Stay ConnectedWelcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
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Copyright: © 2023 MTM Visionaries
How do long-serving brands continue to resonate and grow despite modern-day fragmented marketing channels? Ultimately, it all points back to the marketers who see themselves as community champions and are willing to disrupt themselves to stay agile. In our conversation with Lara Balazs, EVP, CMO, and GM of Strategic Partner Group of Intuit, and Doug Martin, Chief Brand and Disruptive Growth Officer of General Mills, they discussed how they build resilient communities that stand the test of time. From brand identity transformation to doing global good, these purpose-driven marketing leaders show how to grow brands and communities with intentionality.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
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Have you ever wondered what it takes to be a CMO, or what the CMO of the future will be? Fueled by a passion for the marketing industry and a desire to see aspiring marketing leaders succeed, Lara Balazs, EVP, CMO, and GM of the Strategic Partner Group at Intuit, and Vineet Mehra, CMO of Chime, share the skill sets and mindset required for this important role, and how to develop emerging talent to be modern CMOs. This special episode was recorded from the recent Marketers That Matter Summit held at Intuit Headquarters in Silicon Valley.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
At Marketers That Matter’s recent summit hosted by Intuit in Silicon Valley, top marketers came together to tackle tough questions about the future of everything, such as, how to market to a new generation with strict standards, and more.
To help guide the conversation, Sara Mascall, SVP of The Wall Street Journal, moderated an incredible panel titled, “The Future of Everything.” Three top marketing leaders took the stage to share how they are staying relevant in a world that seems to shift by the minute. Kristin Patrick, EVP and CMO of Claire’s, strives to bring brands into the future and maintain their status as household names beyond the confines of brick-and-mortar storefronts. Suzanne Kounkel, CMO of Deloitte, utilizes creativity and collaboration to keep customers happy and businesses growing. Ravi Kandikonda, SVP of Marketing at Zillow Group, aims to deliver personalized, data-driven marketing solutions that help make a home a reality for more people. All three represent the future of marketing and share their framework for success in this special episode.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
The marketing leaders of tomorrow have a profound responsibility: to show up as humans, to listen, and act on what they’ve heard in a meaningful way. According to Heidi Browning, CMO at the National Hockey League, and Julian Duncan, Chief Marketing and Strategy Officer at the Houston Rockets, effective listening allows you to accurately reflect the voice of your customers back to them, tell stories that resonate, and create customer-centric experiences. In our conversation, they share how listening, especially as a leader, does not come without vulnerability. However, it can be the power that creates the next best-selling product, the everlasting campaign, the record-breaking fiscal year, and better yet, representation of the people they serve and what drives them.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
While traditional social apps tend to leave people feeling more isolated, Taj Alavi, Global Head of Marketing at Spotify, and Andréa Mallard, CMO of Pinterest, are committed to doing the opposite. They are two of the industry’s top women leaders and, through their brands, create interactive and inspirational connections for their users by considering how their product adds “benefit to self” in everything they do. In our conversation, they share stories of how they motivate their consumers and teams into action, develop creative confidence, make room for playful discovery, and dream big for the future. They also touch on the core experiences that helped shape their careers and the importance of becoming close friends with their C-Suite counterparts (especially the Chief Product Officer).
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Twenty years ago, Fernando Machado, CMO of Activision Blizzard, and Marcel Marcondes, Global CMO of Anheuser-Busch InBev, would be in disbelief if they knew the hours they spent playing video games and clinking beers early together would contribute to nearly 300 Cannes Lions awards combined. Cheering each other along the way, these long-time friends have developed into inspirational marketing leaders. In our conversation, they talk about the evolution of their friendship, how to know when a brand needs to evolve, and elements that have strengthened and improved their brand’s performance with creativity at the heart of everything they do.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Jeff Curry, VP of Marketing and Communications of Lucid Motors, a new luxury EV (Electric Vehicle) company, is disrupting the automotive industry by meeting tech-savvy customers primarily through digital doors, experiences, and more. Jabari Hearn, SVP of Marketing and Entertainment at Westbrook, a media company founded by Will and Jada Pinkett Smith, is disrupting the old ways of advertising with branded content production. These two brands are establishing groundbreaking, future-focused marketing methods that delight their consumers like never before.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
What happens when a global powerhouse like Google and a speedy physical and digital racing team like McLaren Racing join forces? Nick Drake, VP of Marketing at Google, and Louise McEwen, Executive Director of Brand & Marketing at McLaren Racing, are driving an exceptional culture of innovation within their teams and together as partners. They share how they are thinking about marketing today, strategies for tomorrow, and what makes an ideal partnership for worldwide impact.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
True inclusion and accurate representation in marketing go far beyond making statements and checking off boxes. For maximum economic growth, businesses must invest in multicultural representation across the marketing ecosystem. Kimberly Evans Paige, CMO of BET, and Steven Wolfe Pereira, the new Chief Business Officer of 3Pas Studios and Chairman of Encantos, share their insights on positioning your business for the greatest return on investment, influence, and impact by embracing diversity as the most vital asset.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Visionaries and CMOs, Tariq Hassan of McDonald’s USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is at the forefront of culture and data-led marketing. In our conversation, Melissa and Tariq reflect on how they can finally put theories into practice since the technology and data have caught up, enabling Cadillac and McDonald’s USA to remain iconic brands.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
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