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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The CRM Moneyball Moment Dec 03, 2024
    Show notes

    Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show Notes

    Connect With:

    • Val Riley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unbound’s Acquisition Of Insightly Dec 02, 2024
    Show notes

    Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a revenue intelligence platform that competes with HubSpot, targeting sales-led organizations. The conversation also touches on broader martech trends, including increased acquisitions driven by economic conditions and the need for innovation. Show Notes

    Connect With:

    • Val Riley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    We Need More Digital Warmth Nov 29, 2024
    Show notes

    Head of Global Innovation at ServiceNow, Inc., Brian Solis, delves into the importance of infusing digital warmth into business strategies. By focusing on creating genuine connections in the digital realm, companies can enhance customer experiences and foster stronger relationships. Explore how incorporating digital warmth can revolutionize enterprise operations and elevate brand differentiation. Show Notes

    Connect With:

    • Brian Solis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Today’s Marketing Leaders Are Missing Nov 28, 2024
    Show notes

    Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale. Show Notes

    Connect With:

    • Brian Solis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Developing & Deploying AI-Powered Apps Successfully Nov 27, 2024
    Show notes

    Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies. Show Notes

    Connect With:

    • Philip Miller: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Navigating GenAI's Hallucinations Nov 26, 2024
    Show notes

    Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about common misconceptions that marketing executives should be aware of before adopting this cutting-edge technology. Show Notes

    Connect With:

    • Philip Miller: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Successfully Tracking Gen Z Online Habits Nov 25, 2024
    Show notes

    Jennifer Silverberg, CEO at SmartCommerce, delves into the intricacies of successfully tracking Gen Z online habits. Show Notes

    Connect With:

    • Jennifer Silverberg: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging Influencer Commerce Nov 24, 2024
    Show notes

    CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately boosting your sales and customer connections. Explore the innovative strategies and insights shared by Jennifer in this episode of the MarTech podcast. Show Notes

    Connect With:

    • Jennifer Silverberg: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Are Best Practices For Updating A Wikipedia Page About You? Nov 23, 2024
    Show notes

    President and Founder of Beutler Enterprises, Inc., William Beutler, delves into best practices for updating a Wikipedia page about yourself. Exploring the importance of enhancing online presence through accurate information on Wikipedia and creating engaging digital content, William shares insights on optimizing your brand's representation. Show Notes

    Connect With:

    • William Beutler: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Are The Requirements To Get Your Own Page On Wikipedia? Nov 22, 2024
    Show notes

    President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance of accurate information and compelling digital content to enhance brand presence online. Show Notes

    Connect With:

    • William Beutler: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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