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    Business

    Move: The Go To Market Podcast

    MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move? 

    Advertise
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    • Google Play
    • Spotify

    Latest Episodes:
    488. The Big Idea: Commitment Creates Movement Nov 26, 2019
    Show notes

    Here’s a big idea that can change your life and maybe the world around you: Commitment creates movement.

    Commitment is how you achieve anything meaningful in your life. Let’s say you wanted to lose weight. You have to commit to making it happen.

    You worked out, you slept, you ate right, all those things happened and you got in better shape. But then you stopped having the same commitment. Guess what came up? Excuses, and excuses don't create movement.

    Commitment to your purpose will create clarity of focus, which means that if you know where you're going, then it will create clarity, not just for you but people around you.


    487. Devon Bandison on How A Morning Routine Will Make You a More Effective Dad Nov 26, 2019
    Show notes

    Today we’re having our next installment of Takeover Tuesday! This week, we’re joined by Rob Roseman of the The Dad the Best I Can Show. Rob has a conversation with Devon Bandison about how even simply starting a morning routine can make you a more effective leader and more effective father.

    Devon Bandison is a father of three, business coach, TEDx speaker, and he is the author of a book called Fatherhood is Leadership.

    Checkout these resources:

    • Devon Bandison
    • Fatherhood is Leadership
    • The Most Important Question a Father Can Ask Himself
    • The Dad the Best I Can Show

    475. To Break Through, Be Willing to Break Your Routine Nov 04, 2019
    Show notes

    You’ve heard the advice:

    • Wake up at 5 am and get your routine right
    • Take cold showers to spark up your creative brain
    • Have a routine to gain maximum productivity
    • Eat like a tadpole and not like a frog (what does that even mean?)

    These types of advice are not about doing the things themselves. Instead, the underlying truth is when you’re stuck, you should break your routine and try something new.


    474: Why Valuing People Over Transactions is Key to Success Nov 04, 2019
    Show notes

    In 2008, Dale Dupree found himself heading back home to help out at the family business.

    He never would have guessed that selling copiers would lay the foundation of his wildly successful career in B2B sales.

    Now, as the founder of The Sales Rebellion, Dale shares his and his father’s incredible story of triumph over tribulation and the importance of prioritizing relationships over transactions.

    Live from B2BSMX, Dale speaks to:

    • Why you should be open to exploring your territory
    • Leading with compassion
    • Building unbreakable bonds with your customers
    • Creating momentum through hope

    To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.


    473. How (& Why) to Create Unforgettable Moments for Your Employees Nov 04, 2019
    Show notes

    It’s not often that you hear a concept that totally blows you away.

    In this week's throwback episode, I share a conversation I had not too long ago with my co-host and podcast producer, James Carbary, Founder of Sweet Fish Media. He told me about how he’s building an “unscalable culture.”

    "I think so many leaders think about culture in terms of what they can do for everyone in their organization,” said James. “We think about having a stocked fridge, company picnics, a pool table in the center of the room, things that everyone in the organization can benefit from. I'm not vilifying that at all, but I think that it would be much more powerful if we as leaders started to create unforgettable experiences for individuals on our teams.”


    472. How This Dad Runs Toward Joy (Instead of Chasing Happiness) Nov 04, 2019
    Show notes

    It can be easy to default to chasing the next taste of happiness.

    Yet, why look for the next best thing when there are opportunities to harness joy everywhere you look.

    I get the chance to share my reasoning for running toward joy with Rob Roseman, the host of the Dad The Best I Can show, on the latest #TakeOverTuesday.

    Plus, we talk about:

    • Raising strong daughters and respectful sons
    • Learning from our parents
    • Teaching kids (and ourselves) to be thankful
    • The value in reading as a family

    Resources mentioned in this episode:

    • Seeking Wisdom Podcast
    • Building a StoryBrand with Donald Miller
    • Diary of a Wimpy Kid

    To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.


    471: What Makes a Great Chief Marketing Officer Nov 04, 2019
    Show notes

    The role of chief marketing officer (CMO) is incredibly important.

    It’s also often misunderstood.

    What does it look like to be a modern CMO?

    It looks like knowing your brand, embracing creativity, utilizing data, having a great attitude, and empowering others.

    And it’s certainly not easy.

    But it’s worth it.

    On today's throwback episode of #FlipMyFunnel, Alex Gobbi and Kira Mondrus, both CMOs of highly respected companies, share their expertise on how to embrace the role of chief marketing officer in the modern business world.


    470: Are You a Leader Or A Manager? Nov 04, 2019
    Show notes

    A lot of people have trouble differentiating whether they’re a leader or a manager. It’s not good or bad to be one or the other. They both are equally important.

    Here’s why:

    -Without good managers, we’d all just be daydreaming because leaders are dreamers.

    -Without good leaders, we wouldn’t know where we’re going.

    Andy Stanley, one of the best communicators of our time, defined a high-performance team like this: High-performance teams are comprised of people with extraordinary clarity around the what, why, and how along with a predisposition towards execution.


    469: How To Cut Through The Noise And Build Awareness Nov 04, 2019
    Show notes

    Have you ever wondered how your marketing strategy ballooned to something that is too complex and not tightly intertwined?

    Today, we’re bringing you a recap from one of the exclusive sessions at the 2019 B2B Sales & Marketing Exchange.

    In this session, Jeremy Middleton, Senior Director of Digital Marketing & Revenue Operations at Pramata, shared how his company took a step back to review how they built out, and refined, their ABM program. Jeremy reviews what they did and how they used a data-based approach to simplify their model, which increased efficiency, pipeline and deal speed, while unifying all data and decreasing spend.


    476: 5 Key Takeaways from Daniel Pink's 'To Sell Is Human' Nov 04, 2019
    Show notes

    Daniel Pink’s “To Sell is Human” is groundbreaking. In this throwback episode, Sangram breaks down five of the key lessons he’s learned from reading Pink’s book.


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