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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Calculating LTV -- Paul Orlando // USC May 20, 2023
    Show notes

    Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LTV is often a highly sought after number. Rather than a single, static number, understanding LTV starts with understanding the behavior of your customer segments. Today Paul takes us through the process of calculating LTV. Show Notes

    Connect With:

    • Paul Orlando: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted May 19, 2023
    Show notes

    Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts. Show Notes

    Connect With:

    • Rick Elmore: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Handwriting AI -- Rick Elmore // Simply Noted May 18, 2023
    Show notes

    Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever they want to send them. Today, Rick talks about handwriting AI. Show Notes

    Connect With:

    • Rick Elmore: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Automating Personalization -- Rick Elmore // Simply Noted May 17, 2023
    Show notes

    Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to be the best way to cut through all the noise. Today, Rick talks about automating personalization. Show Notes

    Connect With:

    • Rick Elmore: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    No-Code Community Engagement Techniques -- Steve Hartert // Jotform May 16, 2023
    Show notes

    Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. Monitoring your community’s conversations helps you to understand their interests and needs. But, taking action and providing valuable solutions is crucial to driving community engagement, and that’s where no-code automation becomes incredibly useful. Today, Steve discusses no-code community engagement techniques. Show Notes

    Connect With:

    • Steve Hartert: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging no-code Tech to Maximize Productivity -- Steve Hartert // Jotform May 15, 2023
    Show notes

    Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. No-code technology is a game-changer when it comes to maximizing productivity. It allows individuals and businesses to quickly create and automate tasks without the need for extensive programming knowledge or waiting for developers to create solutions. Today, Steve discusses leveraging no-code technology to maximize productivity. Show Notes

    Connect With:

    • Steve Hartert: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Profitable Channel for Brands of All Sizes -- Robert Glazer // Acceleration Partners May 14, 2023
    Show notes

    Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate and partner programs make them inherently low-risk. With the technology available today, businesses at any level can easily set up a profitable affiliate program. Today, Robert talks about making partnership marketing profitable for brands of all sizes. Show Notes

    Connect With:

    • Robert Glazer: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Partnership Marketing Scalable? -- Robert Glazer // Acceleration Partners May 13, 2023
    Show notes

    Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management tasks are handed off to SEOs and PPC persons, they don’t get enough attention. For companies looking to scale these programs successfully, a dedicated individual or team is recommended. Today, Robert talks about how to make partnership marketing scalable. Show Notes

    Connect With:

    • Robert Glazer: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Diversify Your Marketing Portfolio with Partnerships -- Robert Glazer // Acceleration Partners May 12, 2023
    Show notes

    Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to retreat to paying for outcomes. As marketing budgets continue to get tighter and digital auction prices soar, marketers will need to make some drastic changes to their portfolios. Today, Robert talks about diversifying your marketing portfolio with partnerships. Show Notes

    Connect With:

    • Robert Glazer: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Brands and Creators are Investing More Into Video Content -- Sterling Jackson // Aspire May 11, 2023
    Show notes

    Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. Video has a unique ability to engage viewers and convey a brand's message in a way that other forms of content simply can't match. Plus, with the ability to repurpose video content across multiple channels, it's a cost-effective investment in any brand's marketing strategy. Today, Sterling discusses why brands and creators are investing more in video content. Show Notes

    Connect With:

    • Sterling Jackson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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