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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Hyper-Personalization Is The Future Of Customer Service Jul 24, 2024
    Show notes

    Aigo.ai, one of the few companies globally with extensive experience in Cognitive AI, has been refining a highly intelligent and hyper-personalized Chatbot for large enterprise customers over the past 15 years. Peter Voss, the Founder/CEO/Chief Scientist at AGI Innovations & Aigo.ai, delves into the future of customer service through hyper-personalization in this episode. Show Notes

    Connect With:

    • Peter Voss: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data Jul 23, 2024
    Show notes

    VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how understanding your competitors can enhance your marketing efforts and the importance of identifying your brand differentiators. Join Tim as he shares insights on navigating the evolving landscape of marketing post the elimination of 3rd-party data. Show Notes

    Connect With:

    • Tim Glomb: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Marketers Need To Start Gathering Psychographic Data About Customer Intent Jul 22, 2024
    Show notes

    Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show Notes

    Connect With:

    • Tim Glomb: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Influencer Marketing & SEO As offensive Tools Jul 21, 2024
    Show notes

    Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. Beyond the readily apparent competitive nature of SEO, influencer marketing also plays a strategic role in the startup landscape. Increased visibility and a compelling brand narrative crafted through influencer marketing can make startups more attractive to venture capitalists seeking promising investment opportunities. Today, Drew discusses how influencer marketing and SEO can be offensive tools.

    Connect With:

    • Drew Moffitt: LinkedIn // Website
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging AI To Scale Content Marketing Jul 20, 2024
    Show notes

    Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. For Kumospace, a company creating a new category in the market, established marketing tactics often prove ineffective. This demands an innovative approach, leading them to prioritize high-engagement channels like TikTok, alongside content marketing to forge meaningful connections with their target audience. Today, Drew discusses leveraging AI to scale content marketing.

    Connect With:

    • Drew Moffitt: LinkedIn // Website
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant Jul 19, 2024
    Show notes

    Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cashback from national and local brands when they shop with digital gift cards. Show Notes

    Connect With:

    • Brendan Grove: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Avoid Building A Product You Can't Market Jul 18, 2024
    Show notes

    Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing challenges. Prizeout, an advertising and financial technology company, specializes in putting money back into people's pockets through brand-funded offers available to various partners. Learn from Brendan about the strategies and insights needed to navigate the product development phase successfully and ensure alignment with market demands. Show Notes

    Connect With:

    • Brendan Grove: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unlocking Hidden Data Within Customer Calls Jul 17, 2024
    Show notes

    Laura Beussman, SVP of Marketing at CallRail, discusses unlocking hidden data within customer calls. CallRail, an AI-powered lead intelligence platform, enables businesses to confidently track and attribute each lead's marketing journey, manage all communication channels, and optimize marketing efforts using AI insights. Laura shares insights on leveraging technology for automated analysis of customer call data, integrating call data with marketing analytics, the impact of sentiment analysis, best practices for data privacy compliance, and applying customer call analysis to develop targeted marketing campaigns and enhance customer engagement. Show Notes

    Connect With:

    • Laura Beussman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding & Optimizing The Lead Journey Jul 16, 2024
    Show notes

    Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success. Show Notes

    Connect With:

    • Laura Beussman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Quantitative and Qualitative Wins In B2B Marketing Jul 15, 2024
    Show notes

    Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. In B2B marketing, achieving efficiency, saving time, saving money, and improving performance are top priorities. While quantitative data provides valuable insights into trends, quantitative data is equally important to ensure we're addressing customer pain points effectively. Today, Karl discusses qualitative and quantitative wins in B2B marketing.

    Connect With:

    • Karl Van Buren: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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