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    Entrepreneurship

    Measure Success Podcast

    This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

    The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

    Carl is the author of Lost at CEO, An Entrepreneur’s Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

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    Latest Episodes:
    Build A Winning Culture With Proven Leadership Jun 11, 2024
    Show notes

    🎙️ In this episode of Measure Success, we sit down with David Kitchen, founder of Edge Leadership Academy, to explore the 5 Cs of leadership: Character, Consistency, Commitment, Creativity, and Communication.

    David explains how these principles can simplify high performance and help you build a strong, trust-driven culture.

    Whether you're a small business owner or a corporate executive, these insights are designed to be practical and easy to implement. Tune in and start applying these strategies today!

    Did you know that we now have a daily, 4-minute podcast that shares business expert's tips on increasing the value of your business? Interested in having the podcast delivered to your email? Sign up here.

    Connect with David:

    Website: https://www.edgeleadershipacademy.com

    LinkedIn: https://www.linkedin.com/in/coachdkitch/

    Facebook: https://www.facebook.com/EdgeLeadershipAcademy/

    Instagram: https://www.instagram.com/CoachDKitch/?hl=en

    Twitter: https://twitter.com/CoachDkitch

    📚 Read The Pyramid: A System for Developing Tomorrow's Leaders Today: https://a.co/d/6z9mupQ

    #CarlJCox #40Strategy #MeasureSuccessPodcast #DavidKitchen #LeadershipDevelopment #StrategicLeadership #BusinessPodcast #strategy

    Why You Need Press Releases in the Digital Age Jun 04, 2024
    Show notes

    Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today's digital age.

    In this episode, you'll learn:

    • The enduring value of press releases in building trust and credibility.

    • How to effectively distribute press releases to reach your target audience.

    • Real-life success stories and practical tips from Mickie's extensive experience.

    Mickie shares invaluable insights on how press releases can drive sales and enhance your brand's presence. Don't miss out on these expert strategies to elevate your business!

    Connect with Mickie:

    Website: https://www.ereleases.com/

    LinkedIn: https://www.linkedin.com/in/publicity/

    Facebook: https://www.facebook.com/ereleases.press.release.distribution

    Twitter: https://twitter.com/ereleases

    📚 Read the Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention

    https://a.co/d/0knhk7F

    #PressReleases #BusinessGrowth #Entrepreneurship #MickieKennedy #MeasureSuccessPodcast #ApplePodcasts

    Surprising Strategies For Professional Growth May 28, 2024
    Show notes

    Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of building a multifaceted platform designed to empower others to reach their full potential. In this episode, Olivia talks about her philosophy on achieving success both personally and professionally, how to redefine goals as you grow, and the importance of strategic planning in business.

    Episode Highlights:

    • Introduction to Olivia Atkin - Discover how Olivia's business, Achieving Success LLC, helps individuals define and achieve their success in various realms, from podcasting to professional development.

    • Olivia's Business Philosophy - Learn about the core principles that drive Olivia's approach to consulting and coaching, focusing on continuous growth and strategic adaptation.

    • In-depth Discussion on Podcasting - Olivia talks about the specifics of entering the podcasting space, including setting goals, understanding the 'why' behind your podcast, and strategic planning for continuous improvement.

    • The Impact of Mentorship and Networking - Olivia emphasizes the role of mentorship and networking in personal and career development, sharing practical advice for building a supportive network.

    • Q&A with Carl J. Cox - Olivia answers Carl's questions on overcoming common challenges faced by her clients and shares her methods for ensuring business success and personal fulfillment.

    Listen and Learn:

    • How to continuously refine your definition of success.

    • Strategies for effective personal and business growth.

    • The importance of transparency and presence in leadership.

    Where to find Olivia: Website: https://achieving-success.com/

    LinkedIn: https://www.linkedin.com/in/oliviaatkin/

    Achieving Success LinkedIn: https://www.linkedin.com/company/achieving-success-llc

    Facebook: https://www.facebook.com/AchievingSuccess0

    Twitter: @_achievingsuccess

    Achieving Success in Career Development Book Link: https://achieving-success.com/book/ and https://he.kendallhunt.com/product/achieving-success-career-development

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

    For more insights from Olivia and other thought leaders, subscribe to the Measure Success Podcast. Tune in for more episodes that help you navigate the complexities of business and personal growth.

    Surprising Reasons Why EQ Matters More Than IQ May 21, 2024
    Show notes

    Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week's episode of the Measure Success Podcast. Listen as they discuss the transformative power of emotional intelligence (EQ) in our rapidly changing world, as Phil shares his expert insights on adapting to technological advancements and societal shifts.

    In This Episode, You'll Discover:

    • Why emotional intelligence is crucial for both personal and professional success.

    • Strategies to enhance your emotional intelligence to thrive in the face of global changes.

    • Insights from Phil's extensive research on EQ versus IQ and their impact on achieving success.

    • Real-world examples of how leading companies like Apple integrate EQ into their operations.

    Don't miss this episode filled with actionable tips and thought-provoking discussions designed to empower you to navigate the complexities of modern life with greater emotional intelligence.

