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    Arts

    Motion Hatch: Helping Motion Designers Do Better Business

    Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with.

    Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice.

    For more info on how to take control of your motion graphics career and to join our community of amazing, talented designers, head over to http://motionhatch.com.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    068: How to charge for motion design with Kyle Hamrick and Hayley Akins Jun 09, 2020
    Show notes

    Coming up with a budget for clients and knowing what to charge for your motion design work is a common point of confusion. To shed some light on this, I’ve brought on a special co-host to answer some tough questions on charging for your projects and building industry relationships.

    Kyle Hamrick is a motion designer and educator based in Kansas City. He hosts a weekly live show on YouTube with Evan Abrams, Motion Design Hotline. As a freelancer, Kyle creates everything from animated explainer videos to live event visuals; from IMAX documentaries to full graphics packages for professional sports franchises.

    How to charge for motion design

    Today, we get into how to determine what you charge prospective clients and how to understand their wants and needs. There’s no single answer here. Rather, there are many factors that all need to be considered.

    Determine how long a motion design project will take

    A particular challenge of freelancers is time management. Kyle and I recommend tracking your time. This will help you determine your actual productivity. It will also increase your efficiency and help you determine what your time is actually worth.

    Recognize the value you provide as a motion designer

    Most of all, it comes down to recognizing the value you provide. What you do helps others save time and make money. Understanding this leads to a mindset in which you can be of real service for your clients while earning the right compensation for what you do.

    In this episode
    • Factors to consider when determining clients’ budgets
    • Managing the challenges of time management as a freelancer
    • The importance of advocating for yourself when factors are outside of your control
    • How to know when to say no to a client
    • Building connections within your industry as a way to get referrals
    Quotes

    “If you want to be making $300,000 a year, then figure out what you need to be charging to do that. If you want to make $20,000 a year and spend most of your time surfing in Asia, figure out what you need to do that. That’s the thing about freelancing. You get to decide what these things mean for you.” [8:07]

    “You’re going to make mistakes and that’s okay. You’re going to underbid a project and regret it and be mad at yourself.” [11:08]

    “Don’t forget to advocate for yourself. Just because someone works at an agency does not necessarily mean they know what they’re doing. And just because someone works at a cool production company, they very well might know what they’re doing, but they’re too busy to pay attention to your project.” [25:23]

    “If you say yes to that crumby project today and then a really good project falls into your lap tomorrow, which one are you going to have to do? The one you already agreed to, right?” [36:47]

    Links

    Find Kyle Hamrick online

    Follow Kyle on Twitter | Linkedin | Instagram

    Motion Design Hotline

    Episode 47 with Evan Abrams

    Episode 64 with Blair Enns

    Wipster

    Loom

    Join the Client Quest Waitlist

    Thanks for Listening!

    To share your thoughts:

    • Leave a note in the comment section below.
    • Share this show on Twitter, Facebook, or Pinterest.

    To help out the show:

    • Leave an honest review on iTunes. Your ratings and reviews really help.
    • Subscribe on iTunes.

    Podcast music licensed by Big Waves

    sonosanctus.com

    dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.


    067: Make money with animated gifs w/ Annie Wong AKA Headexplodie May 26, 2020
    Show notes

    Commercial work pays the bills. But as motion designers and creatives we have tons of our own ideas. Today’s guest has a huge portfolio of her own personal work and animated gifs. Not only is this a creative outlet for her, but it has also led to many great paying jobs.

    Annie Wong, aka Headexplodie, is the creator of some really awesome work. She creates short-form videos, GIFs, stop motion, and other fun content for the digital world. Her creations have landed her work with some pretty big brands, such as Vans, Facebook, and the Washington Post. She even has over 2 billion views on Giphy. She tells us how making animated gifs has lead her to lots of opportunities and funny stories but has also helped her to get client work.

