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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler Jun 24, 2022
    Show notes

    Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor’s next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. Show Notes

    Connect With:

    • Derrick Jenkins: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler Jun 23, 2022
    Show notes

    Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There’s hardly ever just one stakeholder involved in a B2B purchasing decision. Rather than relying on traditional digital campaigns, marketers have started to use account-based marketing solutions to personalize marketing messages for all decision-makers within high-value accounts. Today, Derrick talks about personalizing B2B marketing in an evolving marketplace. Show Notes

    Connect With:

    • Derrick Jenkins: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Supporting Sales in the Virtual Age -- Derrick Jenkins // Owler Jun 22, 2022
    Show notes

    Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. When marketing and sales teams are aligned, sales knows exactly where a prospects is on their customer journey, and marketing is supporting sales to sales close the deal and be more effective at their jobs. But, this is only possible if sales and marketing teams are working towards the goal of increasing revenue. Today, Derrick talks about supporting sales in the virtual age. Show Notes

    Connect With:

    • Derrick Jenkins: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Inclusive Marketing Strategies -- Joyann Boyce // Arima & Co Jun 21, 2022
    Show notes

    Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become more diverse, inclusive marketing will need to be part of your marketing arsenal. While it’s easy for us as marketers to default to stereotypes, thinking about how we can get our campaigns to touch as many people as possible, is where the magic really is. Today, Joyann discusses creating inclusive marketing strategies. Show Notes

    Connect With:

    • Joyann Boyce: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What is Inclusive Marketing? -- Joyann Boyce // Arima & Co Jun 20, 2022
    Show notes

    Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. Brands are paying closer attention to how they portray inclusivity in their messaging to truly reflect the diversity in the audiences they serve. Afterall, younger generations believe companies should address diversity and are only willing to support brands stepping up the inclusion plate with their marketing efforts. Today, Joyann discusses what inclusive marketing actually is. Show Notes

    Connect With:

    • Joyann Boyce: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Digital vs the Human of ABM -- Jon Miller // Demandbase Jun 19, 2022
    Show notes

    In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy. Show Notes

    Connect With:

    • Jon Miller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing's Role in Shaping Overall Corporate Strategy -- Jon Miller // Demandbase Jun 18, 2022
    Show notes

    n part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Show Notes

    Connect With:

    • Jon Miller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Productivity Increasing Tech -- Niklas Dorn // Filestage Jun 17, 2022
    Show notes

    Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. There’s often a struggle to find the balance between keeping teams aligned with communication and allowing them enough time to really focus on tasks. Producitivity starts with etsbalishing processes and workflows, then integrates technology to automate and optimize those processes. Today, Niklas discusses how we can use technology to increase our productivity and output. Show Notes

    Connect With:

    • Niklas Dorn: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimal Martech Tech Stack -- Niklas Dorn // Filestage Jun 16, 2022
    Show notes

    Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Point solutions vs integrated platforms has been an ongoing debate as it relates to creating an optimal martech stack. While integrated platforms boast the ability to seamlessly share data, point solutions offer flexibility to switch out parts of the tech stack as your business’ needs change. Today, Niklas discusses how to create the optimal martech stack. Show Notes

    Connect With:

    • Niklas Dorn: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Grow a SaaS Startup -- Niklas Dorn // Filestage Jun 15, 2022
    Show notes

    Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Filestage has gone from being a bootstrapped company to a market leader in content review and approval platform for marketing teams. As a SaaS company, they were able to scale their product and user base relatively quickly, but the journey wasn’t without its challenges and pitfalls. Today, Niklas discusses how to grow a SaaS startup. Show Notes

    Connect With:

    • Niklas Dorn: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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