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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners Jan 10, 2021
    Show notes

    Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversation, Jeff is going to tell us about the channel mix he applies when marketing for manufacturing companies. Show Notes


    Connect With:

    • Jeff White: Website //LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners Jan 09, 2021
    Show notes

    Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder, and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our conversation, Jeff is going to tell us about some of the specific challenges and target segments he sees in the manufacturing industry. Show Notes


    Connect With:

    • Jeff White: Website //LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing in Retail & Fashion -- Steve Hartman // Retail Advisor & Investor Jan 08, 2021
    Show notes

    In this episode with Steve, we discussed the key changes that happened in the fashion and retail industry, building a CRM, a marketing mix, and data analytics. We also talked about creating compelling content as part of the innovation piece, managing influencer relationships, and brand loyalty. Show Notes


    Connect With:

    • Steve Hartman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Will ad spend rebound in 2021? -- Erik Huberman // Hawke Media Jan 07, 2021
    Show notes

    In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend. They also discussed some predictions for 2021 and what’s the best way to think about the prominence of digital marketing and avoid the noise. Show Notes


    Connect With:

    • Erik Huberman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What makes an attractive MarTech Investment -- Erik Huberman // Hawke Media Jan 06, 2021
    Show notes

    In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role of intent data companies in the martech landscape. Show Notes


    Connect With:

    • Erik Huberman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Producing Video Ads That Convert -- Bob Regnerus // Feedstories Jan 05, 2021
    Show notes

    Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising.Show Notes

    Connect With:

    • Bob Regnerus: Website // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories Jan 04, 2021
    Show notes

    Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad platforms. Show Notes

    Connect With:

    • Bob Regnerus: Website // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains Jan 03, 2021
    Show notes

    We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns. Show Notes


    Connect With:

    • Cindy Brown: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains Jan 02, 2021
    Show notes

    Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show Notes


    Connect With:

    • Cindy Brown: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Happy New Year! -- Benjamin Shapiro // MarTech Podcast Jan 01, 2021
    Show notes

    Setting the right tone for the year is Ben’s core message on this first day of 2021. Ben talks about building systems around things that you are inherently good at and acknowledging that nothing is guaranteed. What matters the most, is the relationships you have with the people around you. Show Notes


    Connect With:

    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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