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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Generating SEO traffic from newsletters -- Itay Paz // Morning Dough Mar 11, 2021
    Show notes

    For the last episode, Itay discussed the analytics and KPIs to use for analyzing SEO with your newsletters, how it’s all about tweaking and testing, the importance of click rates, opt-in rates, and email deliverability in measuring your KPI. Show Notes

    Connect With:

    • Itay Paz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Secrets to growing newsletter subscribers -- Itay Paz // Morning Dough Mar 10, 2021
    Show notes

    In this episode, Itay discussed the secrets to growing newsletter subscribers, the strategies he used, how to generate visibility in social media and using cross promotion. Itay also discussed what you need to know before you use paid channels and if there is ROI behind it and how to generate value in SEO as a paid channel. Show Notes


    Connect With:

    • Itay Paz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Newsletter content curation strategies -- Itay Paz // Morning Dough Mar 09, 2021
    Show notes

    In this second episode, Itay discussed the effective ways of curating content strategies for a marketing newsletter, how streamlined and simplified emails got better engagement, and building a reputation in sharing value so much that readers don’t need to read the title to open the emails. Show Notes

    Connect With:

    • Itay Paz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building a marketing newsletter stack -- Itay Paz // Morning Dough Mar 08, 2021
    Show notes

    For this episode, Itay talks about why his company created a daily newsletter for marketers, the different segmentations of newsletters and the value you can get out of each, as well as list hygiene and why it’s important. Itay also discussed different tech stacks for marketing newsletters and creating content. Show Notes


    Connect With:

    • Itay Paz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    When is the data/privacy reckoning coming? -- Neil Sweeney // Killi Mar 07, 2021
    Show notes

    When is the data/privacy reckoning coming? -- Neil Sweeney // Killi

    Connect With:

    • Neil Sweeney: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Should you directly pay consumers for their data? -- Neil Sweeney // Killi Mar 06, 2021
    Show notes

    Should you directly pay consumers for their data? -- Neil Sweeney // Killi

    Connect With:

    • Neil Sweeney: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    A marketer's role in asset valuation -- Michelle Seiler Tucker // Seiler Tucker Inc Mar 05, 2021
    Show notes

    In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit. Show Notes

    Connect With:

    • Michelle Seiler Tucker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to avoid or resolve IP disputes -- Michelle Seiler Tucker // Seiler Tucker Inc Mar 04, 2021
    Show notes

    For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions. Show Notes


    Connect With:

    • Michelle Seiler Tucker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc. Mar 03, 2021
    Show notes

    For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts. Show Notes

    Connect With:

    • Michelle Seiler Tucker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Developing your Business through LinkedIn -- Petra Zink // impaCCCT Mar 02, 2021
    Show notes

    Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with LinkedIn, how you are building your brand with everything you do.

    Connect With:

    • Petra Zink: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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