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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Our process for effective goal setting -- Benjamin Shapiro // MarTech Podcast Dec 31, 2020
    Show notes

    In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifiable to help you keep track. It’s about facing 2021 with a clean slate and reshuffled priorities about what matters the most. Show Notes


    Connect With:

    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech Podcast 2020 Business Review -- Benjamin Shapiro // MarTech Podcast Dec 30, 2020
    Show notes

    At this end of the year series, Ben talks about 2020’s impact from a podcast growth perspective, our business goals and revenue goals, and then stumbling upon a great growth channel that strengthened our core infrastructure which helps us be more confident and positive about our business for the next year. Show Notes


    Connect With:

    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Intrinsic branding -- Justin Foster & Emily Soccorsy // Root + River Dec 29, 2020
    Show notes

    In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show Notes


    Connect With:

    • Justin Foster: Website // LinkedIn
    • Emily Soccorsy: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Humanistic marketing & Brand activism -- Justin Foster & Emily Soccorsy // Root + River Dec 28, 2020
    Show notes

    In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection with building confidence which is the ultimate attractor in branding. Show Notes


    Connect With:

    • Justin Foster: Website // LinkedIn
    • Emily Soccorsy: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Transportation vs. Traditional Billboard Marketing -- James Heller // Wrapify Dec 27, 2020
    Show notes

    Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out-of-home and transportation marketing should fit into your brand's marketing mix, and today we dig into the transportation industry and why it fits within out-of-home. Show Notes


    Connect With:

    • James Heller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Out-Of-Home Should Be Part of Your Marketing Mix? -- James Heller // Wrapify Dec 26, 2020
    Show notes

    Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out of home and transportation marketing should fit into your brand's marketing mix. Show Notes


    Connect With:

    • James Heller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Keeping Your Customers Happy -- Benjamin Shapiro & Todd Hines // MarTech Podcast Dec 25, 2020
    Show notes

    In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics. Show Notes


    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Managing a Freelance Workforce -- Benjamin Shapiro & Todd Hines // MarTech Podcast Dec 24, 2020
    Show notes

    In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your workforce. Show Notes


    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Migrating Your MarTech Stack -- Benjamin Shapiro & Todd Hines // MarTech Podcast Dec 23, 2020
    Show notes

    In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation of having a consolidated martech, and the efficiency gains we had Show Notes


    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growth Hacking Growth -- Benjamin Shapiro & Todd Hines // MarTech Podcast Dec 22, 2020
    Show notes

    For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve hit the ceiling. They’ve also discussed MarTech’s biggest learning experience so far, our very own, content syndication scoring. Show Notes


    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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