    Make Money with Animated Gifs

    Annie has mastered the process of letting her creations become her resume. With a platform like Giphy, Annie makes sure that she includes her contact information so potential clients can find her. By creating short little projects that are easy to share, you’re putting your talent further out in the world. For Annie, this is a fun and easy way to advertise her craft.

    Self Care as a Freelance Motion Designer is Important

    Creating the space you need for yourself and your personal work is a real challenge for freelancers. Annie knows the importance of setting this time aside for self-care. This isn’t always easy. Obviously, the more you work, the more you earn. But if you don’t take the time, you will pass up the opportunity to do what is actually truly important for yourself. In the end, self-care will allow you to create better work and serve yourself and your clients in a more present way.

    In this episode
    • Using platforms like Giphy to find client work.
    • How sharing your personal work can help you get noticed all over the world.
    • The kinds of projects that are both personal and easily shared.
    • Blending your client’s vision with your own personal style to create something that satisfies you both.
    • The difficulty of setting time aside to make your own creations.
    • Creating opportunities for self-care in a busy schedule.
    • Using Patreon to diversify your income and create a deeper connection with your supporters.
    • How to make money with animated gifs.
    Quotes

    “If it’s an art form that you enjoy doing, just creating short loopable animations, it’s just a really convenient and easy way for people to find your work.” [3:31]

    “It’s kind of a weird paradox to create something that is personal but shareable. I tend to lean towards emotions or experiences that I think just kind of relate to being human.” [8:42]

    “I can’t necessarily satisfy my personal creativity through client work. A lot of times, they will blend because clients will come to me wanting my style.” [15:17]

    “When you’re hustling for work, it’s easy to forget what value you bring to the world. People need artists. People need your fun and colorful and weird ideas.” [36:35]

    Links

    Find Annie Wong online

    Follow Annie on Instagram | Linkedin | Vimeo | Twitter

    Giphy

    The Artist’s Way by Julia Cameron

    The Untethered Soul by Michael A. Singer

    Perfect Day Exercise

    Patreon

    Related Episodes

    How to turn your Motion Design skills into smart income with YouTube with Premiere Gal

    How to use social media to get more clients with Golden Wolf

    How to use YouTube to grow your motion design business with Ben Marriott

    Thanks for Listening!

    To share your thoughts:

    • Leave a note in the comment section below.
    • Share this show on Twitter, Facebook, or Pinterest.

    To help out the show:

    • Leave an honest review on iTunes. Your ratings and reviews really help.
    • Subscribe on iTunes.

    Podcast music licensed by Big Waves

    sonosanctus.com

    dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.


    066: How to get motion design clients using your personal work w/ Nick DenBoer AKA Smearballs May 12, 2020
    Show notes

    We motion designers all feel like weirdos at times. Don’t fight it! It’s time to embrace what makes you unique and sets you apart. In fact, your surreal side can create its own opportunities. Today’s guest is in high demand precisely because of his weirdness. We chat about how personal work can get you big motion design clients.

    Nick DenBoer, AKA Smearballs, does a bit of everything. He’s a director, animator, editor, music producer, and remix artist. He’s worked on Conan and created unique music videos for deadmau5. Nick has worked on some very memorable projects for big brands including KFC and Old Spice.

    Personal work can get you big motion design clients

    We chat about what inspires Nick to create his unique personal work. Aside from fulfilling his artistic need to create, Nick credits his personal work with landing him commercial jobs. He doesn’t necessarily do personal work with this in mind. In fact, he thinks it may scare away as many opportunities as it creates. However, it also has landed him the type of clients who really appreciate what he has to offer.

    Setting client expectations in motion design

    As someone who works with a wide range of clients, Nick honed his process of explaining what he does. Describing your creative process and timeline is important for setting client expectations. So is maintaining regular communication throughout the project so they know what you’ve been up to.

    The value of creating a team of freelance motions designers

    When it comes to large or complex projects, Nick finds that it’s helpful to bring in specialists. However, being too specialized can slow down the project if something unexpected comes up. With that in mind, we talk about the value of having a team with a wide range of knowledge as well as experts on something very specific.

