Mintel Little Conversation

Latest Episodes:

Episode 75: What's behind successful challenger brand strategies? Aug 03, 2021

Show notes

In this episode of Mintel Little Conversation, host Andrew McDougall dives into the world of challenger brands—what drives them, what makes them successful, why we need them, and what more established brands can learn from them. They provide disruption beyond new product innovation and use storytelling to create communities around an untapped consumer need, from ingredients and packaging to brand ethos. Prioritising psychographics over demographics, agility and speed in decision making, and disrupting cultural norms by normalising new behaviours, learn about the strategies that drive success for indie brands.

Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care.

Guests: Lauren Goodsitt, Senior Global Beauty Analyst.

Simon Moriarty, Director, Mintel Trends, EMEA.

Episode 74: How to make better sustainability-driven business decisions Jul 19, 2021

Show notes

Following the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotters, and futurists to discuss the current state of global consumers' sustainability behaviours, preferences, and purchases. The question of whether or not the average consumer really cares about sustainability is an important one, but equally important is how much do consumers actually know about sustainability, and issues like climate change, single-use plastic, and solar energy, as that directly impacts how brands should develop new products, messaging strategies, and future planning. The consumer experts and brands strategists take us through the nuances of the data, including the impact of the 'sustainability gap', and offer advice and recommendations for brands and marketers that want to make better sustainability-driven decisions.

Download the free Mintel Sustainability Barometer 2021 at mintel.com/consumer-sustainability-barometer.

Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK.

Guests: Richard Cope, Senior Trends Consultant, Mintel Consulting.

Elysha Young, Manager, Mintel Trends, APAC.

Lisa Dubina, Senior Analyst, Culture and Identity, Mintel Reports US.

Episode 73: Patents: A crystal ball for brands and marketers Jul 06, 2021

Show notes

There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product innovation for brands and marketers. But what exactly is a patent and why/how should marketers pay more attention to them? In today's episode, host Edward Bergen welcomes two patent experts to discuss the insights brands can discover from patent filings to inform product innovation, competitive market analysis, and marketing strategy, and the impact patents have on the future of a range of industries including food, drink, beauty, financial services, and insurance.

Host: Edward Bergen, Consultant, Mintel.

Guests: Nigel Swycher, CEO and co-founder of Cipher, and Host of Cipher Vision podcast.

Neha Srivastava, Patent Analyst, Food, Drink, Beauty and Personal Care, Mintel.

To know more about Cipher, please visit https://cipher.ai/

To listen to Cipher Vision podcast, visit https://cipher.ai/podcast-cipher-vision/

Episode 72: What marketers need to know about Prime Day 2021 Jun 21, 2021

Show notes

As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour sale (June 21-22) faded due to a damaged company image and increased competition? Mintel retail, consumer, and competitive marketing experts discuss the significance of Prime Day, its impact on the evolution of the ecommerce sector and retail competition overall, as well as what the future holds for Amazon. Listen now to find out what brands and advertisers should take away from Prime Day 2021.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Diana Smith, Associate Director, Retail and eCommerce, Mintel Reports US.

Nick Carroll, Associate Director, Retail Research, Mintel Reports UK.

Lierin Ehmke, Omnichannel Content Manager, Mintel Comperemedia.

Episode 71: Managing expectations: Consumers, brands, and data privacy Jun 10, 2021

Show notes

Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers' privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in different categories and what challenges lie ahead.

Host: Matthew Crabbe, Director of Mintel Trends, APAC.

Guests: Rebecca McGrath, Senior Media Analyst, Mintel Reports UK.

Alex Milinazzo, Trends Analyst, Americas.

Pongsanguan Jiradechakul, Lifestyles Analyst, Mintel Reports Thailand.

Episode 70: The future of cities May 31, 2021

Show notes

The pandemic has altered a lot about how people live, but also where they live. Lockdowns, restrictions, and indefinite work-from-home policies are forcing consumers to change their behaviours which is accelerating timelines and expanding the realm of possibility of where home is. When it comes to cities and how they are used, the consumer mindset is changing. In this week's episode, futurists and consumer trend strategists discuss whether or not the concept - and fundamental appeal - of a city centre is now obsolete, how cities must evolve to meet new demands from consumers, communities, and economies, and the opportunities this creates for brands to assume bigger roles in consumers' lives. If the concept of home is expanding to include work, then will cities revert back to being hubs for entertainment, learning, and play? Listen now to find out.

Host: Elysha Young, Trends Manager, APAC.

Guests: Richard Cope, Senior Trends Consultant, EMEA.

Diana Kelter, Senior Trends Analyst, Americas.

Matthew Crabbe, Director of Mintel Trends, APAC.

Episode 69: Vices: Moderation, mental health, community, and culture May 13, 2021

Show notes

Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into indulging our vices in order to make it through. Today, we're revisiting that conversation. With some economies opening up and regaining a bit of normalcy, meanwhile, others are experiencing devastating third waves and stalled vaccination programs, how consumers are managing their mental health, finding catharsis, and redefining their sense of community and culture is important now more than ever. And vices have an important role to play - from indulgent food and drink to enticing gaming and gambling. The question is, how do marketers identify their brand's role in all of this? Listen now to find out.

Host: Edward Bergen, Consultant, EMEA.

Guests: John Poelking, Senior Gaming Analyst, Mintel Reports US.

Marcia Mogelonsky, Director of Insight, Mintel Food and Drink.

Jonny Forsyth, Associate Director, Mintel Food and Drink.

Episode 68: Changes in the social media landscape and the impact on marketing strategy Apr 26, 2021

Show notes

When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests : John Poelking, Senior Gaming Analyst, Mintel Reports US.

Rebecca McGrath, Senior Media Analyst, Mintel Reports UK.

Laura Ziemer, AVP, Marketing Intelligence Advisory.

Episode 67: Mental health: What consumers want and how brands navigate the landscape Apr 12, 2021

Show notes

Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. In this episode, host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic landscape of mental health awareness and action from the consumer perspective. With the majority of consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out!

Host: Edward Bergen, Consultant.

Guests: Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US,

Alex Becket, Associate Director, Food and Drink,

Andrew McDougall, Associate Director, Beauty.

Episode 66: 2021 Consumer Trends: What's driving consumer behaviour Mar 30, 2021

Show notes

On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology. They share some of the behind-the-scenes of the trend forecasting process and the profound impact the pandemic has had - and continues to have. This one is a must-listen for marketers as they develop post-COVID-19 strategies for the short, medium, and long term.

Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care.

Guests: Simon Moriarty, Director of Mintel Trends, EMEA,

Alex Beckett, Associate Director, Food and Drink,

Richard Hopping, Global Household Analyst.

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