Business Casual

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**Business Casual**

Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.

Latest Episodes:

My Most Successful Accomplishments in 2025 Nov 10, 2025

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Sure, why don't you brag about it?

My 2026 Keyword Research Process Nov 09, 2025

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A follow-up to yesterday's episode.

My 2026 SEO Strategy Nov 08, 2025

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A 50,000-foot overview.

I Failed At Attending a Conference Nov 07, 2025

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What I liked, what I didn't like, what I would do again in the future.

AI Vs Directories Nov 06, 2025

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Have you ever considered having a directory of pool maintenance companies on your website?

My 2026 Money Model Nov 05, 2025

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I skimmed Alex Hormozi’s new book. I was already implementing a lot of these tactics.

I Need An Outlet Nov 04, 2025

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Meaning, something else to do besides business stuff.

What Would Happen If I Focused Long-Form YouTube Videos Only? Nov 03, 2025

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H/T Matt D'avella

Social Media Marketing Long Game Nov 02, 2025

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Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are the one who pops to mind.

One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?

BONUS: I Brewed a Beer on a Mountain For a Video Nov 01, 2025

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And it was freaking AWESOME!

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