Business Casual

Latest Episodes:

Getting SaaSy with Justin Jackson Mar 25, 2019

Show notes

"Internet stuntman" and long-time friend of the show Justin Jackson stops by to dive into what it takes to build a successful SaaS company. Justin's own company Transistor.fm (a podcast hosting platform) has reached over $8,000 in MRR in 8 months. How do you figure out how to price your product? How do you do stand out at a crowded market? And how the heck do you actually get your product to spread through word of mouth? This is a juicy one. Enjoy!

P.S. You can find Justin at JustinJackson.ca and Transistor.fm

P.P.S. Check out Jason Cohen's in-depth SaaS post that Justin talks about in this episode.

P.P.P.S. Have ya heard? Matt and Andrew have their own SaaS product called Lasso. "People like us use products like this!"

5 Questions: New Niches, Ethics and Selling Our Sites Mar 18, 2019

Show notes

It's listener question time! Matt and Andrew bring the A's to your Q's about everything from starting a site from scratch to the ethics of affiliate marketing. And what would it take to get Matt and Andrew to sell Swim University or Listen Money Matters? Thanks for submitting your questions and keep 'em coming. Enjoy!

P.S. Naturally, Matt talks a lot about his SEO course in this episode. Check it out at MoneyLab.co/SEO

P.P.S. Have you guessed what Andrew's secret niche site is? (He gives some big clues in this episode. But will he ever tell us outright?!)

In It For the Long Haul Mar 11, 2019

Show notes

It only took 15+ combined years for Matt and Andrew to "make it" as "entrepreneurs." And you can, too! Listen in on Matt and Andrew's beer-fueled trip down memory lane recapping the slumps, the wins and the eff-it-all moments on the loooooooong road to "success." Enjoy!

P.S. Andrew casually recommends checking out WP Engine: www.Moneylab.co/wpengine

P.P.S. This episode may or may not be brought to you by Little Caesars Pizza.

$180K In Business Expenses Mar 04, 2019

Show notes

Gotta spend money to make money, right? RIGHT? Matt and Andrew go over their business expenses from the past year and debate whether or not this old entrepreneur adage lives up to the hype. They talk real dollars and debate whether spending all that money in their business actually makes cents. Enjoy!

P.S. One thing that Matt's happy to spend money on? Email. Check out his Converkit experiment here: https://www.moneylab.co/email-funnels/

WE DID IT Feb 25, 2019

Show notes

Oh snap, it's here! Matt and Andrew have finally launched their SaaS product, Lasso (an affiliate link manager and monetizer for Wordpress sites). In this episode, they talk about the crazy-making process of bringing a SaaS product to market and how excited they are to start using this beautiful piece of software. Enjoy!

P.S. Read all about Lasso and the entire challenge at MoneyLab.co

Is My Business Safe? Feb 18, 2019

Show notes

It's 10 PM. Do you know where your income streams are? Running an online business means you're exposed to a lot of external forces, like algorithm updates, affiliate commission changes and even economic recessions. Matt and Andrew debate how to future-proof their businesses to protect against the unpredictable. Enjoy!

P.S. Sorry about the audio crackles in this one. Maybe Matt shouldn't eat pop rocks while recording.

Marketing Done Differently Feb 11, 2019

Show notes

It's no secret: Matt and Andrew love using Ahrefs. But they're more than just a kickass SaaS product: they're approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they're blowing up the traditional SaaS marketing model and debate what does and doesn't work in the online marketing world. Enjoy!

Read Tim's post about marketing here.

Funnels of Love Feb 04, 2019

Show notes

Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetizing the hell out of their lists? And is there a happy medium between selling consistently to your audience and selling out? Dive deep into their funnels and see what happens on the other side. Enjoy!

Lifesaving Systems Jan 28, 2019

Show notes

Asana, Google Drive, Intercom... Matt and Andrew get into the nitty gritty details about each system they use to run their business. It's the un-sexy truth behind their businesses that keeps things sane and saves a ton of time and money. Gotta trust The System, man. Enjoy!

Online Business...In Bed Jan 21, 2019

Show notes

Oooo we've got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past few years. Sometimes it's been amazing. Other times it's been harder than a Brangelina breakup. In this episode, they spill the tea on what works (and what doesn't) when it comes to working with the one you love. Enjoy!

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