Music Business Hacks

Latest Episodes:

#149 - When and How Often Should You Post on Social Media? Jul 05, 2018

Show notes

When it comes to social media, quality definitely reigns. However, frequency is a close second. So how often should you exactly be posting content on Facebook? And when should you tweet? Today, we explore those answers with data. Resources: Tweriod - Twitter anlaysis tool Buffer - Content staggering tool If This, Then That - Amazing customizable internet "recipes" Hootsuite - Social media scheduling tool Tweetdeck - Twitter app to help schedule, monitor, listen Sprout Social - Social Media marketing (enterprise level)

#148 - 5 Ways to Promote Your Music on Independence Day Jul 04, 2018

Show notes

Beyond branding your social media red, white, and blue, what can you do to promote your music on the 4th of July? Today, I want to share 5 innovative ways you can get more fans, sell more music, and get more promotion on this holiday (or any other holiday).

#147 - How to Get Press Coverage Without a Publicist Jul 04, 2018

Show notes

In today's episode, we talk about how you can get unique press coverage (interviews and features) without a publicist or PR firm. Resources: Help a Reporter Out Submit News/Articles to Mashable Episode 9: Perfecting Your Pitch Episode 99: Writing a Better Bio/Press Release Episode 37: Band manager, publicist, booking agent, lawyer: who to hire and when? article: 10 Ways to Get Your Music in the Press article: 7 Ways to Get the Press Coverage You Want article: Clever Ways to Get Free Press Coverage with Zero Budget

#146 - How Musicians Can Rock Interviews Jul 02, 2018

Show notes

Have you listened to or read one too many boring interviews with artists? Don't contribute to the pile! Instead, learn some best practices so you know how to share wit, heart, and the kind of story that will support your music and make fans fall in love with you. Related Episodes: Episode #54: Hacking Interviews: How to Interview Better (and get more from them)

#145 - Build the Business but Don't Forget the Music Jul 01, 2018

Show notes

Today is our weekly recap where we talk about the best advice for musicians covered over the past six days. This week, our theme revolved around some fundamental business principles that aren't often discussed but can really help. We ended with a great reminder from Jason Davis that if you want to get a on a label though, you need to write the best music possible. Check out the episodes here: Episode 139 - Rules for Songwriting Sessions Episode 140 - How to Create an Advisory Board for Your Band Episode 141 - The Kinds of Permits Musicians Need Episode 142 - How to Use RSS to Hack Booking Opportunities Episode 143 - The Ultimate Sponsorship Report: POP Episode 144 - Interview: How to Get That Record Deal with Radar Label Group Founder/Partner Jason Davis

#144 - How to Get That Record Deal with Radar Label Group Founder/Partner Jason Davis Jul 01, 2018

Show notes

Today we speak with Jason Davis. Jason is an artist manager, developer, independent record label owner, and serial entrepreneur. Davis has worked with names like Boyz II Men and P. Diddy to Lonestar and Dolly Parton, transcending genres and gaining an understanding of all facets of the industry. He speaks about writing hit songs, working with Jay-Z, and so much more. You don't want to miss this info-packed episode! For more information about Jason's work, check out: Radar Label Group One One 7 Awaken Records Resources: Your Love Pursues: A Memoir by Jason Davis Mozart: A Life (book) by Paul Johnson Reposition Yourself: Living Your Life Without Limits (book) by TD Jakes Best small purchase: Apple Earpods (wireless)

#143 - The Ultimate Sponsorship Report: How to Make it POP Jun 30, 2018

Show notes

In the world of professional sponsorship, there's a common term: POP (Proof of Performance). Today, we talk about what makes an effective POP report and how you can use this to not only build relationships with existing partners, but to make a compelling ask to future prospects as well. Resources: How to Get Sponsorships and Endorsements book Previous Episodes on Sponsorship: Episode 3: How to Get a Sponsor pt. 1 (Creating Partnerships) Episode 22: How to Get a Sponsor pt. 2 (Making the Approach) Episode 9: Perfecting Your Pitch

#142 - How to Use RSS to Hack Booking Opportunities Jun 30, 2018

Show notes

You may have heard of RSS feeders. Maybe you even use one to subscribe and read your favorite blogs...but have you ever thought about how you could apply the principles of RSS to your own music career? Today, we talk about hacks for RSS, how you can make your content more subscription friendly, and how you can find booking opportunities using RSS. Favorite RSS Readers: Digg Reader Feedly RSS Bot App

#141 - Permits and Licenses that Musicians Need Jun 28, 2018

Show notes

You might not be aware, but you need a permit to be able to do business - including music business. But in addition to registering as a business, there are a couple of other key permits and licenses to be aware of to make sure that you're protected and in compliance. In today's episode, we talk about the most important ones. Resources: Registering your business: LegalZoom.com BusinessLicenses.com Episode 130: How to Start a Nonprofit Street performance licenses: Chicago, IL New York, NY Santa Monica, CA Salem, MA Greensboro, NC Greenville, SC (and many more, check the city first!) Covering songs: For mechanical and synch licensing: Harry Fox Agency Performance Rights Organizations: ASCAP, BMI, and SESAC

#140 - How to Create an Advisory Board for Your Band Jun 26, 2018

Show notes

We're often told to treat our music career like a business...yet most music advice out there is ignoring a key part of building a sustainable, thriving organization: having an advisory board. Today, we talk about how (and why) every band can build an advisory board for their music business.

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