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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The Surging Importance Of Retail Media Networks Nov 11, 2024
    Show notes

    Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode. Show Notes

    Connect With:

    • Jared Luskin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Effective Mobile Marketing & Attribution Nov 10, 2024
    Show notes

    President and GM - North America at AppsFlyer, Brian Quinn, delves into effective mobile marketing and attribution strategies. By leveraging advanced measurement, data analytics, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their business and customers. Explore more about AppsFlyer's innovative solutions and how they empower creators and technology partners to enhance customer relationships at www.appsflyer.com. Show Notes

    Connect With:

    • Brian Quinn: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Employing A Powerful AI-Driven Marketing Strategy Nov 09, 2024
    Show notes

    President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their business and customers. Show Notes

    Connect With:

    • Brian Quinn: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Consumer Engagement Is Evolving Nov 08, 2024
    Show notes

    Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode. Show Notes

    Connect With:

    • Scott Donation: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Fueling Fandom & Creating Better Advertising Experiences Nov 07, 2024
    Show notes

    Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagement using proprietary AI. Scott delves into the realm of competitive intelligence and marketing strategies, emphasizing the importance of understanding competitors to enhance your marketing business. Discover how engaging with perceived competitors can help identify your brand differentiators and elevate your marketing approach. Fueling fandom & creating better advertising experiences is the focus of today's discussion with Scott Donaton. Show Notes

    Connect With:

    • Scott Donation: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Don't Sleep On Retail Media Networks Nov 06, 2024
    Show notes

    CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show Notes

    Connect With:

    • Scott McDonald: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Attention Measurement In The Real World Nov 05, 2024
    Show notes

    CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation revolved around the evolution of attention measurement in marketing, with a focus on the importance of using science-based approaches. Scott emphasized the need for a combination of art and science, and highlighted the limitations of viewability metrics. He also discussed the challenges of measuring attention, including the need for a consistent methodology and data source, and the importance of differentiating attention from emotion measurement. This episode concludes with Scott stressing the importance of understanding attention as a threshold variable that needs to be met for an ad to be effective. Show Notes

    Connect With:

    • Scott McDonald: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Benefits & Challenges Of Implementing Contextual Advertising Nov 04, 2024
    Show notes

    President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content. Show Notes

    Connect With:

    • Brian Danzis: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The importance Of Brand Safety & Alignment In CTV Advertising Nov 03, 2024
    Show notes

    President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show Notes

    Connect With:

    • Brian Danzis: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data Nov 02, 2024
    Show notes

    VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how understanding your competitors can enhance your marketing efforts and the importance of identifying your brand differentiators. Join Tim as he shares insights on navigating the evolving landscape of marketing post the elimination of 3rd-party data. Show Notes

    Connect With:

    • Tim Glomb: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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