Business Casual

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**Business Casual**

Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.

Latest Episodes:

My Facebook Ad Strategy for 2024 Jan 08, 2024

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I've struggled with running ads. But I have a plan to make it easier and more affordable. Let's break it down.

SEO Predictions for 2024 (Plus My Backlink Building Strategy) Jan 05, 2024

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I got 5 SEO predictions and 5 ways I'm building backlinks (organically) in 2024. Let's talk about it.

Improving My KPI Tracking for Marketing Success Jan 03, 2024

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I talk through the KPIs in my business that I want to track each month for 2024 and beyond. Let's discuss.

8 Ways to Improve Website Content (And Beat AI) Jan 01, 2024

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I brainstormed 8 ways to improve the written content on my website in 2024. Let's talk about it.

Let's Talk About The Future of This Podcast Dec 31, 2023

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Money Lab is back! But there's a new format. It's my sawdust. Let me explain...

Why I Deleted My Best-Performing Blog Posts Mar 13, 2023

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I deleted my posts because they don't get traffic. And it consolidates my link juice to the best posts. Let's talk about that.

My Online Business Time Machine Feb 27, 2023

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If I could tell myself in 2004 what I know now in 2023, I would’ve avoided burnout and built a successful, six-figure online business in half time it actually took.

2004 The Idea: Look, here’s the plan. You’re gonna buy this domain, but you won’t do jack shit with it. Then you’ll have to re-buy it for a higher price in a few years. So buy the domain and use it ASAP. Build the site using WordPress. Keep the design clean and make sure it loads really fast.
2009: The Blackhat SEO Phase: Don’t waste time building shitty backlinks to your shitty articles and don’t use anything called Unique Article Wizard. All you have to do is write the best articles on pool care and publish them consistently.
2011: The First YouTube Video: You need to make at least one video a week. Publish consistently. Try different video styles. You don’t need to be near a pool. Don’t give up on YouTube. Every week.
2013: The Podcast: Just keep writing articles and making videos. And stop making those infographics. They don’t work in the future. Your podcast won’t be huge, but it’ll be rewarding. Just stay focused on what your business does well.
2016: The Software Phase: Software will NEVER be your thing. You’ll attempt to create and sell software over the next few years and fail every time. All of that time would be better spent working on Swim University. And now Roasty and Brew Cabin.
2017: The Airport: There was 2017 Matt staring down at his phone on the verge of tears. He must’ve just read the Amazon email saying commissions were getting cut to the bone.
2004: The Future: You’re gonna make money selling banner ads and putting affiliate links on your site. But the most lucrative thing you’ll do is create and sell your own products. Stay in your wheelhouse. Write articles, produce videos and design graphics. In 2013, you will create an e-book on how to take care of a hot tub. You won’t know it, but that’ll be the most important moment in your business. Just build your website on WordPress, make it load fast, do some keyword research, and publish articles and videos around them. Then, make a few digital products, like ebooks and video courses. Promote them on every page. Make this your focus and treat affiliate commissions as a bonus. If you do this consistently, you’ll be successful in about 4 years or less.

My 6 Favorite SEO Tools in 2023 Feb 20, 2023

Show notes

Ahrefs (keyword research and tracking)
WP Engine & Cloudflare for fast, reliable hosting
Yoast or RankMath
WP Rocket with Imagify for Speed (with Carbonate theme)
Headline Analyzer to improve CTR
Jasper (writing better descriptions and intro hooks)
BONUS: ClearScope/Frase to give you a leg up

My 3 Profitable Business Templates Feb 13, 2023

Show notes

According to the U.S. Bureau of Labor Statistics, 65% of businesses fail in the first 10 years.

And one of the main reasons is money management. I'm going to show the 3 tasks I do every day to control money and boost profits.

My 3 Boring Business Tasks

Monthly Metrics
Business Budgeting
Job Journaling

These spreadsheet templates are available at MoneyLab.co/Resources

ChatGPT May Destroy SEO Feb 06, 2023

Show notes

The Rise of Chatbots and the Threat to SEO: How Chat GPT could change the game for search engines forever. In this episode, we dive into the world of Chatbots and how the development of advanced AI language models like Chat GPT could have a significant impact on the world of SEO. We discuss the potential benefits and drawbacks of this technology, and how it may change the way we think about optimizing content for search engines. - This description was written by ChatGPT 3

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