Measure Success Podcast

Latest Episodes:

Using AI to stop crime before it starts with Sentinel CEO David Selinger Jul 12, 2022

Show notes

In This Episode:

There are plenty of home security companies out there that will alert you when someone has already begun breaking into your house. But what if that approach was actually the opposite of how to stop crime? What if preventing crime from happening in the first place requires something different than the market is accustomed to?

Our latest guest, Dave "Selly" Selinger, has been building a company that answers those questions. After working directly with Jeff Bezos and launching a multi-billion real estate brokerage, Redfin, Dave is now revolutionizing the home security industry with his latest venture, Deep Sentinel.

Tune into the full episode for more about the core problem Dave's company is solving, how his business's approach is so different from traditional security companies, why profit margin isn't always the biggest driver of a company's success, and some of Dave's tactics that have helped him get ahead in business and in life.

Here's a Glimpse of What You'll Learn:

More about Dave's company, Deep Sentinel, and how it's turning the home security industry on its head by using "deep learning" AI technology
How being a "tech geek" has driven Dave's career, and why he fell in love with the concept of deep learning AI as a tool to do good in the world
Details about Dave's strategic plan for Deep Sentinel, and why the company's profit margin is so drastically different from the profit margins of a company like ADT
The top obstacle Dave struggles with in his business
The lessons Dave learned working at Amazon and Redfin, and how he uses them in his career now
Why data is more important than ego
The power of speed-reading, and how it helped Dave get ahead at Stanford
Dave's advice for running weekly meetings that actually get things done
The most important measure of success for Deep Sentinel
How Dave measures success in his personal and family life
The most impactful failures in Dave's life

Resources Mentioned in This Episode:

Dave's company, Deep Sentinel
Dave Selinger on LinkedIn
Deep Sentinel on Twitter
Deep Sentinel on Facebook
Deep Sentinel on Instagram
"The Seven Principles for Making Marriage Work" by John M. Gottman and Nan Silver
"Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins
"The SPEED of Trust: The One Thing that Changes Everything" by Stephen M.R. Covey
40 Strategy
Contact 40 Strategy
Carl J. Cox on LinkedIn
Short bio: Meet Dave "Selly" Selinger. After working directly with Jeff Bezos and launching a multi-billion real estate brokerage Redfin, he's now revolutionizing the home security industry with his latest venture – Deep Sentinel.
Picture: attached
Book Titles (if applicable): n/a
Website: https://www.deepsentinel.com/
LinkedIn: https://www.linkedin.com/in/selly/
Twitter: https://twitter.com/deep_sentinel
Facebook: https://www.facebook.com/deepsentinel/
Instagram: https://www.instagram.com/deepsentinel/

Turning a Side Hustle into a Full-Time Small Business, with Jonathan Kaylor Jul 05, 2022

Show notes

Jonathan Kaylor is a Midwest native, and his family have called the Pacific NW home since 2013. For nearly two decades, Jonathan led Customer Service and Inside Sales Teams for Banking, Manufacturing, and Distribution companies. Through Passages to Success, Jonathan is excited to be a student, storyteller, and advocate for Entrepreneurs and Small Business Owners. Outside of the BOB, Jonathan can be found enjoying coffee, beer, or wine, while sitting at the piano, strumming his guitar or cooking a great meal with friends and family.

Website: https://bizoverbeer.com/
LinkedIn: https://www.linkedin.com/in/jonathankaylor/
Twitter:
Facebook: https://www.facebook.com/bizoverbeer/

Instagram: https://www.instagram.com/bizoverbeer/

In This Episode:

Taking the dive from the corporate world into entrepreneurship is perhaps more popular than ever, especially after the COVID-19 pandemic. But to turn a side hustle into a viable business, entrepreneurs need community, knowledge about potential pitfalls, and confidence to take the plunge.

Our guest this week is one who made that jump: Jonathan Kaylor led customer service and inside sales teams for banking, manufacturing, and distribution companies for nearly two decades. Now, through his Passages to Success business networking community, he's a student, storyteller, and advocate for entrepreneurs and small business owners.

Tune into the full episode for more about the most common challenges small business owners face, the advice Jonathan gives to those who have reached a plateau in their business growth, why building a superior company culture is so important to actually scaling a business, and more.