    Where to find Phil:

    💬 Chat with Phil

    ⛓ LinkedIn: https://www.linkedin.com/in/philipjpjohnson/

    📘 Read Phil's book: The Servant Warrior Leader: https://www.amazon.com/stores/Phil-Johnson/author/B007P4UYJ6?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

    Maximize Your Business Value Before A Sale May 14, 2024
    Show notes

    In this episode of the Measure Success Podcast, Addison Adams, an experienced M&A attorney, joins us to share his expertise on the complexities of buying and selling businesses. Addison offers practical advice on preparing your business for sale, avoiding legal pitfalls, and understanding the risks and rewards of earn outs. He also covers the new Corporate Transparency Act and its implications for business owners.

    Listen in to learn how to protect your business and maximize its value during a sale.

    Are you leaving money on the table? Did you know that company owners typically sell for 57% less than their potential value?

    Our $4M Strategies™ REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple.

    https://app.smartsheet.com/b/form/8e4a8997fe3e4479ba477ad4dddc29bb

    Check out the full episode now!

    Where to find Addison:

    Website: https://www.adamscorporatelaw.com/about-us/addison-k-adams/

    LinkedIn: https://www.linkedin.com/in/addisonadams

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

    Proven Ways To Increase Sales May 07, 2024
    Show notes

    In this episode of the Measure Success Podcast, Carl Cox talks with Branden Cobb, a fractional CMO with a proven track record of helping businesses grow. Branden dives into the specific marketing challenges faced by small to medium-sized companies and shares how fractional marketing can be a game-changer for achieving quick results.

    Listen to learn practical tips for increasing sales, creating an effective marketing funnel, and aligning your team for success. Don't miss out on these insights that can transform your business!

    Tune in now!

    Where to find Branden:

    Website: www.MarketingExec.us

    LinkedIn: https://www.linkedin.com/in/brandencobb1/

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

    How to Innovate and Thrive Amidst Market Uncertainty Apr 30, 2024
    Show notes

    Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life.

    In This Episode, You'll Discover:

    • How to identify and combat cognitive biases in decision-making.

    • Insights into Sheldon's 'DIRECT' framework for tackling uncertainty.

    • The role of generative AI in redefining business strategies.

    • Practical tips for applying these insights in your daily life and business.

    Listen and Learn: Uncover the secrets to making smarter, more informed decisions that can steer you and your organization towards success in unpredictable times. Sheldon's expertise will enlighten you on not just how to make decisions, but how to make the right decisions.

    Tune in now to start mastering the art of decision-making in the ever-uncertain business landscape!

    Where to find Sheldon:

    Website: https://www.a440mgt.com/who-we-are

    LinkedIn: https://www.linkedin.com/in/sheldon-b-37739114/

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

    Why Comfort is the Enemy of Personal Growth Apr 23, 2024
    Show notes

    In this episode, we break down how discomfort can fuel team growth and business success. Learn why stepping out of your comfort zone is crucial for unlocking your team's full potential. Our guest shares key insights on balancing personal success with professional impact and why small teams are often the key to big results.

    Don't miss these actionable takeaways for leaders and business owners alike.

    Click here to Take our free Risk/Value Assessment!

    Listen now on Measure Success Podcast and discover how discomfort can lead to success.

    Dane's Resources:

    LinkedIn: https://www.linkedin.com/in/danegroeneveld/

    Dane's website: https://thefutureofteamwork.com/

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

    Listening: Proven Key to Social Media Success Apr 16, 2024
    Show notes

    In this Measure Success Podcast episode, Vladimer Botsvadze reveals how you can reach a global audience at $0 cost. With social media dominating consumer attention, Vladimer explains why traditional advertising is no longer necessary for building a powerful brand.

    Listen in to learn how companies like Tesla are thriving without spending on ads, and why showing gratitude and curiosity can be game-changers for your marketing strategy.

    Tune in now and start rethinking how you connect with your customers!

    Subscribe and set notifications to our YouTube Channel.

    Where to find Vladimer:

    www.vladimerbotsvadze.com

    www.linkedin.com/in/vladimerbotsvadze

    www.instagram.com/vladimerbotsvadze

    www.facebook.com/vladimerbotsvadze

    www.twitter.com/vladobotsvadze

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

    Mastering How To Unlock Business Growth Apr 09, 2024
    Show notes

    Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of JVZoo.com and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership.

    In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary insights on overcoming industry barriers, championing customer service, and the meticulous balance between personal life and professional ambition.

    Key Takeaways:

    • Laura's inspiring transition from performing arts to corporate excellence.

    • Strategies for leveraging affiliate marketing to scale your business.

    • The art of strategic planning for sustainable growth.

    • Cultivating a culture of accountability and innovative leadership.

    Laura's story is not just about career transformation; it's a testament to the power of vision, determination, and strategic action in achieving success. Her insights are invaluable for anyone looking to elevate their business strategy, leadership skills, or searching for the motivation to turn their visions into reality.

    Don't miss out on this episode filled with actionable insights and the inspiring journey of a woman who rewrote the rules to master the game of business success.

    🎧 Listen, learn, and be inspired as you embark on your journey to success with the Measure Success Podcast. Subscribe and stay tuned for more episodes that bring you closer to your goals.

    #MeasureSuccessPodcast #LauraCasselman #BusinessStrategy #Leadership #SuccessJourney #Entrepreneurship #AffiliateMarketing

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