    In this episode
    • Using your personal work to highlight what makes your work unique
    • Making the important distinction between personal work and client work
    • How personal work can get you big motion design clients
    • Creating passion projects to stay in control of your career
    • Effectively explaining what you can do for eager clients
    • How to expand your team when working on complex projects
    • The value of both generalists and specialists
    • Concerns about not infringing on brand copyrights
    Quotes

    “I see my personal work as a business card…. People actually hire me because of that off-putting, weird, crazy stuff.” [6:32]

    “If you literally are in a financial position where you have to take every job, you lose control over your own career.” [13:42]

    “You need people who can put a whole project together and do everything from scratch and you also need specialists. So I think there’s shoes to fill in both realms. It’s not like one is better than the other.” [32:10]

    Links

    Find Nick DenBoer online

    Follow Nick on Instagram | Facebook | Twitter | Vimeo | YouTube


    065: How to use Instagram as a motion designer w/ Sam Burton Apr 28, 2020
    Show notes

    Social media is a powerful tool for getting your animations out there and finding more work as a freelancer. However, actually connecting with the right people is not a straightforward task. To clear up any confusion, We’ve brought on a freelance motion designer who has 25k followers on Instagram to share how to use Instagram as a motion graphic designer.

    How to make the jump into being a freelance motion designer

    Sam Burton is an expert in using Instagram to create opportunities for his freelance business. For the last 10 years, he has worked on a large variety of projects including animated commercials, broadcast design, and music videos.

    Sam and I chat about how he transitioned to freelance work. Sam didn’t make this change in a day. It was a gradual process where he did personal work on the side and built up contacts before resigning from his studio job.

    Using Instagram to get motion design opportunities

    While Sam started his Instagram channel as a way to share his work, it became much more. Now he uses it as a tool to find all sorts of work and collaborate with other motion designers. This led to vast opportunities Sam wouldn’t have found otherwise.

    Most important of all, Sam suggests just putting out work that you are passionate to create. This means ignoring the number of likes and followers you get. Focus on creating good work and you will get noticed.

    Know your motion graphics hashtags

    Sam also recommends knowing your hashtags. They are a great way to get your work in front of different eyes. Incorporating sound into your posts is also a way to stand out and connect with more people. Simply put, there are strategies you can use to set your animations apart and make it your own. This will naturally lead to more engagement and more work.

    In this episode
    • Factors to consider before making the jump into freelance work
    • Using Instagram as a networking tool
    • Why the numbers don’t matter as much as you might think on social media
    • Why it’s important to use the right hashtags to get your posts shared
    • Incorporating sound in your posts to create strategic partnerships
    • Using outside inspiration to set your animations apart and make them relevant
    • Balancing personal work with client work as a freelancer
    • The potential of other social media platforms to promote motion design work
    Quotes

    “You never quite know who’s going to see the work you’re putting on Instagram. It might lead to a job. It might not. But it might lead to a connection with someone you admire. It might lead to meeting up with some people at your next event. Everyone’s on it.” [8:18]

    “The work you put out there should be work that you enjoy making and that you’re inspired to do -- that brings you pleasure and joy.” [10:36]

    “Each hashtag puts your image into a whole other pool of work that can be seen by a whole different audience.” [16:01]

    “For potential clients and other studios, if they see you in a teacher role giving tips and advice, that shows you as more of an expert of your craft.” [34:38]

    Related links

    Find Sam Burton online

    Follow Sam on Instagram | Dribbble | Vimeo | Twitter

    Follow Motion Hatch on Instagram | Tiktok

    School of Motion Article on Instagram

    Motion Design Communities on Instagram

    • The Design Tip
    • Motion Lovers
    • Motion Designers
    • GFX.Mob
    • Motion Mob
    • Motion Graphics Inspiration
    • Motion Graphics Place
    • Graphics Daily
    • P L S U R
    • Motion Mood
    • Motion Mate
    • Buck

    Later

    Buffer

    Linktree

    Related episodes

    How to use LinkedIn to get direct clients with Mair Perkins

    How to use social media to get more clients with Golden Wolf

    Thanks for Listening!