Here's a Glimpse of What You'll Learn:

How Jonathan's "Business Over Beer" podcast was born, and how the COVID-19 pandemic changed his business model
Why Jonathan's focus has been on micro-enterprise businesses and side hustlers, especially when they've reached a "plateau"
The two biggest challenges Jonathan sees small business owners struggling with
Why business growth and business culture are inextricably linked
The "invisible weight" that small business owners and CEOs carry around
How Jonathan measures success with his community of small business owners
What gave Jonathan the confidence to leave the corporate world and start his podcast and business
The boundaries Jonathan has set outside of work, and how those help him measure success in his personal life

Resources Mentioned in This Episode:

Business Over Beer Podcast
TH3 Entertainment
Jonathan Kaylor on LinkedIn
Business Over Beer on Facebook
"Together: The Healing Power of Human Connection in a Sometimes Lonely World" by Vivek H. Murthy, MD
"The Great Gatsby" by F. Scott Fitzgerald
40 Strategy
Contact 40 Strategy
Carl J. Cox on LinkedIn

Why Strategy? Here are 3 components to a successful strategic plan, with Carl J. Cox Jun 27, 2022

Show notes

In This Episode:

Do you ever feel like the business growth you want is just out of reach? That you and your team are wasting time on activities that don't move the needle? Or that you don't know how to leverage your data, your people, or your processes to scale more quickly?

What you need is a strategy—but that word gets thrown around a lot. In this episode, host Carl J. Cox explains what makes a successful strategic plan, what causes them to fail, and why strategy is the most critical component to growth.

Tune into the full episode to learn more about how to design a business strategy that will actually get done, why your organization needs to nail down the "how" as much as the "where," and processes you can incorporate to make sure your strategic initiatives are on the right track.

Here's a Glimpse of What You'll Learn:

Some of the stats around how often strategies fail
More about Carl's background in business, including why he spent years just "keeping his head down," and how he learned the hard way from those lessons
The 3 components of a successful strategic plan
Why it's so powerful to have goals that are a little "audacious"
The difference between operational and strategic plans
Why 40-60% of strategic potential is lost in the execution phase
The cadence of check-in meetings; Carl recommends to ensure accountability
More about the 7-step CAPTAIN process that Carl takes businesses through in order to create and execute a successful strategic plan
Why flexibility is such an important component of a strong strategy

Resources Mentioned In This Episode:

40 Strategy
Contact 40 Strategy
Carl J. Cox on LinkedIn
"Endure: How to Work Hard, Outlast, and Keep Hammering" by Cameron Hanes

How to use your life's narrative to grow your business, with 10-time bestselling author Divya Parekh Jun 14, 2022

Show notes

In This Episode:

As a business leader, you have a unique story, message, and offering to the world. Actually clarifying what value you bring—and communicating it to your ideal audience—can be difficult. But writing a book can be a powerful tool to do exactly that.

Our guest this week is an expert in that field: Divya Parekh is a 10-time #1 bestselling author who combines her years of neuro-leadership, writing experience, and positioning coaching to help high-achieving business leaders uncover their potential, build confidence in their life's narrative, and write authority-building books so they get recognized as the trusted leader in their industry.

Tune into the full episode for more on how business leaders can use writing to clarify their offerings and value, how they can use books to expand their influence and impact, an inside look at the creative process of writing a bestselling book, and more.

Here's a Glimpse of What You'll Learn:

How Divya got into the publishing and book-writing world, and how she uses her talent to help business owners communicate their unique message
Why being a lifelong learner has helped Divya in her career as an author
The power of writing in both the personal realm, and the professional, including how it can help business owners clarify what they offer, their core value, and more
The balance for an author between creative control over a manuscript and taking advice from publishing experts
How writing a book can help entrepreneurs garner speaking engagements and increase their influence
More about Divya's goal to impact a million people in her career, and how she measures her progress towards that goal
Why it's impossible to perform at your "peak" every day, plus Divya's advice for how to deal with the inevitable failures that you'll eventually have to overcome
More about Divya's morning routine and time management strategies
How Divya measures success in her personal life

Resources Mentioned in This Episode:

Putting the 'K' Back in KPIs, with Carl J. Cox Jun 07, 2022

Show notes

In This Episode:

Not all goals are created equally. And not all measurements FOR those goals are created equally.

If you're a business leader, you're probably already tracking plenty of key performance indicators. But how do you know which ones are actually the most important? How do you ensure you're measuring key performance indicators that are… well, key?

In this episode, host Carl J. Cox takes you through a simple process for determining which KPIs are actually relevant to your organization and goals. Through this process, you can illuminate (and start to track) the most critical performance indicators, so you can reach your goals faster and drive the most impact.

Tune into the full episode for more about how to choose the KPIs that will drive your business forward, top pitfalls organizations experience around measuring their goal progress, advice on how many strategic goals a company should pursue at a time, and more.

