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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    ABM performance evaluation & analytics -- Randi Barshack // RollWorks Feb 19, 2021
    Show notes

    In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to appropriately adjust target list based on data signals. She also talked about the future of ABM as a digital innovation. Show Notes

    Connect With:

    • Randi Barshack: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrating ABM across your marketing mix -- Randi Barshack // RollWorks Feb 18, 2021
    Show notes

    For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. She also talked about Rollworks’ partnership with LinkedIn, launching an ABM campaign and how to use ABM to affect your marketing mix. Show Notes

    Connect With:

    • Randi Barshack: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How ABM is changing SMB marketing -- Randi Barshack // RollWorks Feb 17, 2021
    Show notes

    In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays into ABM and how Rollworks’ ABM can be integrated in marketing automation platforms. Randi also talks about the power of iteration and how if you’re an SMB, you shouldn’t be afraid to ask questions how ABM can benefit you. Show Notes

    Connect With:

    • Randi Barshack: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using ABM for Growth & Scale -- Randi Barshack // RollWorks Feb 16, 2021
    Show notes

    In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are the ABM solutions that can generate synthesis between the sales and marketing team. Randi also talks about some operational tactics and some underutilized areas where there is a lot of value for using ABM. Show Notes


    Connect With:

    • Randi Barshack: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks Feb 15, 2021
    Show notes

    For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philosophy behind it is something that marketers have been doing for decades. Randi also talks about why ABM should be looked at as a scaled program.

    Show Notes

    Connect With:

    • Randi Barshack: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital Feb 14, 2021
    Show notes

    Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportunities. Show Notes


    Connect With:

    • Anthony Katsur: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital Feb 13, 2021
    Show notes

    Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for marketers. Show Notes


    Connect With:

    • Anthony Katsur: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Bridging the entrepreneurial gap to the digital age -- Doug Morneau // Real Marketing Real Fast Feb 12, 2021
    Show notes

    Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Doug Morneau, the CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC. Doug is also the host of the Real Marketing Real Fast podcast. Show Notes

    Connect With:

    • Doug Morneau: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    New Wave Podcast Ad Tech -- Bryan Barletta // Sounds Profitable Feb 11, 2021
    Show notes

    In this episode, Bryan talks about some of the leading and mainstream platforms for podcast advertising and production. We also talk about attribution platform players and the research tools that are up and coming right now. Show Notes

    Connect With:

    • Bryan Barletta: Website //Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Brands Should Evaluate Podcast Ad Campaigns -- Bryan Barletta // Sounds Profitable Feb 10, 2021
    Show notes

    In this episode, Bryan talks about how brands can evaluate podcast ad campaigns with pixeling, attribution tracking and various others. We also discussed how it’s all directional in every other channel just like in podcast ads but knowing where the real value of the podcast can help you keep track whether the ad is working or not. Show Notes

    Connect With:

    • Bryan Barletta: Website //Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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