Music Business Hacks

Latest Episodes:

BRB - A quick note Jul 18, 2018

Show notes

#158 - How to Be a Self-Made Musician Jul 14, 2018

Show notes

With the news around Kylie Jenner and now Paris Hilton claiming to be self-made, I decided to do an episode on what it means to be self-made in the music industry. What are the keys to entrepreneurship and to being a music entrepreneur? Resources: Entrepreneur Magazine - The 10 Obsessions You Need to Have to Become a Self-Made Millionaire Book - Music Business Hacks: The Daily Habits of the Self-Made Musician Book - Strengthsfinder 2.0

#157 - How to Stay Creative and Productive when Distracted Jul 13, 2018

Show notes

One of the biggest challenges for music entrepreneurs is the distraction. Sometimes, we get distracted because of ourselves (like spending too much time on the internet). Sometimes, the people around us distract us. Today, we're going to focus on six key tactics to help with this so that you can stay creative and productive. Resources: The War of Art by Steven Pressfield (book) Music Business Hacks by Simon Tam (book) Anti-Social (app for blocking social media) StayFocused (app for blocking internet for windows of time) Focus Lock (app for Android phones on staying focused)

#156 - How to Scale Your Music Business Jul 12, 2018

Show notes

In the world of entrepreneurship, you'll hear the term "scaling a business" quite often It means quick growth to level up and reach new markets like never before. If often means getting outside investors interested. So how can you apply the same techniques and ideas into a music career? Resources: Episode 8: SMARTER Goals Episode 140: How to Create an Advisory Board for Your Band

#155 - 5 Hacks for Filling in Gaps on Your Tour Jul 11, 2018

Show notes

No artist who spend time on the road enjoys gaps. While it's nice to have a day off occasionally, it also means days of lost income due to travel/logistics. So what can you do to get a show when it seems everyone in town is booked? Today, I focus on 5 different places that you can turn to for more leads. Resources: Episode 30: Hacks for Booking College Gigs The Touring Musician: A Small-Business Approach to Booking Your Band on the Road (book)

#154 - Musician Morning Routines Jul 10, 2018

Show notes

In the world of entrepreneurship and success, people are kind of obsessed with morning routines. Nearly every business magazine has an article on the morning routines of CEOs, authors, and innovators. In fact, much of Tim Ferris' books and podcast are dedicated to dissecting the mindsets and habits of world class performers. Today, we're going to look at this from a musician's perspective. Resources: Headspace - Meditation app 7 Minute Workout app (I also really like this 10 minute kettlebell workout video)

#153 - How to Stand Out in an Overly Crowded Marketplace Jul 09, 2018

Show notes

A common complaint from artists is that there is simply too much music out there and that it is too hard to stand out. Today, we talk about the secret hack to cut through the noise and reach fans who are enthusiastic for what you're doing: developing and evolving your niche. Resources: Episode 16: Hacking Yelp for Your Music

#152 - How Birthday Targeting on Facebook Works to Promote Your Music & Shows Jul 08, 2018

Show notes

Imagine if you could do something really special for your most eager fans on their birthday...what would you do for them? Would it be providing a special video message? Giving them a free download? What if you could target their friends and family and let them know you could do something like playing a private party or writing a song just for them? With Facebooks birthday targeting system, you could do just that! Resources: Facebook's Birthday feature & report

#151 - Monthly Recap: Music Business Strategy vs. Tactics Jul 07, 2018

Show notes

In the world of business, most people get confused over the difference between strategy and tactics. In music, it's no different: it's easy to get attracted to specific tactics, the individual approaches on how to get a result and only think of broad strategy as too amorphous and confusing. However, you need both to get there. In this recap, we discuss some of the best ideas in both worlds from this past month. Episodes Referenced: Team Strategy (mindset): Episode #130 - How to Start a Nonprofit Organization Episode #136 - Relationship Advice for the Traveling Musician Episode #137 - An Honest Talk About Being Married & Touring, Visual Artistry, and Inspiration with Faina Lorah Team Tactics (action): Episode #126 - How to Save Money on a Rehearsal Space Episode #135 - How to Get the Best Possible Rate on a Hotel Both/And: Episode #140: How to Create an Advisory Board for Your Band Episode #144: How to Get That Record Deal with Radar Label Group Founder/Partner Jason Davis

#150 - Musician Hacks for YouTube Jul 07, 2018

Show notes

Did you know that YouTube is the world's second most popular search engine? While attention is certainly being divided over Facebook, Vimeo, and other options, it's still important to be providing content to YouTube and learning how to optimize it so that your content gets seen.

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