Here's a Glimpse of What You'll Learn:

The baseball analogy that can help us understand why business leaders don't meet their goals
What Key Performance Indicators are, and why they don't always have to be financial measures
How many KPIs a business should have for each of its strategic goals
How many strategic goals / outcomes a business should focus on at a time
The top reason why companies fail at meeting their KPIs
How to determine what will "move the dial" for each of your organization's strategic goals
Real-life examples of how to evaluate actions and decisions to determine if they're bringing your organization closer to your long-term goals
Why less is sometimes more when it comes to choosing your performance indicators (and the number of goals to pursue)
Why the best KPIs to measure are usually the ones that aren't already being tracked within businesses' current systems

Resources Mentioned in This Episode:

Backstories to Success, with Sally A Curtis May 31, 2022

Show notes

In This Episode:

Have you ever stared at a blank page, cursor blinking away, and struggled to come up with content that will grow your business? We live in a 24/7 digital world, and content is more important than ever. But as a business leader, it never feels like you have the time to sit down and actually create it.

The latest guest on the Measure Success podcast, Sally A. Curtis, is here to share some good news: you've probably already created exactly what you need.

Sally A. Curtis is a content repurposing wiz, speaker, radio/TV and podcast host, speaker bureau owner, connector, and mother. She's passionate about amplifying her clients through content repurposing, building their brand equity, and positioning them as the expert in their market.

Tune into the full episode for more about how to repurpose content you already have into "bite-sized" pieces, why it's so important to listen to what clients are already asking for when you're building your business's services, and strategies Sally's used to build a strong work-life balance.

Here's a Glimpse of What You'll Learn:

How Sally was able to build her business based off what people were already asking her to do
What it means for a business owner to be "too close" to their content, plus more about Sally's process for turning huge content pieces like books into small, bite-sized pieces of content that can elevate a business or brand
Why Sally says her work is like being in a personal development seminar every single day
More about Sally's professional background, including why she's always had a side hustle
The three arms of Sally's business, and how she sees each of those growing in the future
Why connection is one of the top challenges Sally faces as an entrepreneur
How Sally measures success, plus the strategies she uses to reach a "steady" point within her business
The role that discipline plays in Sally's life, and how those boundaries have helped her build a more balanced life
The difference between "being" and "doing" and why Sally draws such a firm line between the two when she first starts a day
The power of "little moments," and how they serve as the framework for success in Sally's personal life
Which book taught Sally what her specific "genius" was, how she used that to refine her business, and the one word she'd use to describe her work and life

Resources Mentioned in This Episode:

Creating a more Kindli social network, with founder Martin Diamond May 24, 2022

Show notes

In This Episode:

Social media dominates our current digital landscape—but is that a good or bad thing?

Someone who's trying to tip those scales more towards positivity is Martin Diamond, the latest guest on the Measure Success Podcast. He chats with host Carl J. Cox about the downfalls of current social media platforms, and how the mission of his current work is to solve those societal problems.

Martin is the sole Founder and CEO of Kindli, a new "no-hate" social media app that focuses on positivity. He's a serial entrepreneur with experience in many industries, including technology, social media, consumer products, hospitality, and law, and has over 30 years of experience as a sole founder/CEO of his own companies.

Listen to the full episode for more on what makes Kindli different from other social media platforms, the holes in the landscape that Martin hopes the app will fill, his inspiration behind starting the company, what routines have helped bolster Martin's work as an entrepreneur, and more.

Here's a Glimpse of What You'll Learn:

What was missing in the current social media landscape, and how Martin hopes his platform, Kindli, will fill those gaps
More about the problems with fake accounts on social media, and why they're contributing to the "new battleground" of today's digital era
How Kindli's platform is different from other social platforms, and why everyone has to go through a specific authentication process before they can unlock all the app's features
More about the Kindli platform's oversight over users' content
Why Martin chose to ban political content and conversations on the Kindli platform
How Martin grew the Kindli platform, including which celebrities were involved
Why purpose is more important to Martin now than money, plus how he measures Kindli's success
Why the power of routine and regimentation has been so important in Martin's life and work
How Martin measures success in his personal life, and how he "turns off the clock" when he's done working
The book Martin would recommend—and why it's not actually a business book

Resources Mentioned in This Episode:

Kindli website
Martin Diamond on LinkedIn
Martin Diamond on Kindli
Constitutional Law (Hornbooks) by John E. Nowak and Ronald D. Rotunda
40 Strategy
Contact 40 Strategy
Carl J. Cox on LinkedIn

Angel funding with an authentic impact, by founder Steve Walsh May 17, 2022

Show notes

In This Episode:

If you're a startup founder and have ever wondered about the ins and outs of angel investing—when it could be right for your company, what makes it different from other types of investing, and why it can be so beneficial to your growth—this episode is for you.