    To share your thoughts:

    • Leave a note in the comment section below.
    • Share this show on Twitter, Facebook, or Pinterest.

    To help out the show:

    • Leave an honest review on iTunes. Your ratings and reviews really help.
    • Subscribe on iTunes.

    Podcast music licensed by Big Waves

    sonosanctus.com

    dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your ...


    064: How to price your work as a motion designer w/ Blair Enns Apr 14, 2020
    Show notes

    Most of us got into motion design because we like to create. But to stay in business, we need to know how to sell what we do and how to price your work as a motion designer. Selling can feel like a dirty word, but I’ve brought in a guest who explains how its actually a creative tool for offering great value to your clients. Many people have heard of Blair Enns from his book The Win Without Pitching Manifesto. He runs a sales-training organization for creative professionals. From public and private workshops to remote training, Blair strives to remove the stigma from sales.

    Selling your services as a motion designer.

    In this episode, Blair and I sat down to talk a lot about how to price your work as a motion designer. Blair explains why we need to stop shunning the whole notions of sales and start embracing it. This takes a shift in mindset where you recognize what unique skills you have to offer others.

    Niching down in your motion design business.

    To help with this, Blair feels that niching down is key. It allows you to narrow down what you have to offer. You’ll be able to help your customers in a way that sets you apart from the competition. However, Blair cautions that this is not the best plan for someone just starting their career.

    How to price your work as a motion designer using value-based pricing.

    We discuss the ins and outs of value-based pricing and how that applies to motion design. Blair describes how this will allow you to charge more when working directly with clients. When all is said and done, this is a great way to earn more than charging a project or day rate while still keeping clients happy.

    Is there something holding you back from charging your clients more? Let’s chat about it in the comments on the episode page!

    In this episode
    • How to change your mindset about sales
    • What happens when you niche down to become an expert
    • What it means to have value-based pricing as a motion designer
    • The four steps to the value-based conversation
    • Evaluating the risk in different pricing systems
    • Knowing when to say no to a potential client
    Quotes

    “We all know what it’s like to be on the buying side of a bad selling experience. I think most of us are scarred by that experience.” [3:26]

    “Do not look at selling as the act of talking people into things. I don’t think it’s your job to convince anybody of anything ever.” [4:44]

    “The benefit to the client is your incentives are now aligned. You’ve uncovered somebody who is willing to pay you not based on time or the deliverable, but on the outcome. You are effectively business partners.” [22:23]

    “The biggest mistake of pricing is thinking that there’s one right way to price.” [35:07]

    Links

    Find Blair Enns online

    Follow Blair on Twitter | Instagram | Linkedin

    The Win Without Pitching Manifesto

    Pricing Creativity

    Thanks for Listening!

    To share your thoughts:

    • Leave a note in the comment section below.
    • Share this show on Twitter, Facebook, or Pinterest.

    To help out the show:

    • Leave an honest review on iTunes. Your ratings and reviews really help.
    • Subscribe on iTunes.

    Podcast music licensed by Big Waves

    sonosanctus.com

    Dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.


    063: How to deal with anxiety during uncertain times w/ Dr Anna Symonds Mar 31, 2020
    Show notes

    With the worldwide coronavirus pandemic, life is full of uncertainty. This causes a lot of anxiety which is a real mental health burden. Being a freelancer right now adds another layer of unpredictability. To assist in navigating these unprecedented times, I’ve brought on a special guest to help us make sense of our concerns.

    Today, I’m talking with Dr. Anna Symonds, a clinical psychologist with Elysian Psychology in Nottinghamshire, UK. She is registered with the Health Care Professions Council (HCPC) and Chartered with the British Psychological Society. Dr. Symonds works with adults and children who have a wide range of conditions such as anxiety, depression, and OCD.

