed a large social media presence with over two million total video views, has been featured on the GRAMMY's website, and has had his song 'The Pressure' played at a Portland Trailblazers NBA game. Recently, he was discovered by Hip-Hop giant T-Pain on reddit and the two are now collaborating. GLASYS is also currently touring and collaborating with legendary musician and producer Todd Rundgren.

Watch these Videos:

Resources:

Find GLASYS here: Website | Facebook | Youtube | Instagram

Also check out the Grid Kids podcast and Adam Neely's New Horizons Music youtube channel

#344 - Weighing Opportunities Aug 02, 2019

Show notes

Recently, Equifax customers got a choice to benefit from a major settlement: $125 or 10 years of free credit monitoring? It got me thinking: how do we think about opportunities that come our way? How do we make better, long term decisions?

Resources:

Episode #336: How to Make Better Decisions

Equifax Settlement website

Expecting $125 From the Equifax Settlement? Here's Why You Probably Won't Get It and What to Do Instead (article)

#343 - Overcoming Imposter Syndrome Aug 01, 2019

Show notes

This one is as much for you as it is for me. We all have feelings of inadequacy, especially in the entertainment industry where everything feels like a front. How we address with those feelings can prevent burnout, extend the sustainability of our careers, and improve our productivity.

Resources:

The Secret Thoughts of Successful Women: Why Capable People Suffer From the Imposter Syndrome and How to Thrive in Spite of It by Dr. Valerie Young (BOOK)

You Are Not a Rock: A Step-by-Step Guide to Better Mental Health (for Humans) by Mark Freeman (BOOK)

The Art of Asking: How I Learned to Stop Worrying and Let People Help by Amanda Palmer (BOOK)

Amanda Palmer's TED Talk:

#342 - Making Your Own Merchandise Aug 01, 2019

Show notes

If you've ever considered making your own merchandise, you'll want to listen to this episode. I share some of my own highs and lows with printing merch as well as provide some suggestions for you to create your own guidelines in approaching this idea.

Are you going to the DIY Musician Conference? Use code DIY2019SC for $30 off tickets at: https://diymusiciancon.com/

Related Episodes:

Episode #26: How to Calculate Return on Investment from Merchandise Episode #31: How to Get Better Pricing from Merch Suppliers Episode #39: 8 Tips to Help You Sell More Merchandise Episode #50: Supplies Every Merch Bin Should Have Episode #59: The Best Ideas of March:Merchandise, Digital Marketing, and the Interviews Episode #205: Hacks for Merch Booths at Conventions, Street Fairs, and Events Episode #287: Dropshipping Your Merchandise with Print on Demand

Resources:How to Screen Print Your Own Shirts (VIDEO) A Simple Guide to Screen Printing Your Own Shirts (LifeHacker Article)

Making Your Own Merch: Speedball All-In-One Screen Print Kit (great for beginners) Mophorn Button Maker Kit (500 buttons - inexpensive but low quality) Badge Punch Press (1000 buttons - inexpensive and better quality)

#341 - Fitness For Musicians Jul 30, 2019

Show notes

Today, I'm going to make the case for why a regular fitness routine is essential to your music business goals. I'll also share my personal minimum workout routine while on the road and give some tips on making sure that you are in peak performance condition.

Resources:

Infographic: 10 Best Fitness Exercises & Stretches for Musicians

10 Minute Workout, No Equipment Workout

Best Hotel Gym Workout

10 Workout Moves for Your Hotel Room

ALSO: If you want to go to the DIY Musician Conference in Austin this year, use code DIY2019SC for $30 off DIY Musician Conference tickets at: https://diymusiciancon.com/

#340 - Who to Tour With Jul 29, 2019

Show notes

Today, we talk about who you should tour with, both in terms of other acts as well as who you should bring with you on the road.

Related Episodes:

Episode #25: How to Get the Opening Slot for a Major Tour/Band

#339 - Weekly Recap: Small Actions Add Up Jul 28, 2019

Show notes

This week, we focused on little things - small decisions and daily decisions, small actions - and how the culmination of those little things can really add up to make a tremendous difference in your music career. Today talks about those big ideas and challenges you to focus on a couple of key areas.

Episodes Reviewed:

Episode #334 - Making It Rain

Episode #335 - The Number One Reason Why Fans Will Buy Something

Episode #336 - How to Make Better Decisions

Episode #337 - Tour Blogging Your Way to Success

Episode #338 - INTERVIEW: Katie Zaccardi on Self-Care, Wellness, and Time Management

#338 - INTERVIEW: Katie Zaccardi on Self-Care, Wellness, and Time Management Jul 27, 2019

Show notes

Today's interview is with Katie Zaccardi.

Katie Zaccardi is a songwriter, artist, music industry professional, and certified yoga instructor. Through her work in both music and wellness, along with her own experience with a generalized anxiety disorder, Katie discovered the urgent need for conversation surrounding mental health and self care within the music industry. Realizing the music industry’s demand for honest discussion on such topics as mental and physical wellbeing, Katie established Out To Be. Out To Be advocates a balanced path to personal and professional success that is grounded in wellness. At its core is the idea that what you set out to do, you turn out to be; that no matter where you begin, you make your own way to the most authentic you. The OutToBe Podcast invites listeners to engage with insightful dialogue on all things wellness and their relation to working in music. Through the Out To Be Coaching platform, Katie supports artists and professionals with a personalized approach centered on cultivating positive actions & attitudes.

Resources and Links:

Katie Zaccardi (official website) Katie's 1:1 coaching application:bit.ly/outtobecoaching The Out To Be Podcast: https://pod.link/1456146541 Out to Be Facebook Group (with the Time Management challenge) Women Crush Music

RECOMMENDED BOOKS:

The Rain Barrel Effect by Dr. Stephen Cabral How to Win Friends and Influence People by Dale Carnegie The Four Agreements by Don Miguel Ruiz PODCASTS: For the Love of Money Marketing Made Easy with Amy Porterfield Break the Business And the Writer Is

#337 - Tour Blogging Your Way to Success Jul 27, 2019

Show notes

Believe it or not, but blogging is still one of the most important marketing practices that any business or artist can do. If you can maintain it while on tour, you can do even more things with it like generating revenue, reaching new audiences, and building relationships with your fans (all while getting some killer SEO!). In this video, I share some of my secrets to success and give ideas on how you can get started.

Resources:

Episode #16: Hacking Yelp For Your Music

WATCH: The Slants Taiwan Tour on Prime Video

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