In this episode of the Measure Success Podcast, host Carl J. Cox chats with Steve Walsh, the founder of Hands On Angel LLC. He is an entrepreneur and angel investor with a 20+-year executive portfolio across the sales, marketing and operations divisions of some of the largest technology and media companies, including Comcast & Cox Communications.

For more on what early-stage startup founders should look for in an angel investor, some common misconceptions CEOs might have about investors, and details about all the different types of startup investment (and which could be right for your company), tune into the full episode.

Here's a Glimpse of What You'll Learn:

Some of the most common challenges Steve says he sees startups struggling with
The mindset shifts that early-stage startup founders need to make in order to succeed and scale
Why Steve believes being "overly candid" is helpful in business
The biggest misconception that startup founders have about venture capital and investment
The differences among angel investors, venture capitalists, and private equity
When it's time for a founder to give up 51% ownership
What Steve enjoys the most about his work with startup founders
Why the hardest thing you'll ever do is start, plus Steve's advice for how to "bet on yourself"
How Steve measures his business's success
The methods Steve uses to maintain a healthy mind, body, and spirit, and why that balance helps him in business
The book that changed the way Steve looks at the investment community

Resources Mentioned in This Episode:

Steve's company, Hands On Angel
Steve Walsh on LinkedIn
"Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000" by Jason Calacanis
40 Strategy
Contact 40 Strategy
Carl J. Cox on LinkedIn

Radical ideas to improve employee retention, by Lizabeth Wesely-Casella May 03, 2022

Show notes

In This Episode:

Struggling businesses are often tempted to look outside their own walls for advice and strategic help. But in reality, the answers are often a lot closer than executives realize. They often come from people who already work there. And when consultants can listen to what those employees have to say and help leaders implement strategies using their feedback, it can lead to truly lasting organizational change.

The latest guest on the Measure Success Podcast, Lizabeth Wesely-Casella, is an expert on how to leverage employees' institutional knowledge in order to improve a business's trajectory. She has more than 20 years of consulting experience, and is the Founder and CEO of L-12 Services, a Washington DC firm focused on internal communications and organizational development. She works with businesses to improve workflow, processes, and culture by leveraging the institutional knowledge of existing team members.

Tune into the full episode for more on the key questions Lizabeth's firm asks her clients' employees in order to establish improvement plans, where she sees employees wasting the most time at work, and what she says is the key to creating an environment in which employees enjoy their work.

Here's a Glimpse of What You'll Learn:

How Lizabeth's company uses relationship building and culture in order to improve companies' processes and systems
Lizabeth's advice for managing the chaos of staffing changes, and how to prevent the same issues from cropping up over and over again
Some of the questions Lizbeth's firm asks companies' employees in order to establish priorities, create a strategy, and help the business move forward
Why being a great listener is a prerequisite for being a great leader
How Lizbeth's firm analyzes employees' responses when they point fingers at coworkers or a boss, and how she uses those responses to learn what a company's core issues are
What Lizbeth says is the key to employees enjoying their work
Segments of work in which employees waste the most time on, according to what Lizabeth's firm has found
The quantitative and qualitative ways to measure success that Lizabeth uses for her own company, and for her clients
Lizabeth's secret ingredient to creating balance in her life, plus more on what a "nappucino" is

How to step out of entrepreneurial poverty, with bestselling author Mike Michalowicz Apr 26, 2022

Show notes

In This Episode:

If you're an entrepreneur who's ever hit "rock bottom" (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he's learned along the way to serve business leaders who might be on a similar journey.

Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, Fix This Next, and one of his newest books, Get Different. He's also a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.

Tune into the full episode to hear more about Mike's personal journey (from bankruptcy to bestselling author), what some top mistakes that he sees entrepreneurs making in their own businesses, and Mike's personal and professional strategies for measuring success.

Here's a Glimpse of What You'll Learn:

What "entrepreneurial poverty" means
Why it's important for entrepreneurs to keep a "profit first" mentality and not necessarily "reinvest" profits back into the business
Which of Mike's books he had the best time writing
Which of Mike's books he thinks has had the biggest impact on the world
How Mike measures success as a business owner, as an author, and in his personal life
More about Mike's "rock bottom" and how he uses the lessons from that experience to help serve entrepreneurs now
The type of brain science Mike has been studying recently (beyond the behavioral psychology he integrates into his books)

Resources Mentioned in This Episode:

Mikemotorbike.com
Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Clockwork: Design Your Business to Run Itself by Mike Michalowicz
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz
40 Strategy
Contact 40 Strategy
Carl J. Cox on LinkedIn

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