Business Casual

Latest Episodes:

Doubling Down On Courses (While Everyone Abandons Them) Jan 08, 2026

Show notes

Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and insights you won't find in the podcast. I'm doubling down on courses while others abandon them because my pool audience isn't burned out on courses like business people are.

The Noisiest Brands Are Gonna Be The Winners Jan 07, 2026

Show notes

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. AI search is changing SEO by doing multiple searches per query instead of just one. The brands publishing the most content will win. Credit for this episode goes to TJ Robertson on TikTok.

Your Team Sucks Jan 06, 2026

Show notes

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I believe training your team in basic customer service is the easiest way to increase sales and most businesses are failing at it.

Anti-Scale, Cozy Creator, and Slow Content Jan 05, 2026

Show notes

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I clarify what "more" means for my word of the year and why I'm not choosing sides in the scale debate.

Frictionless SEO System Jan 04, 2026

Show notes

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I walk through my system for publishing SEO articles fast using AI as an assistant and real expertise as the foundation.

I Feel Like I Didn’t Get Anything Done Jan 03, 2026

Show notes

Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and content you won't find in the podcast. I explore why meetings feel unproductive even when they're valuable work and what it means to transition from maker to manager.

Random Business Thoughts Jan 02, 2026

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Sign up for my FREE newsletter 👉 https://giovanisci.com. I explore random business thoughts like killing our affiliate program, launching B2B book sales, and why publishing 287 podcast episodes brought zero growth.

The Future of My Business Jan 01, 2026

Show notes

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I'm scaling Swim University in 2026 by doing more of what works: daily content across platforms and perfecting our five core products to hit a million in revenue.

Season Finale (My Year In Review) Dec 31, 2025

Show notes

What went well and what didn't.

Performing a Self Inventory Dec 30, 2025

Show notes

What I do every week. What I can outsource and what I can keep doing.