    Dr. Symonds shares some tips for dealing with uncertainty. Flexibility and adaptability are important parts of this. As freelancers, many of us have already honed these traits. Dr. Symonds explains how we can tap into these inner resources to cope with the ups and downs going on.

    There is so much anxiety-provoking uncertainty now. Dr. Symonds recommends focusing on the things we still have control over. This may be a good time to ground yourself by starting a project you’ve been putting off. Also, don’t forget that you can still control your thoughts. Dr. Symonds describes some mindset techniques to help with this.

    In this episode
    • Tips for handling stress around job uncertainty
    • Focusing on what we can control and sitting with our feelings
    • Why it’s more important than ever to avoid making social comparisons
    • How to stop catastrophizing and put things back into perspective
    • Dealing with the concerns we have for our loved ones
    • Resources to seek out if you’re concerned about your mental wellbeing
    • Using this time for much-needed self-reflection
    Quotes

    “We have to get ourselves to a position of acceptance that, from one day to the next, we’re not going to know how we feel. Maybe from one hour to the next. But being okay with that and not fighting it is hugely important.” [3:40]

    “It’s almost like a grief process really. You have to sit with the emotions that come up. There’s no running away from them.” [7:15]

    “Our thoughts can be very powerful. But be careful not to believe your thoughts. We have about 80,000 thoughts a day. I’d say that 90 percent of mine are a load of rubbish.” [16:00]

    “This is a big trigger for lots of things. Things that maybe we pushed down or not thought about for the last few years. Suddenly everything is coming up to the surface partly because we have time, but also because we’re all so triggered.” [25:37]

    Links

    Find Dr. Anna Symonds online

    Follow Dr. Symonds on Facebook | Instagram | Twitter | YouTube

    Elysian Psychology

    Thanks for Listening!

    To share your thoughts:

    • Leave a note in the comment section below.
    • Share this show on Twitter, Facebook, or Pinterest.

    To help out the show:

    • Leave an honest review on iTunes. Your ratings and reviews really help.
    • Subscribe on iTunes.

    Podcast music licensed by Big Waves

    sonosanctus.com

    dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.


    062: The number one thing that changed my motion design career w/ Hayley Akins Mar 17, 2020
    Show notes

    Today I want to talk to you about the number one thing that changed my motion design career. It’s masterminds! In case you don’t know what a mastermind is or you aren’t clear how they work, I’m here to tell you all about it.

    A mastermind is a peer support group where you can learn and grow together. I tell the story of how mastermind groups led me to where I am today. It really has made all the difference and I owe the existence of this podcast to it.

    So that you can get the most out of a support group, I share my top seven tips for masterminds. This ranges from having a consistent time for your meetings, using a professional facilitator, being honest and open, and asking specific questions. Masterminds also provide many opportunities for networking.

    How do you think a mastermind can help move your career forward? Let’s talk in the comments!

    If you want to join our Mograph Mastermind you can apply here.

    In this episode
    • How joining a mastermind changed my whole career for the better
    • The importance of consistency and commitment
    • How a host or facilitator can keep your mastermind on track
    • Why openness and vulnerability is a necessary part of any group
    • The role of masterminds to create networking connections
    Quotes

    “If it wasn’t for mastermind groups, I wouldn’t be speaking to you on this podcast.” [1:06]

    “When you’re building a new business or are in a big transition, having a support network is really vital to your success.” [3:59]

    “Everybody has imposter syndrome. It’s about being vulnerable in your work and our business and getting feedback from other people and opening up.” [7:17]

    Links

    Join the next Mograph mastermind!

    Location Indie

    Episode 38 with Donna McAvoy

    Episode 51 with Allison Butler

    Episode 53 with Chris Field

    Episode 46 with Jess & Christopher

    Thanks for Listening!

    To share your thoughts:

    • Leave a note in the comment section below.
    • Share this show on Twitter, Facebook, or Pinterest.

