Move: The Go To Market Podcast

Latest Episodes:

452: Building a Fire Fighter - The Story of Doug Colson Nov 04, 2019

Show notes

Today seasoned guest host Noah Omri Levin joins us, as he interviews Doug Colson.

Doug was an extremely talented digital marketer. He was a great team player and always went above and beyond both in his own work and in his patience for training others. But while Doug was excited about the growth of the company, he struggled internally to feel fulfilled. His story teaches us that enabling people to thrive sometimes means they need to go somewhere else. This is a story you do not want to miss.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

Why You Need to Get Serious About Diversity in the Workplace w/ Jeffery Halter Nov 04, 2019

Show notes

In the 1960s, it wasn’t that hard to imagine flying cars by 2019.

The world would have solved all its issues by then so we can all peacefully zoom around in our personal saucers.

Turns out, that while we may be a little closer to flying cars, we’re not much closer to solving the world’s problems. Namely, gender equality.

What would our 1960s selves think?

Jeffery Halter, President of YWomen and author of Why Women, recently spoke at Leadercast’s Evolve session about gender equality in the workplace. We here at Terminus are excited to share this special episode with you.

Jeffery covers:

Driving change in workplace gender equality
How respecting women makes companies more money
What you can do today to support diversity

Resources mentioned:

Women in the Workplace 2018

To listen to this episode and more like it, subscribe to #FlipMyFunnel on Apple podcasts or listen on our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

450: Relationships Don’t Scale - But Build Them Anyway Nov 04, 2019

Show notes

Relationships don’t scale.

But doing unscalable things can build relationships.

As a leader, as a marketer, as a salesperson - what are the things you can do to build relationships?

That’s what I talked about in the latest Big Idea episode for the #FlipMyFunnel podcast. You can scale businesses but you can’t scale people. You need to think of unscalable things to do to build your relationships.
So, think of what you can do for your direct reports that will make them remember that you care, even when you are not there every day with them in the trenches.
Think of how to make your customers and future customers special and unique.

Scale your business, not your people.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

449: Why Every Leader Should Have Lunch With Their Sales Team w/ Erik Smith Nov 04, 2019

Show notes

Today, on the #FlipMyFunnel podcast we’re joined by Erik Smith.

And as much as I want to dive into ABM with Erik, he has such an interesting perspective to offer on career growth, leadership, and personalization that I felt discussing those topics would be a super valuable experience for you all.

So, here’s what we’re unpacking today:

How Erik achieved such a unique career path
Why all marketers should at least be able to demo a product
Why you should be having lunch with millennials
And 3 characteristics you should look for in new hires

Resources we talked about:

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

458: Office Hours Nov 04, 2019

Show notes

On Office Hours we talk about all things marketing, sales, and customer success.

I’m doing office hours on LinkedIn Live every Friday, or you can catch the recording right here!

Do you need MQL, SQL when you are actually trying to be an #accountbased organization?

Join the FlipMyFunnel Community group for more information, a pre-order link, and exciting giveaways: https://lnkd.in/e63TC4J

457: How to Blaze the Pathway of Your Career w/ Olivia Hawkins Nov 04, 2019

Show notes

We're back again with guest host Noah Omri Levin, Director, Applied Analytics & Optimization - Media Lead at Search Discovery and host of the Digital Marketing Life podcast.

This week Noah interviews Olivia Hawkins, Associate Director of Global Media at VaynerMedia, about career longevity and happiness.

How do we stay joyful and happy while navigating the outcomes of both good and bad decisions we make in our career paths? According to Olivia, finding the job that gets you out of bed every day might make all the difference.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

456: Having the Conversation About Mental Health Awareness and Assistance w/ James Buckley Nov 04, 2019

Show notes

You don’t get a nickname like “Saywhatsales” unless you’re speaking some truth. That’s easier said than done in a tough sales environment, but it seems even more difficult when we begin navigating the tough conversations around mental health.

In today’s episode of the Flip My Funnel podcast James “Saywhatsales” Buckley, Business Development Manager at Ringlead and Brand Ambassador for UNCrushed joined me on the show to step a little outside of our normal lane.

Mental health is a factor that affects everyone. What are we doing both personally and corporately to address these issues in ourselves and those who work around us every day?

Today, we tackle that tough conversation.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

455: Do You Have an Outcome Versus Activity Based Mindset? Nov 04, 2019

Show notes

My goal outcomes determine my daily tasks.

Not my inbox.

Who's determining your goals? Is it you? Or is it your inbox?

That’s what we talked about on today’s Big Idea Friday episode of the #FlipMyFunnel podcast.

The secret is having an outcome based mindset.

So, what's important to you? Whatever is important to you should be your outcome.

Thinking this way forces us to do less, and to focus on just a few things that will help us reach the outcomes we are striving for.

Here's a challenge: come up with the top three goals you want to accomplish that will make you proud of whatever you're doing professionally and personally. Then let those goals determine the tasks that take top priority in your day.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

454: How To Activate The Account-Based Revenue Team With 1000+ ABM Campaigns w/ Hermi Ruiz Nov 04, 2019

Show notes

Stop by and learn from Hermi Ruiz, ABM Manager at Snowflake, the leading Cloud Data Warehouse SaaS company, about the importance of activating the Revenue Team to own GTM messaging for their most important accounts. Also, learn how the Snowflake ABM team is running and maintaining over 2,000 personalized content experiences. Exclusive session from the 2019 B2B Sales & Marketing Exchange:

Here’s what Hermi will be sharing today:

Her personal journey from sales to marketing

The responsibilities of the ABM team at Snowflake

The tech stack that Snowflake uses

Her team's workflow

And how these processes have led to results for Snowflake.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

453: Sangram Vajre LIVE from INBOUND 2019 Nov 04, 2019

Show notes

You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go.

The only thing? Your C-suite isn’t convinced.

How do you respectfully communicate to the C-suite that ABM is the answer?

Live from INBOUND 2019, Sangram outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM.

In this episode, Sangram covers:

Finding the right ABM accounts
Aligning sales and marketing
Running an experimental ABM program
ABM metrics

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

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