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    Entrepreneurship

    Measure Success Podcast

    This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

    The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

    Carl is the author of Lost at CEO, An Entrepreneur’s Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

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    Latest Episodes:
    How Authentic Persuasion Leads to Sales Wins Sep 17, 2024
    Show notes

    In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding people, not just products, is the key to driving sales in today's world. Learn how to build trust, overcome buyer hesitation, and scale your sales team with a human-first approach.

    Listen now to discover actionable strategies for making authentic connections and improving your sales process. Tune in to learn how to transform your sales strategy today!

    πŸ†“ Get a Free Copy of "Motivating a Sales Team": https://46508179.fs1.hubspotusercontent-na1.net/hubfs/46508179/A%20Sales%20Consultants%20Guide%20to%20Motivating%20Your%20Sales%20Team%20_Jason%20Cutter%20-%20ebook.pdf

    Where to find Jason:

    Website: https://www.sellingeffectiveness.com/

    LinkedIn: https://www.linkedin.com/in/jascut/

    Facebook: https://www.facebook.com/jason.cutter.948

    Instagram: https://www.instagram.com/jasonmcutter/

    Twitter: https://twitter.com/jasoncutter9

    πŸ“– Read "Selling With Authentic Persuasion": https://www.authenticpersuasion.com/

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    πŸ“– Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    How To Scale Your Business with Outsourcing Sep 10, 2024
    Show notes

    In this episode of Measure Success, Carl J. Cox talks with Joe Rare, an outsourcing expert who runs multiple businesses entirely with virtual assistants. Joe reveals his journey from traditional business operations to a fully outsourced model, sharing the strategies that have allowed him to scale efficiently.

    Tune in to hear Joe's approach to creating a remote work culture, managing teams across the globe, and the key benefits of outsourcing. If you're looking to optimize your business operations, this episode is a must-listen.

    Catch the full episode and discover how to take your business to the next level with the power of virtual assistants.

    Want to know how VA's work with 40 Strategy? Let's meet.

    Where to find Joe:

    Website: https://www.level9virtual.com/

    LinkedIn: https://www.linkedin.com/in/joerare/

    Facebook https://www.facebook.com/joerare/

    Instagram https://www.instagram.com/joerare/

    Twitter https://twitter.com/joerare

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    πŸ“– Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    How To Transform Your Business In 6 Months Sep 03, 2024
    Show notes

    In this episode of the Measure Success Podcast, we talk with Michaelangelo Gerardi, who scaled his fitness business to over $1M without any paid ads.

    Michaelangelo reveals how he transitioned from physical therapy to online coaching, helping over 100 coaches achieve six-figure incomes in under six months.

    Tune in to learn his strategies for leveraging organic content and consistency to build a successful business.

    Don't miss this episode packed with actionable insights!

    Connect with Michaelangelo:

    Website: https://www.gerardiperformance.com/

    LinkedIn: https://www.linkedin.com/in/michaelangelo-gerardi- a043b3189/

    Facebook: https://www.facebook.com/michael.gerardi.12

    Instagram: https://www.instagram.com/gerardiperformance

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    πŸ“– Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    Uplifting Success: Mark J. Silverman's Secrets Aug 27, 2024
    Show notes

    In this episode of Measure Success, we explore the incredible journey of Mark J. Silverman, who went from being homeless to becoming a successful entrepreneur and executive coach. Mark shares how he overcame significant challenges and built a thriving career. This episode offers valuable insights into resilience, leadership, and strategic growth. Don't miss out on Mark's inspiring story and practical advice.

    Tune in now to learn strategies that can transform your life and business!

    Subscribe and set notifications to our YouTube Channel.

    Connect with Mark:

    Website: http://www.markjsilverman.com/

    LinkedIn: https://www.linkedin.com/in/mark22102/

    Facebook: https://www.facebook.com/mark.silverman.54/

    Instagram: https://www.instagram.com/markjsilverman/

    Twitter: https://twitter.com/mjaysilverman?lang=en

    πŸ“š Mark's books: https://www.markjsilverman.com/books

    - The Rising Leader Handbook

    - The Difference: Essays on Loss, Courage, and Personal Transformation

    - Only 10s 2.0: Confront Your To-Do List, Transform Your Life

    - and many more

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    πŸ“– Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    How To Mitigate Cyber Risks: Rick Jordan Aug 20, 2024
    Show notes

    In this episode, Rick Jordan, CEO of Reach Out IT, shares his journey from startup to public company by prioritizing cybersecurity.

    He discusses why he chose to go public, the challenges of scaling an IT business, and the importance of cybersecurity training for small and medium-sized businesses.

    Rick's insights offer valuable lessons for anyone looking to grow their business while staying secure. Don't miss this episode if you want to learn how to protect and scale your business effectively.

    What are the risks are in your IT strategy? Take our $4M Strategyβ„’ Risk Assessment to find out!

    Connect with Rick:

    Website: https://www.rickjordan.tv

    LinkedIn: https://www.linkedin.com/in/mrrickjordan/

    Instagram: https://www.instagram.com/mrrickjordan/

    Twitter: https://twitter.com/mrrickjordan

    πŸ“š Read "Situational Ethics: What Would You Do?": https://a.co/d/655gsMi


    More Sales Psychology With Expert Nicole Cramer Aug 13, 2024
    Show notes

    In this episode of the Measure Success Podcast, we explore the fascinating journey of Nicole Cramer, who transitioned from a 15-year career as a high school math teacher to becoming a leading sales coach.

