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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters Mar 08, 2019
    Show notes

    Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. He’s also a co-author of the book ‘Savy - Navigating Fake Companies, Fake Leaders and Fake News’. Prior to his current role, Shiv worked for companies such as Razorfish and PepsiCo. Show Notes

    Connect With:

    • Shiv Singh - Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: Digital Marketing his way from the Jersey Shore to L.A. - Steve Weiss // MuteSix Mar 07, 2019
    Show notes

    Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Steve Weiss, the founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group. Show Notes

    Connect With:

    • Steve Weiss - MuteSix // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media Mar 06, 2019
    Show notes

    Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business. Show Notes

    Connect With:

    • Danny Khatib - Granite Media // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media Mar 05, 2019
    Show notes

    Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business. Show Notes

    Connect With:

    • Danny Khatib - Granite Media // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Product Spotlight: Marketing Automation Made Easy Course (25% Off Promo Code: martech) // Magnus Unemyr Mar 04, 2019
    Show notes

    In today's Product Spotlight episode we get a guided tour of Marketing Automation Made Easy, a course created by our guest Magnus Unemyr. Magnus is Marketing Automation Consultant and Co-Owner at Atollic, a software company based in Sweden, and author of "Data-Driven marketing with Artificial Intelligence", available on Amazon. Show Notes

    Connect With:

    • Markus Unemyr - Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    February Update: 100,000 Downloads Mar 01, 2019
    Show notes

    In today's monthly review I discuss how we practice what we preach in the marketing of the MarTech Podcast. We're more than halfway through the first quarter of the year and recently hit a key milestone: our 100,000 download mark. Show Notes

    Connect With:

    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: Hacking Your Way to SEO Stardom -- John Shehata // Conde Nast Feb 28, 2019
    Show notes

    Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is an SEO specialist turned media mogul, John Shehata. John is VP of Audience Development at Conde Nast, a premier media company that attracts more than 100,000,000 consumers across its industry. Their clients including Vogue, Vanity Fair, Glamor, GQ, Architectural Digest, the New Yorker, and more. Prior to his role at Conde Nast, John held a variety of SEO and consulting roles, and most recently he was Executive Director of Search and Social at ABC News. John's had an amazing career and we're excited to talk to him about going from SEO Specialist to Executive at a major media company. Show Notes

    Connect With:

    • John Shehata: Conde Nast// LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress Feb 27, 2019
    Show notes

    Joining us today is Dave Snyder, CEO at CopyPress, to continue our conversation about content strategy, creation, distribution and optimization. CopyPress is one of the most trusted content marketplaces online. Prior to his role at CopyPress, Dave has held operational and leadership roles across various verticals including SEO, search, social and product marketing. Yesterday, Dave told us about his view of the content marketing landscape, and today he's going to share his advice for creating an effective copywriting strategy. Show Notes

    Connect With:

    • Dave Snyder - CopyPress// LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress Feb 26, 2019
    Show notes

    Joining us today is Dave Snyder, the CEO of CopyPress, to talk about ROI-generating content marketing funnels. CopyPress is one of the most trusted content marketplaces online. Prior to his role at CopyPress, Dave has held operational and leadership roles across various verticals including SEO, search, social and product marketing. Show Notes

    Connect With:

    • Dave Snyder - CopyPress// LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr // SparkPost Feb 25, 2019
    Show notes

    In today's Product Spotlight episode we get a guided tour of SparkPost - one of the world’s largest and most complex email, text and cross-channel messaging operations which helps customers break through the noise with data-driven email optimization. Joining us for today's episode is Amie Durr, Vice President of Product Management at SparkPost. Show Notes

    Connect With:

    • SparkPost - Website // Linkedin
    • Amie Durr - Linkedin // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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