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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift Dec 11, 2022
    Show notes

    Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to communicate effectively with their customers. The role of marketers continues to change as we move away from the internet age. Today, Tricia talks about the revenue era of today. Show Notes

    Connect With:

    • Tricia Gellman: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift Dec 10, 2022
    Show notes

    Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of marketing. While there’s so much to gain from digital marketing, we did lose sight of some important elements along the way. Today, Tricia discusses the rise of the internet age. Show Notes

    Connect With:

    • Tricia Gellman: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift Dec 09, 2022
    Show notes

    Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like Google Analytics, how did past marketers analyze their results? Today, Tricia talks in detail about the pre-digital era of marketing. Show Notes

    Connect With:

    • Tricia Gellman: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ Dec 08, 2022
    Show notes

    Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday season are fast approaching which means eCommerce retailers will be preparing for a high influx of customers, conversions, and overall traffic. However, eCommerce retailers are most susceptible to fraud and abuse from bots, automation tools, etc which poses a huge issue for both retailers and actual customers as well. Today, Daniel discusses why bots cause Black Friday losses. Show Notes

    Connect With:

    • Daniel Avital: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Need for GTM security -- Daniel Avital // CHEQ Dec 07, 2022
    Show notes

    Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximately 40% of all web traffic is fake, your go-to-market funnels are at risk without go-to-market security. From third-party tags on your website that can expose customers to malicious code compliance issues to bots getting into your BI systems, fake traffic is costly and concerning for B2B SaaS companies. Today, Daniel discusses the need for go-to-market security. Show Notes

    Connect With:

    • Daniel Avital: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Web 3.0's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty Dec 06, 2022
    Show notes

    Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it’s Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they’re finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren’t expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Paula discusses Web3's role in loyalty marketing. Show Notes

    Connect With:

    • Paula Thomas: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty Dec 05, 2022
    Show notes

    Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today’s post-pandemic world, many brands are realizing that there aren’t as many customers out there, so they can’t afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show Notes

    Connect With:

    • Paula Thomas: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Return of Rideshare as a Premium Digital Channel -- Cherian Thomas // Octopus Interactive Dec 04, 2022
    Show notes

    Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel. Show Notes

    Connect With:

    • Cherian Thomas: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is OOH Effective in a Post-Pandemic World? -- Cherian Thomas // Octopus Interactive Dec 03, 2022
    Show notes

    Cherian Thomas, Co-Founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-of-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world. Show Notes

    Connect With:

    • Cherian Thomas: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Branding Beyond your Logo -- Arti Sharma // Measure Marketing Results Inc Dec 02, 2022
    Show notes

    Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyond just a logo and color palette. In order to capture your target audience’s attention and convert it into revenue, your brand must establish an emotional connection with customers. Today, Arti discusses branding beyond your logo. Show Notes

    Connect With:

    • Arti Sharma: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Previous 1 102 103 104 105 106 248 Next

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