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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    How to Outsourcing Design -- Johnathan Grzybowski // Penji Dec 31, 2022
    Show notes

    Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design plays a very important role when it comes to your finished website, it’s definitely not the primary factor. Today, Johnathan discusses how to outsource your design process. Show Notes

    Connect With:

    • Johnathan Grzybowski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Welcome to the Martech Podcast -- Benjamin Shapiro // I Hear Everything Dec 30, 2022
    Show notes

    Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they’ve learned in their careers. Show Notes

    Connect With:

    • Benjamin Shapiro: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Life as a B2B Podcast Host -- Benjamin Shapiro & Todd Hines // I Hear Everything Dec 29, 2022
    Show notes

    Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. The MarTech podcast is ranked number 10 in the United States for business podcasts. In order to get to that spot, they worked on building out and documenting their processes so they could grow their team and scale their content production efforts. Today, Benjamin and Todd discuss life as a B2B podcast host. Show Notes

    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Recurring Sponsorship Revenue -- Benjamin Shapiro & Todd Hines // I Hear Everything Dec 28, 2022
    Show notes

    Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. Recurring revenue is more valuable than one-off revenue, and that was I Hear Everything’s aim when they decided to overhaul their sponsorship programs. By standardizing these programs, they’ve been able to build a recurring revenue model and they can now help other podcasters grow and monetize their service. Today, Benjamin and Todd discuss how they’re building recurring sponsorship revenue. Show Notes

    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything Dec 27, 2022
    Show notes

    Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and Voices of Search podcasts, I Hear Everything was able to standardize, automate, and replicate their processes. Out of that emerged the content as a service model that they’ve since been able to apply in order to help other brands grow their own podcasts and drive the impact of podcasting. Today, Benjamin and Todd discuss how they built content as a service. Show Notes

    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech Podcast 2022 in Review -- Benjamin Shapiro & Todd Hines // I Hear Everything Dec 26, 2022
    Show notes

    Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. When the MarTech podcast started in March 2018, it was an experiment that grew into a creator business. However, 2022 marked the birth of I Hear Everything. Today, Benjamin and Todd discuss everything that happened this year on the MarTech podcast. Show Notes

    Connect With:

    • Todd Hines: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Startup Marketing Automation -- Lee Mills // Pixly Dec 25, 2022
    Show notes

    Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that get repetitive or formulaic. This is generally a sign that you could automate that step of the process and free up some time. Today, Lee talks about startup marketing automation. Show Notes

    Connect With:

    • Lee Mills: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growth Hacking Toolkits -- Lee Mills // Pixly Dec 24, 2022
    Show notes

    With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get leads, it first takes getting someone to show interest in your product or service. But many marketers are still confused by what’s a good marketing tactic and what’s not. Today, Lee talks about growth hacking tool kits. Show Notes

    Connect With:

    • Lee Mills: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Influencer Marketing for Early Stage Companies -- Lee Mills // Pixly Dec 23, 2022
    Show notes

    Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influencer out there. But influencer marketing is about more than just getting in front of the largest audience. Today, Lee discusses influencer marketing for early-stage companies. Show Notes

    Connect With:

    • Lee Mills: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Launching MarTech Weekly Pro -- Juan Mendoza // The MarTech Weekly Dec 22, 2022
    Show notes

    Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. The Martech Weekly has been serving the community for two years. Now, they’ve moved into the paid subscription space with the launch of The Martech Weekly Pro. Today, Juan discusses why he decided to launch The Martech Weekly Pro. Show Notes

    Connect With:

    • Juan Mendoza: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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