    To help out the show:

    • Leave an honest review on iTunes. Your ratings and reviews really help.
    • Subscribe on iTunes.

    Podcast music licensed by Big Waves

    sonosanctus.com

    dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.


    061: How to get into the tech industry as a motion designer w/ Sharon Harris Mar 03, 2020
    Show notes

    Tech companies are creating more and more opportunities for motion designers to work in UX design. Instead of the traditional studio work, this means working with one company on a specific product. But what does it mean to do this work and how is it different from other types of motion design?

    Sharon Harris is a senior motion designer at Google. As part of the Google design team, Sharon works with the editorial design platform, conducts interviews and podcasts, and arranges the annual design conference, SPAN.

    Today, Sharon and I speak about how to get into UX motion design and what it’s like working in the tech industry as a motion designer. As tech industries are utilizing motion design as part of the branding, the opportunities for motion designers are growing. As a result, it has become possible to work entirely within the tech industry creating UX/UI products.

    Sharon has found that working in tech is incredibly exciting. She is able to come up with many of the ideas for products and be more involved throughout the whole creative process. If this is something that you’d like to be a part of, Sharon provides some actionable tips on how to get involved.

    In this episode

    • Why Sharon moved from a career in advertising to tech
    • How motion designers can take advantage of the growing use of animations as branding elements
    • What it’s like working with one specific brand or product
    • Tips for finding work creating UX designs
    • Predictions for the future of UX/UI
    • How UX/UI design differs from advertising

    Quotes

    “Everything is interconnected. We don’t just think about what a button looks like, but how it moves, what is the spatial and hierarchical relationship, how it transforms. It’s about understanding the logic behind why we make those decisions.” [8:46]

    “There’s just so many things you can do. It’s a very exciting field. There’s never a dull moment” [11:14]

    “Stories move people. That’s what I see motion growing into more within tech.” [23:13]

    “It’s work that is touching millions of people. You don’t focus on something that is seen for a few seconds and then disappears in a month or two. This is stuff that is implemented and people use it every day.” [31:47]

    Links

    Follow Sharon Harris on Dribbble | Instagram

    Design.Google

    SPAN

    Episode 57: VR in Motion Design

    Thanks for Listening!

    To share your thoughts:

    • Leave a note in the comment section below.
    • Share this show on Twitter, Facebook, or Pinterest.

    To help out the show:

    • Leave an honest review on iTunes. Your ratings and reviews really help.
    • Subscribe on iTunes.

    Podcast music licensed by Big Waves

    sonosanctus.com

    dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

    Accessibility - Material Design

    Join the Motion Hatch Community

    The Freelance Contract Bundle


    060: How to use partnerships, strategy and content to get more clients w/ Philip Van Dusen Feb 18, 2020
    Show notes

    As motion designers, our primary goal is often centered on delivering our animations to clients. However, that’s not always enough to stay in business. Increasingly, there are more opportunities to work with clients beyond motion design and get involved in the design side of brand strategy. We also talk about how to use partnerships and content to get more clients.

    Philip VanDusen is the founder of Varhaal Brand Design, a brand strategy, design, and marketing agency in New Jersey. He also has a great YouTube channel where he shares his expertise on marketing design and entrepreneurship.

    Philip describes how we have the ability to play a huge role in marketing and brand strategy with motion design. This is an amazing, as well as lucrative, sphere to get involved in. Philip suggests that a way to stand out is to broaden your skill set into intellectual and strategic client partnerships. Simply put, motion designers need to be active business partners.

    If this sounds daunting, Philip has some good news. You don’t actually have to change much in your business to scale up. Philip explains how strategically collaborating with other creatives can increase what you have to offer without significantly changing the amount of work you need to do.

    Getting your name out there and making those connections can be intimidating. Philip talks about how he has met the people he works with. Masterminds and conferences are great ways to do this. So is content marketing. Philip explains how anyone can use this strategy to get their name out and start getting more work as a result.

