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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The Delicate Art Of Balancing Marketing Automation Jul 14, 2024
    Show notes

    Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing marketing automation alongside human insight, businesses can leverage data effectively and optimize their strategies for success. It's the synergy between technology and human expertise that drives truly impactful marketing automation programs. Today, Karl discusses the delicate art of balancing marketing automation.

    Connect With:

    • Karl Van Buren: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ranking Trust, Privacy, Affordability, And Personalization Jul 13, 2024
    Show notes

    Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it greatly influences purchasing decisions. Leveraging technology and first-party data presents brands with an opportunity to cultivate trust and deliver highly personalized experiences, fostering strong brand loyalty. Today, Spencer discusses ranking trust, privacy, affordability, and personalization.

    Connect With:

    • Spencer Burke: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Consumers Want From Brands Jul 12, 2024
    Show notes

    Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands.

    Connect With:

    • Spencer Burke: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The World Of Marketing Outside Of AI Jul 11, 2024
    Show notes

    VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show Notes

    Connect With:

    • Mariam Asmar: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Collaborative & AI challenges For Marketers Jul 10, 2024
    Show notes

    VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show Notes

    Connect With:

    • Mariam Asmar: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Executive View Of Marketplace Marketing Measurement Jul 09, 2024
    Show notes

    VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing business. Discover how identifying your brand differentiators can set you apart in the market. Show Notes

    Connect With:

    • Jed Clevenger: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Indeed Measures Marketing To Fuel Career Success Jul 08, 2024
    Show notes

    VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Discover how Indeed, the world's leading job site, utilizes analytics to enhance job search experiences globally. Gain insights into the importance of data-driven decisions in optimizing marketing efforts for career success. Show Notes

    Connect With:

    • Jed Clevenger: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Prepping For An AI-Driven Landscape Jul 07, 2024
    Show notes

    Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-centric approach and strategically adopt technology to empower customers in shaping their journey. Establishing a foundation for collecting contextual data is crucial for effective scaling in the evolving AI landscape. Today, Allie discusses prepping for an AI-driven landscape. Show Notes

    Connect With:

    • Allie Kelly: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Marketing Needs A Data Shift Jul 06, 2024
    Show notes

    Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Today, Allie discusses why marketing needs a data shift. Show Notes

    Connect With:

    • Allie Kelly: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Healthy Corporate Culture & Promoting Diversity & Inclusion Jul 05, 2024
    Show notes

    Heather Cook, Founder of Creative Maven, delves into building healthy corporate culture and promoting diversity and inclusion. She shares insights on marketing strategy, consulting, and training, along with emphasizing the importance of personal development skills. Show Notes

    Connect With:

    • Heather Cook: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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