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    Arts

    Music Business Hacks

    A music business show made for artists who are looking for clear information, inspiration, and application for their careers. Ideas are broken down into steps that musicians can use to advance their career. The show is written and hosted by Simon Tam, an industry professional who is the founder of The Slants Foundation, author of multiple books, and longtime mentor/speaker at SXSW, the DIY Musician Conference, and other major events.

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    Latest Episodes:
    #129 - Instagram Hacks for Bands Jun 15, 2018
    Show notes

    How do you get more Instagram followers? Does following other accounts in hopes that they return the favor work? Today, we cover six Instagram tactics that artists can try in order to get more growth and engagement for their channels.


    #128 - Pay to Play and International Tour Buy On Opportunities Jun 15, 2018
    Show notes

    A listener asks the question: should I pay for a tour buy on opportunity in Europe? It leads to a bigger set of questions about paying to play, buying onto tours, and if there's another way to get the same results. Resources: Episode 25: How to Get the Opening Slot for a Major Tour/Band Decision Making Matrixes and Tools Music Think Tank article: Should Bands Ever Pay to Play?


    #127 - Musicians and Affiliate/Influencer Marketing Jun 13, 2018
    Show notes

    What is affiliate marketing and how can musicians benefit from this new trend? How can you become an influencer or find influencers to bring you new fans? Today, we discuss actual application of these ideas in new ways. Resources: Episode #3 - How to Get a Sponsor pt. 1: Creating Partnerships Episode #22 - How to Get a Sponsor pt. 2: How to Make the Approach Affiliate Marketing Companies: Acceleration Partners Button ShareASale Affiliate Programs: Amazon Influencer program ClickBank ShareASale


    #126 - How to Save Money on a Rehearsal Space by Using an Alternative Jun 12, 2018
    Show notes

    If you're playing in a loud band, chances are that you'll need a place to hold those rehearsals. And if you're in a town that has nearly every rehearsal space booked out, you're going to need some other options. Whether you do nor not, it's always good to have several options in mind because they can not only save you money, but build partnerships as well. Resources: Episode 4: Bands Shouldn't Practice. They Should Rehearse Instead.


    #125 - Bree Noble on #MeToo & the Music Industry, Empowering Women, and Professional Musicianship Jun 11, 2018
    Show notes

    This week's feature interview is with Bree Noble. Bree had a successful 7-year run as a touring singer/songwriter including 3 album releases, several songwriting and artist awards including Best Female Vocalist at the Inland Empire Music Award (2007) and an opportunity to sing the National Anthem at Dodger Stadium in front of 60,000 people.

    In 2007, during her time as a touring musician, she founded an online radio station, Women of Substance Radio, to promote quality female artists in all genres. During its 10 years on the air, the station became a highly respected and sought-after source of promotion for female artists, pursued by their PR agents and Record Labels. Bree’s marketing efforts cultivated a large Facebook following, significant listenership, a healthy email list and regular advertising revenue.

    The weekday Podcast of the same name launched in 2014 to spotlight quality songs by unsigned female musicians. A few weeks after its debut, it hit #1 in New & Noteworthy in all 3 of it's categories on iTunes and #4 Audio Podcast for all of iTunes. Bree considers it a privilege to discover and promote amazing artists who are not getting the promotion they deserve from traditional media. In July 2017 the show hit 10,000 monthly listeners and continues to grow.

    In 2015 Bree launched a 2nd Podcast, the Female Entrepreneur Musician (also #1 in New & Noteworthy), to serve the artists she had been promoting with Women of Substance. On the weekly show, Bree teaches marketing and business strategies for musicians and conducts interviews with successful Indie female artists and industry professionals that are both informational and inspirational.

    Bree has become a pioneer for women’s voices in Podcasting. In fact she was recently featured in a Forbes article called “The Power Of Podcasting To Fight THe Patriarchy.”

    Bree has created a large, enthusiastic following of female musicians over the years. She made this community official when she opened the Female Indie Musician Community on Facebook in July 2016. By mid 2018 the group will have amassed over 3,000 engaged members.

    Drawing on her extensive experience as a musician and entrepreneur, Bree has created several online courses to help musicians learn to make a living from their music. Her most popular offering is an online training and mentoring community exclusively for female musicians called the "Female Musician Academy".

    Additional Resources: Get this Book!!!! The Artist Way by Julia Cameron Microphone arm with desk clamp

    #124 - Monthly Recap - The Secret to Hacking the Music Business (Storytelling) Jun 11, 2018
    Show notes

    We normally do a month-long recap every ~30 days, but today I want to focus on a question that I'm repeatedly asked: what is the one thing I need to do to be successful? It is the question underneath all of the other questions out there (How do I get a record label deal? Which social media site should I use? etc.) Resources: Storytelling episodes: Episode #97 - Storytelling part 1: Creating an emotional arc Episode #98 - Storytelling part 2: Lyrics Episode #99 - Storytelling part 3: Writing a better bio/press release Episode #100 - Storytelling part 4: the Live Show Episode #101 - Storytelling part 5: Social media + marketing campaigns Episode #102 - Interview: Joe Jiang


    #123 - How to Use Exclusivity to Build Loyal Fans, Sell Records, and More Jun 09, 2018
    Show notes

    If you want to make people excited (like, really excited) about your e-newsletters, content that you share, or your general communication with your followers, then you need to be providing something truly special. By having consistent, exclusive content, you can reward faithful fans while achieving your music career dreams. And, for loyal listeners of the show, I have special exclusive reward for you! Resources: Episode 51: The Science of Persuasion


    #122 - Mental Health Jun 08, 2018
    Show notes

    This week, the suicides of Kate Spade and Anthony Bourdain rocked our world. Countless entertainers, musicians, and fashion icons have taken their lives - it shows artists are not any more immune than anyone else. I wanted to have an honest conversation about mental health and provide some resources for those who may need them. Resources: Mental Health Screening Self-Tests National Suicide Prevention Hotline: Call 1-800-273-8255


    #121 - How to Ask For Help From Busy People Jun 07, 2018
    Show notes

    In today's episode, we talk about how you can reach music business and industry leaders who are busy. How can your email stand out from the rest? How do you get people to respond to your requests? Resources: Episode 9: Perfecting Your Pitch Episode 51: The Science of Persuasion Episode 72: 6 Phrases That Make You Sound Like a Diva


    #120 - Developing a "Sick Policy" for Your Band Jun 06, 2018
    Show notes

    It happens. People get sick. But when you have performances or a record on the line, how do you deal with people who need to call in sick? And what kind of remedies are actually the best for a singer in recovery? In today's episode, we find out. Resources: Loquat Syrup (for speedy recovery and best throat care in the studio) Episode 24: Interband ageement


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