    In this episode

    • Ways to stand out from the crowd as motion designers
    • Recognizing the need to adjust to changing times and situations to stay competitive
    • First steps to take to learn about communication and business strategy
    • The power of strategic collaboration to scale your business
    • Tips for making connections outside of your industry
    • The power of content marketing to build an authentic personal brand and connect with clients
    • How to use partnerships, strategy and content to get more clients
    • How creating free content can lead to important connections down the road

    Quotes

    “Design, and any kind of creative product or service, is getting increasingly commoditized. Part of that is due to the fact that we have a global economy and you can get creative services from anywhere and from any culture.” [2:28]

    “In order to survive in today’s creative economy, you really have to do more. You have to be more than just a motion designer. You have to try to nurture and develop a language of business.” [3:08]

    “It’s never a problem working the work. The problem is finding the work. If you can find the work, you can find people to work the work.” [10:37]

    “If you just share what you know, who you are, where you are, and what you’re learning, there are people who will benefit from that.” [26:05]

    “There’s a subliminal bank that you’re putting money into every time you put content out into the world. Where people find it valuable, they will start to put you -- your name, your personal brand, your presence -- on a shelf that is above everybody else.” [38:46]

    Links

    Find Philip VanDusen online

    Follow Philip on YouTube | Linkedin | Twitter | Pinterest | Facebook

    Creative Strategy and the Business of Design


    059: How to use YouTube to grow your motion design business w/ Ben Marriott Feb 03, 2020
    Show notes

    Creating tutorials is a great way to get your name out there and promote your work. Social media channels like YouTube are wonderful platforms for making this happen, but figuring out where to start can be a challenge. Today’s guest started his tutorial channel just under a year ago and he’s already amassed an incredible following.

    Ben Marriott is a freelance motion designer and YouTuber from Australia. Specializing in 2D design, Ben illustrates and animates short humorous videos and gifs to create tiny stories. He recently started his own YouTube channel where he posts tutorials and behind-the-scenes videos to share his how he does his work.

    Today, Ben and I chat about how you can use YouTube as a teaching platform to help grow your motion design business. If this is something you’d be interested in doing too, Ben explains why it’s easier to break into than many think. As Ben says, your unique voice and perspective can benefit others, even the topic has already been covered.

    We also discuss how to manage your use of social media in a stress-free way. It’s easy to get overwhelmed when promoting yourself online. To help you avoid this, Ben explains how you can use Instagram and other platforms successfully without posting every day.

    In this episode:

    • The benefits of creating tutorials to share your skills with others
    • What many motion designers want to learn about from others in the field
    • Using Bilibi to gain access to a Chinese audience
    • Posting to social media without letting it take over all your time
    • Why posting with consistency is essential to successfully using social media
    • Ben’s process for researching, making, and promoting his tutorials
    • How you can monetize your videos through sponsorships
    • Ben’s equipment recommendations for recording stellar tutorial videos

    Quotes

    “Anything I do to help myself grow an audience is going to make what I want to do in five years a lot easier.” [4:15]

    “It will fill up your whole day trying to post work that you’ve done. You’ll have no time to actually make any work.” [11:56]

    “Obviously the content has to be good, but if there’s no appealing thumbnail or title, no one will click on it.” [26:14]

    “Don’t think that everything is covered. Your opinion on something and your method of doing it, the way you communicate, might get through to different people.” [28:13]

    Links

    Find Ben Marriott online

    Follow Ben on Instagram | YouTube

    Episode 43 with Kelsey Brannan

    Matt Wilson

    Spark AR

    Social Blade

    Social Bluebook

    Getting Things Done by David Allen

    OBS

    Podcasting and Youtube Gear

    Canon M50

    Rhode Podcaster Mic

    Rhode Procaster Mic

    Blue Yeti Mic

    Scarlet 2i2 focusrite audio interface

    Thanks for Listening!

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    • Leave a note in the comment section below.
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    To help out the show:

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    Podcast music licensed by Big Waves

    sonosanctus.com

    dankoch.net

    Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.


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