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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur May 30, 2023
    Show notes

    Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generate immediate visibility and traffic to your website or landing page. However, to achieve sustainable growth, it's important to adopt a comprehensive marketing strategy that incorporates multiple channels and tactics. Today, Chris discusses why optimizing PPC is not how you grow. Show Notes

    Connect With:

    • Chris Nawrocki: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing's Demise in the Digital Age -- Chris Nawrocki // Heur May 29, 2023
    Show notes

    Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. Recent updates, such as Apple's iOS update and the removal of third-party cookies by Google, have impacted the ability to serve media at scale and profitably. These developments raise questions about what marketing truly encompasses in the current digital landscape. Today, Chris discusses marketing's demise in the digital age. Show Notes

    Connect With:

    • Chris Nawrocki: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Adding Audio to Your Content -- Tal Florentin // Summurai May 28, 2023
    Show notes

    Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that you can add audio into your content. Show Notes

    Connect With:

    • Tal Florentin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Repurposing Text with Audio -- Tal Florentin // Summurai May 27, 2023
    Show notes

    Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to it. Today, Tal talks about the process of repurposing text with audio. Show Notes

    Connect With:

    • Tal Florentin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Podcast & Streaming Audio Marketing -- Tal Florentin // Summurai May 26, 2023
    Show notes

    Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Tal talks about the podcast and streaming audio landscape. Show Notes

    Connect With:

    • Tal Florentin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Globalization in Technology Marketing -- Dan Radu // Macro May 25, 2023
    Show notes

    Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. Thanks to the reach of digital marketing, businesses can connect with customers from every corner of the globe and establish a strong global presence. However, this shift towards globalization has also created the need for remote teams to work together effectively, regardless of their physical location. Today, Dan discusses globalization in technology marketing. Show Notes

    Connect With:

    • Dan Radu: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future of the Marketing Profession -- Dan Radu // Macro May 24, 2023
    Show notes

    Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. As AI technology and automation continue to impact the marketing profession, it is important to remember that the fundamentals of marketing remain the same. While the practices and skill sets required may evolve, understanding the customer's needs and desires will always be essential. Today, Dan discusses the future of the marketing profession. Show Notes

    Connect With:

    • Dan Radu: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Are Your Leads Humans or Bots? -- Alex Makarski // Clickmakers.io May 23, 2023
    Show notes

    Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. While there are ways to mitigate the impact of bots, it's difficult to completely exclude them. Therefore, it's crucial to have a reliable validation mechanism to ensure you’re feeding the ad network algorithms clean and reliable conversion data. Today, Alex discusses whether your leads are humans or bots. Show Notes

    Connect With:

    • Alex Makarski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Whoever Has the Most Data Wins -- Alex Makarski // Clickmakers.io May 22, 2023
    Show notes

    Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. The more data you have, the better you can understand your customers and optimize your media buying efforts for maximum impact. Yet, collecting data is not enough; it must be effectively fed back into the media buying platform to enable learning and revenue optimization. Today, Alex discusses his theory that whoever has the most data wins. Show Notes

    Connect With:

    • Alex Makarski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Calculating CAC -- Paul Orlando // USC May 21, 2023
    Show notes

    USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your customer acquisition costs. Show Notes

    Connect With:

    • Paul Orlando: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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