    Nicole dives deep into the concept of relationship selling and why it's more effective than transactional approaches. She offers actionable insights on how to use sales psychology to better connect with clients and achieve lasting success.

    Tune in to discover how you can apply these strategies to your own business and boost your sales performance. Don't miss this valuable conversation!

    Where to find Nicole:

    Website: www.thenicolecramer.com

    LinkedIn: https://www.linkedin.com/in/thenicolecramer/

    Instagram: https://www.instagram.com/thenicolecramer/

    Subscribe to our YouTube channel.


    Transform Your Business: Proven Strategies for Growth Aug 06, 2024
    Show notes

    In this episode of Measure Success, host Carl J. Cox sits down with Zach Carlin, a former athlete who transitioned into a successful entrepreneur. Zach discusses his journey from professional sports to mastering gym ownership and consulting for top companies.

    Key Takeaways:

    • The power of intentional responsibility.

    • Leveraging customer feedback for growth.

    • The importance of systems and processes.

    Listen now to gain valuable insights and strategies to scale your business effectively. Don't miss this inspiring conversation!

    Subscribe & set notifications to our YouTube channel.

    Connect with Zach: https://www.linkedin.com/in/zach-carlin-799955228/

    #BusinessGrowth #Entrepreneurship #Leadership #BusinessStrategies #MeasureSuccessPodcast


    What Happens With Being 'We' Leaders: Kyle McDowell Jul 30, 2024
    Show notes

    In this episode of the Measure Success Podcast, Carl J Cox interviews Kyle McDowell, former senior executive and best-selling author of "Begin with We." Kyle discusses his "10 We's" principles that drive cultural transformation.

    Key Takeaways:

    • Embed the "10 We's" in your corporate culture.

    • Foster a collaborative environment using Kyle's practical tips.

    • Insights from leading 15,000 employees at a Fortune 10 company.

    Subscribe to our YouTube channel.

    Connect with Kyle:

    Website: https://kylemcdowellinc.com

    LinkedIn: https://www.linkedin.com/in/kylemcdowellinc/

    Facebook https://www.facebook.com/KyleMcDowellInc/

    Instagram https://www.instagram.com/kylemcdowellinc/

    Twitter https://twitter.com/KyleMcDowellInc

    Get Kyle's book, Begin With WE–10 Principles for Building and Sustaining a Culture of Excellence: https://a.co/d/07Nibos

    Kyle's principles can help you build a thriving and collaborative workplace. Don't forget to subscribe and leave a review!


    From Small Business To Big Success: Gino Barbaro's Story Jun 25, 2024
    Show notes

    Join us on this invigorating journey on the Measure Success Podcast as our host, Carl J. Cox, engages with the multifaceted entrepreneur and investor, Gino Barbaro. Gino brings a treasure trove of insights from his expansive career in real estate and his philosophical approach to business and life.

    πŸ”‘ Key Highlights:

    • Real Estate Ventures: Dive into Gino's experience growing a real estate portfolio worth $280 million, encompassing over 2,000 multifamily units. Discover the challenges and victories that have shaped his career.

    • Entrepreneurial Wisdom: Gino shares invaluable lessons on overcoming adversities and leveraging personal growth to achieve professional success.

    • Family and Business: Learn how Gino balances a thriving business with a rich family life, and how his personal values influence his professional decisions.

    πŸ“š Gino also discusses his bestselling books, including Wheelbarrow Profits and The Honey Bee, and provides actionable advice for entrepreneurs aspiring to scale their ventures and personal growth.

    🌟 Whether you're an aspiring entrepreneur or a seasoned business owner, Gino's stories and strategies are bound to inspire and equip you with the mindset to thrive in your endeavors.

    Where to find Gino:

    https://jakeandgino.com/about-gino-barbaro/

    https://www.linkedin.com/in/gino-barbaro-03973b4b/

    https://www.facebook.com/jakeandgino

    https://www.instagram.com/jakeandgino/

    https://that1agency.com/

    πŸ“˜ Featured Books:

    "Wheelbarrow Profits": https://a.co/d/fBcfCcP

    "The Honey Bee": https://a.co/d/572dCwa

    "Creative Cash": https://a.co/d/fSqCQuO

    "The Multifamily Investing booklet": https://a.co/d/c62j24L

    Subscribe to our YouTube channel.

    #carljcox #40strategy #ginobarbaro #measuresuccesspodcast #owner #entrepreuner


    Cody Adent Reveals Secrets to Business Triumph Jun 18, 2024
    Show notes

    Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first business at 19, and now leading as the president and CFO of Vibrant Management.

    In our discussion, Cody reveals the pivotal experiences that shaped his professional path and personal philosophy. He opens up about the challenges and triumphs of his entrepreneurial journey, the lessons learned from transitioning into a professional speaker, and the importance of seizing every moment.

    Whether you're an aspiring entrepreneur or looking to find more freedom in your personal and professional life, Cody's insights are sure to inspire and guide you towards mastering your own moments.

    Don't miss this engaging conversation filled with practical tips for success and personal fulfillment!

    Connect with Cody:

    Website: https://thevibrantteam.com/ LinkedIn: https://www.linkedin.com/in/codyadent/ Instagram: https://www.instagram.com/cody_adent/ Twitter: https://twitter.com/cody_adent

    πŸ“š Read Winning the Moment: https://www.amazon.com/Winning-Moment-Blueprint-Mindset-Focus/dp/1642255629

    #carljcox #codyadent #measuresuccess #40strategy #entrepreneur #thevibrantteam #CFO #owner


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